The eyes of the masses were indeed sharp. Although advertising was important, there were also times when good wine needed no cover.
Especially for a movie like "Farewell My Concubine".
When you watch Hollywood blockbusters with special effects or Marvel Universe movies, you will often be shocked by all kinds of thrilling special effects while watching the movie. However, after the movie ended, it would take only a few hours for the movie to completely fade from your mind, as if you had never seen it before.
However, "Farewell My Concubine" was different. The aftereffects of this movie were too strong. When you were watching the movie, you would be in a state of emptiness. By the time the movie ended, you should have forgotten about it, but everything about the movie would constantly linger in your mind, unable to dissipate for a long time.
When you walk on the road, you will think of Dieyi. When you lie in bed, you will think of the sword that pierced Dieyi's body. In the end, even if you fall asleep, there will still be a man looking at you in your dreams.
By the time you woke up the next day, everything had become even more vivid.
All these experiences will force you to want to share the many emotions that you have suppressed in your heart.
If it was 2020, then you could use Weibo, Wechat, or even QQ to release all the suppressed emotions in your heart through words, thus dispelling the depressing feelings.
But in 1992, there was no such thing. The only thing you could do was look forward to the next day at work. When you went to school, you could tell your classmates and colleagues about the various opinions and feelings in your heart about the movie. You could tell them what kind of experience and understanding you had. In any case, you had to release all the suppressed emotions in your heart.
Naturally, as a listener, your friends and colleagues couldn't help but become deeply curious about the movie you were talking about. They really wanted to know what kind of charm this movie that you were praising to the heavens had to be able to make a person like you, who usually didn't like to talk, jump out and say so many things after watching it.
Even if the movie was released in the early hours of the morning, you couldn't help but want to take a look.
When these people came out of the cinema, they were just like you in the past. Their minds and bodies were filled with thousands of words, and they couldn't wait to tell everyone around them. Otherwise, they wouldn't be able to sleep.
This was the reason for all the abnormal data over the past three days. Word of mouth was always the most important thing for a movie. It could quickly ferment in the crowd and then spread to everyone's emotions like a virus.
By the fourth day, the popularity of "Farewell My Concubine" had reached its peak. 30% of Hong Kong's adults had heard about this impressive and touching movie from their friends. However, according to his friends' descriptions, this movie didn't seem to be taken seriously by the cinemas. It was only shown in the wee hours of the morning or in the wee hours of the night.
However, there were still many people who couldn't resist going to the cinema to check out when the movie would be released. Then, they realized that their friends were talking nonsense. Wasn't there a screening of "Farewell My Concubine" in an hour?
Therefore, these people all walked into the cinema. There were also some people who had heard about it but couldn't watch it because of the terrible rehearsal time. They were also dragged into the cinema by their friends.
In an instant, the entrance of the cinema was packed with people. Those who didn't know better would think that it was a Christmas movie.
Of course, there were also a large number of people who realized that the cinemas near them were still only available in the wee hours of the night.
"Don't worry about it. My Jiahe Cinema has it. You can watch it here!"
"Okay!"
Therefore, people from other cinemas realized that only the entrance of the Jiahe Cinema was packed. Their entrance was still deserted, and there seemed to be fewer people.
"What's going on?" The staff of the other cinemas were confused.
On the fifth day, the box office results for "Farewell My Concubine" were sent to Director Chen. Director Chen sighed. He didn't want to look at the box office results anymore. The more he looked at it, the angrier he got.
However, he couldn't not look at it. Helpless, Director Chen could only hold onto a small corner of the report and raise it slightly so that he could see the actual numbers.
"Clang!" Suddenly, the table shook. Director Chen abruptly pulled the report open, his face full of shock.
"1.8 … 1.8 million!!" Director Chen's hand trembled as he held the report. One had to know that the numbers he saw yesterday were only 70,000. How did it increase to 1.8 million in the blink of an eye? This change in numbers was too unreal!
"Boss Jia! Boss Jia!! " Director Chen couldn't contain his excitement. He couldn't wait to find someone to share it with, and that person was naturally our Boss Jia.
Unfortunately, when Director Chen knocked on Jia Yapeng's door, he found that Jia Yapeng wasn't in the hotel. He probably went out to play. Director Chen could only helplessly share his joy alone.
The Jiahe Cinemas were also incomparably happy. With 1.8 million and a 60% occupancy rate, it fully proved that their decision was right. The quality of "Farewell My Concubine" was so high that it was destined to explode in the market.
The manager immediately relayed the news to Boss Zou. When Boss Zou heard the numbers, he only had one sentence: "Continue to increase the number of screenings."
And so, on the fifth day, the Jiahe Cinemas used half of their screens to screen "Farewell My Concubine". The fifth day was also the day that the movie's reputation exploded the most. In just one day, the Jiahe Cinemas' box office exceeded 4 million. This practically set a record for the Jiahe Cinemas' box office in a single day.
At this time, as more and more people came to watch the movie, almost everyone in Hong Kong realized that their friends were bragging about a movie called "Farewell My Concubine".
Guo Rong's fans, in particular, saw the movie as a godly masterpiece and kept promoting it to their friends.
At the same time, the same box office report was in the hands of the other cinemas' bosses. When they saw that the Jiahe Cinemas had gobbled up nearly 6 million HKD in two days, their eyes were filled with sparks of jealousy.
Another cinema that already had a screening of the movie didn't wait for the next day. They immediately started screening the movie on the same day and replaced it with "Farewell My Concubine". At the same time, posters for "Farewell My Concubine" were plastered all over the walls of their cinemas, telling everyone that "Farewell My Concubine" was currently screening.
As for the other three cinemas, the situation was a little worse. These three cinemas didn't plan on screening "Farewell My Concubine" at all, so they didn't have any copies of "Farewell My Concubine" in their hands.
If they wanted to release the movie at this time, they would have to buy a copy from Director Chen and sign an agreement. This would take at least four to five days, and by then, the movie's golden period would have already passed.
In the end, only one of the three cinemas went to Director Chen to negotiate. They quickly signed the agreement and copied the movie as fast as they could. Finally, on the eighth day after the movie was released, they released "Farewell My Concubine" in their own cinemas.
As for the other two cinemas, they didn't release "Farewell My Concubine" from start to finish.
A month later, the popularity of "Farewell My Concubine" gradually died down. The final box office results showed that "Farewell My Concubine" earned a total of 22.8 million yuan. Compared to the 28.9 million yuan in his previous life, it was almost 6 million yuan less.
However, this couldn't be helped. After all, the start was too bad. It was already pretty good for the movie to earn over 20 million HKD.
Of the three cinemas, the one with the highest profits was naturally the Jiahe Cinemas. Of the 22.8 million HKD, 14 million HKD came from the box office. The other two cinemas split the remaining 8 million HKD, which was considered a small profit.
Our Director Chen was so excited that his face was flushed red. After experiencing such a low start and a high start, Director Chen was so happy that he felt like he was about to fly.
Although only 11.4 million HKD came from the 22.8 million HKD, which was a loss of 18.6 million HKD from the original 30 million HKD production cost, Director Chen couldn't care less about that.
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