In a toy store in New York, a young couple led their six-year-old child into the store.
"Hey, William, it's your birthday today. You can buy whatever you like in the entire store, but you can only choose one," the father said with a smile.
When William heard that, he pouted and muttered, "Daddy is so stingy."
The boss, Harrison, smiled and said, "Little William, your daddy is not stingy. If I remember correctly, this should be your fourth time here this month. "
William said, "Grandpa Harrison, the first three times, I only bought one toy, okay?"
As William spoke, he looked around.
He was very familiar with this toy store. After looking around, he did not find any new toys, so he asked, "Grandpa Harrison, do you have any new toys here?"
Harrison said, "I brought in a batch of Transformers yesterday. They're very fun. They're right behind your daddy."
When William heard that, he immediately went behind his father and saw the toys that Harrison was talking about. He said disappointedly, "These are just ordinary cars. What's so fun about them?"
Harrison smiled and said, "Haven't you seen the trailer for Transformers? These are not ordinary cars. They're Autobots from Cybertron. They can transform. "
As he spoke, Harrison took out a Transformers toy that had already been unwrapped. After fiddling with it for a while, an ordinary car turned into a mighty Autobot. After a few more moves, it turned back into a car.
William's eyes lit up. He ran over to play with it for a while, then shouted, "This is so cool. Daddy, I want it. "
His father smiled and said, "No problem. Uncle Harrison, how much is this set? "
Harrison said, "Three hundred dollars."
"So expensive?"
"It's not expensive. Since this morning, I've already sold ten sets. "
"Okay, here's the money."
After the father and son walked out of the toy store, Harrison looked at the three hundred dollars in his hand and said proudly, "I made a fortune again."
There were many toy stores like Harrison's in America. The bosses also spared no effort in recommending Transformers. This was because every time they sold a set, they would receive an additional 10 USD commission. It was no different from giving away money.
Time flew by and there was only one day left before the broadcast of "Transformers". Raúl called Xiao Yunhai again.
"Boss, it's great news. Our 'Transformers' has been selling very well these days. When those merchants heard that there was such a big rebate, they were all very excited. Under their strong marketing, we have unknowingly sold more than 700,000 sets of Transformers. Although we gave them 20% of the profits, we still made 90 million USD, which was more than the first broadcast rights of the cartoon. Now, the toy factory is working overtime. Our Transformers are really going to be popular. "
Selling more than 700,000 sets of toys was equivalent to more than 700,000 children becoming interested in "Transformers". Then, one person would spread to ten, ten would spread to a hundred, and a hundred would spread to a thousand. Conservatively speaking, at least millions of children would know about "Transformers".
In this way, it would be difficult for "Transformers" not to succeed.
Xiao Yunhai said with a smile, "Most people think that toys belong to the periphery of the cartoon. The cartoon should be successful first, and then the toys may be liked by children. But this idea is not absolute. Transformers, on the other hand, could do the exact opposite. Use toys to stimulate our cartoon, and then use the success of the cartoon to stimulate the sales of the toys. This forms a perfect cycle. Success is naturally just around the corner. "
Raúl said happily, "Boss, you are really a genius. Disney is in trouble now. "
Indeed, the boss of Disney, Kestel, was sitting in his office in a rage. His beloved cup was broken all over the floor.
Reylo lowered his head and did not dare to say a word.
"Say something. Didn't you say that Xiao is a layman in cartoons? Now look at the result. More than 700,000 sets of Transformers toys have been sold. You should know what this means, right? "
Back then, Kestel had scoffed at Xiao Yunhai's approach and had not paid any attention to it. Now that something had happened, he had pushed all the responsibility to Reylo.
Although Reylo was very disdainful in his heart, he put on a look of shame on his face. There was nothing he could do. Who asked him to take Xiao Yunhai's rice bowl?
After venting his anger on Reylo, Kestel said, "What do you think we should do?"
Reylo looked at his expression, which seemed to have eased a little. Then, he said tentatively, "Boss, 'Transformers' has become popular. Should we avoid it?"
When Kestel heard this, he slammed the table and said angrily, "Did you get kicked in the head by a donkey? How can you say such things?"
Now, the competition between "Tom and Jerry" and "Transformers" was on the surface. Once Kestel gave up without a fight, he would immediately become a laughing stock in Hollywood.
With the virtue of those entertainment media, Kestel would not believe it if they did not report this matter for a week.
At that time, things like "Tom and Jerry" losing to "Transformers", the decline of Disney, the rise of Marvel, and so on would crazily make the headlines. Disney would completely become the clown that set off Marvel.
The negative impact of this would definitely be much more serious than a defeat.
In fact, how could Reylo not know about this matter? It was just that he absolutely could not say anything about a head-on confrontation. Otherwise, once he lost, he would immediately become a scapegoat.
Therefore, if he did not want to suffer in the future, he should not say anything.
After Kestel scolded Reylo for a while again, he said, "Forget it. It's useless to scold you. Since things have come to this point, we can only fight head-on. Hmph, although 'Transformers' toys are selling very well, their foundation can't be compared to ours. At most, we're just standing on the same starting line. No one can say what the final result will be. I believe that 'Tom and Jerry' will not lose. "
Reylo quickly echoed, "Boss, you're right. 'Tom and Jerry' is suitable for all ages. How can 'Transformers' be our opponent? "
Hearing Reylo's words, Kestel frowned. He looked at him coldly, waved his hand, and said angrily, "Don't stand here and bother me. Get out."
Reylo breathed a sigh of relief when he heard this. He knew that he had passed this hurdle. Without saying anything, he quickly slipped out.
Kestel walked to the window and looked at the ant-like cars and people downstairs. He suddenly felt a trace of uneasiness in his heart.
"Am I really going to lose to that young Xiao?"
Thinking of how popular "Transformers" toys were in the United States, Kestel, who had always been confident, had to doubt his decision.
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