Big Brother Long thought that the endorsement would take a while, but he didn't expect Manager Jia to act so quickly. On the second day, he brought people over to sign the contract with Big Brother Long. On the third day, the money was directly transferred to Big Brother Long's account. After the meal at Chen Liren's house, Manager Jia began to invite Big Brother Long to shoot the advertisement.
Coincidentally, the entire crew had just finished filming all the scenes in the capital. Hence, Jia Yapeng paid another 100,000 yuan for a day's worth of expenses. He directly hired the entire crew to shoot the advertisement for him.
Since there was time, Brother Long did not reject and immediately started shooting the advertisement.
This time, Manager Jia directly chose to invite Brother Long to be the spokesperson instead of continuing to shoot TV shows or animations for publicity. This was because of the uniqueness of the learning machine.
Or to put it more simply, the price of the learning machine was very expensive. The entire set was priced at 348 yuan, which was quite expensive. Anyway, ordinary children would definitely not be able to afford it. In fact, even before 2010, most children in the country could not afford 348 yuan.
Therefore, the learning machine was actually targeted at parents. It was to persuade parents to pay for it. Children's TV shows and animations would not work well. Although "Water Margin Heroes" and "The Four-wheel Drive Brothers" had attracted a lot of adult viewers, the numbers were still in the minority.
The experiences of adults in the 90's determined that they would not be attracted to these children's shows.
At the same time, countless successful business cases in Hua Xia proved that advertisements, especially those with famous stars, were the best marketing method in the 90's.
Back then, the Little Tyrant learning machine relied on Brother Long's advertisement to achieve a shocking sales result of 20 million yuan from 1993 to 1994!
One had to know that there were only 1.2 billion people in the country at that time. It was equivalent to one in sixty people buying the Little Tyrant learning machine.
[PS: I found this data on Zhihu. The author himself also thinks that it is a fantasy, but it seems to be the truth.]
Therefore, Manager Jia decided not to take the risk. He just wanted to copy the sales legend of the Little Tyrant. The most important step was naturally to invite Brother Long to be the spokesperson.
However, when it came to the products that Brother Long endorsed, there was a stomach full of complaints.
There had always been a legend in the advertising industry that whoever invited Brother Long to endorse their products would usually become popular for a while, but in the end, they would have to pay an extremely tragic price, or even cease to exist.
For example, Fen Huang Cola had been endorsed by Brother Long and sold 200 million bottles in a year. Then, it was sold out in the fifth year.
Another example was the endorsement of Bawang Shampoo. The founder of the Bawang Group divorced, and there was negative news about Bawang Shampoo, causing the sales of Bawang Shampoo to plummet.
Another example was the endorsement of Aiduo VCD. The CEO of the company was jailed for misappropriating public funds.
The most impressive thing was that he later became the ambassador of Hua Xia's anti-drug ambassador. After that, his son was found to be a drug addict.
In the end, he endorsed The Little Tyrant, and the founder of The Little Tyrant, Duan Yongping, was fired by the company. Although Duan Yongping later founded Bu Bu Gao, even the two big red and green factories, Oppo and Vivo, were created by Duan Yongping.
Although Duan Yongping had achieved meteoric success, little tyrant was deader than dead.
There were too many similar examples to mention, so much so that no one wanted Brother Long to endorse their products anymore. Brother Long was almost 60 years old, but he still had to make movies every year to earn money. How tragic!
Then, why did Director Jia dare to invite Brother Long to endorse his products?
The reason was simple. In Director Jia's plan, the Tyrant Computer learning machine was a one-off product. After selling it once, he did not plan to continue using this brand. Therefore, it did not matter if it was destroyed in the future. This was just something for Bili Bili to practice on.
Otherwise, why would Director Jia not call this learning machine Bili Bili Computer Typing Learning Machine?
Originally, Director Jia had decided that since he was going to copy, he might as well copy everything. Therefore, Director Jia wrote down the two television commercials of The Little Tyrant learning machine that he had seen in his memory.
Needless to say, after Director Jia changed his brain, his memory was really strong. His childhood memories that were originally very blurry would all come back when he tried to recall them. Very quickly, he wrote down the two commercials.
However, after looking at these two commercials, Director Jia was a little worried.
The first commercial was called 'Wishing for My Son to Become a Dragon'. Our Brother Long started off by boxing. Then, he appeared at home. Beside him, there was a child using the computer typing learning machine to communicate with the television. At the same time, he said the lines, "Back then, I used my fists to conquer the world. Now, in this computer age, my son wants to conquer the world with The Little Tyrant. All parents wish for their son to become a dragon, The Little Tyrant! "
Logically speaking, from Director Jia's point of view, this commercial was really embarrassing. The only selling point of this commercial was that regardless of whether it was the son or the father, it was actually played by Brother Long alone. It was more amusing on television.
Actually, this' Wishing for My Son to Become a Dragon 'commercial was still considered good. The next commercial,' Studying Man ', basically changed the lyrics of the song' Studying Man 'into the lyrics to promote The Little Tyrant. Then, it matched with the scene of Brother Long holding the flag high and running with a group of children.
Just thinking about it made Director Jia feel ashamed.
"No, what if people find out that this advertisement was written by me, Jia Yapeng? Wouldn't I be embarrassed all the way to my grandmother's house? Director Jia threw away the pen in his hand. He felt that this kind of commercial was really not worthy of his identity. No matter what, he had to come up with a creative commercial.
Therefore, after a lot of thinking, desperately improving, and shamelessly plagiarizing, Director Jia finally came up with two different commercial copy.
The day before the shooting, Director Jia took the commercial copy to Brother Long. When Brother Long saw the first copy, his face suddenly showed a trace of a gentle smile. He repeatedly watched the whole commercial several times. He couldn't help but praise, "Director Jia, your commercial is really good. Which advertising company did you go to write this? I don't want to ask them to help me in the future!"
"Haha! I wrote this myself! "Jia Yapeng said with a smile.
"Amazing!" Brother Long gave a thumbs up to Director Jia. He expressed his admiration for Director Jia's talent.
Then, when Brother Long saw the second commercial, his whole face fell in an instant.
"Director Jia, are you sure this commercial is like this?" Brother Long's expression was a little painful and a little confused.
"Yes!" Director Jia nodded again.
"Then this commercial …"
"It was also written by me!" Director Jia said proudly.
"…" This time, Brother Long didn't speak. This commercial was written by the same person. Why was the difference so big?
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