Now that the Transformers cartoon had become popular before it was broadcasted, this made Kestel feel like a thorn in his back. If he did not suppress it, it was very likely that it would become a thorn in their side in the future.
Thinking of this, Kestel narrowed his eyes, put out the cigar in his hand, and said, "Leroy, if we were to snipe Transformers, what are the chances of success?"
Leroy hesitated and said, "It's hard to say. Judging from the trailer, Transformers is really excellent, and we don't have the confidence to win. " “
Kestel frowned and said, "Ever since Xiao Yunhai took over Marvel Comics, although he rarely comes to the company, his actions are to make Marvel rise in all aspects. This Transformers is likely to be their vanguard, a touchstone to test the animation market. Once it succeeds, it will inevitably be followed by a series of actions. If we don't stop them now, it will be harder to stop them in the future. "
Leroy said, "Boss, do you want to use some special means?"
Kestel said, "Absolutely not, unless we don't want to live anymore. Xiao has a very powerful force behind him, and it's definitely not something we can contend against. "
Leroy nodded and said, "Boss, I understand. Since that's the case, let's fight him head-on. We have two cartoons in our hands. One is Tom and Jerry 3, and most of it has been completed. Even if it's broadcasted immediately, we can still make it in time. The other is Little Fairy Teresa, and it was completed the day before yesterday. "
Kestel thought for a moment and said, "Let Tom and Jerry 3 be broadcasted."
Leroy was taken aback. He did not expect Kestel to attach so much importance to Transformers. Obviously, he felt that Little Fairy Teresa was not a match for it, so he used Tom and Jerry 3 to fight it.
Tom and Jerry was Disney's signature cartoon and had countless fans all over the world. No matter how powerful Transformers was, it would not be able to gain any advantage over it.
Leroy said, "I will let the animation department do their best to produce the rest. Boss, when will we broadcast it on TV? "
Kestel didn't even think before answering, "We will broadcast 'Transformers' whenever it airs, not a single minute late. Remember, we must not give Xiao a chance. "
Reylo nodded and said, "I understand."
The next day, the news that Tom and Jerry 3 was going to be broadcast at the same time as Transformers spread throughout the United States. The promotional video also appeared in various major media outlets, and the publicity was not any worse than Transformers. In fact, it was even better than Transformers.
When the two cartoons were compared, the difference between them was immediately obvious.
Firstly, "Tom and Jerry 3" was a classic cartoon. The first two had been broadcast dozens of times around the world and were still very popular among children. However, "Transformers" was the first time it appeared in front of children. As for how good it was, it still needed to be tested further.
Secondly, NBC, which was broadcasting Tom and Jerry 3, was ranked in the top three in the country in terms of viewership ratings. It was far better than MMC, which was broadcasting Transformers. There was simply no comparison between the two.
Finally, the companies behind the two cartoons, Disney and Marvel, were far from each other in terms of strength.
The unfavorable situation made Raúl and Sal very anxious, and they were somewhat restless.
They had discussed it countless times on the phone, but there was no solution.
Sal even thought of running away without a fight and finding a reason to push back the broadcast of "Transformers".
However, Raúl would never agree. What a joke, Marvel still wanted to rise with "Transformers". If they didn't even have the courage to fight the other party, then the company's spirit that had just risen would disappear immediately. This was something that he and his boss could never agree to.
Raúl calculated the time of Hua Xia and waited until it was almost eight o 'clock in the evening on Xiao Yunhai's side before calling him.
At this time, Xiao Yunhai was eating with Li Xuanwu, Liang Hui, and Yu Yuexian. When he heard his phone ring, he didn't care about them and picked it up directly.
"Raúl, what's the matter?"
"Boss, Disney has made their move. They launched "Tom and Jerry 3" to fight against us … "
Xiao Yunhai listened carefully to Raúl's words and laughed, "This old guy Kestel is very swift and decisive. He's afraid that Marvel will rise and threaten Disney, so he wants to take advantage of the fact that we haven't gained a firm foothold to beat down our momentum. Hehe, he's really ruthless. "
"Boss, what should we do?"
Xiao Yunhai said, "Since he wants to fight, then we'll fight with him. Isn't it just 'Tom and Jerry'? What's so great about it? "
Raúl said with a sad face, "Boss, 'Tom and Jerry' is Disney's most successful cartoon, okay?"
Xiao Yunhai laughed and said, "Of course I know. Raúl, don't look so dejected. 'Tom and Jerry' is indeed very good, but it doesn't mean that it will definitely win. Raúl, since we're already at a disadvantage, why don't we use some small tricks? There are less than ten days left before the broadcast. Go and hire two thousand people to use different aliases to promote us on the major forums. Let's say that "Tom and Jerry" was an outdated cartoon that didn't give people any expectations at all, while "Transformers" was very novel and refreshing, and so on. Secondly, during and after the broadcast of 'Transformers', we'll have a quiz with prizes. The first one hundred children who answer correctly will be given a full set of Transformers toys. Thirdly, from now on, we'll push 'Transformers' toys to the market in advance. Tell those merchants that before the cartoon ends, we'll give them a 20% commission for all the toys they sell. Fourthly … "
According to the publicity method of his previous life, Xiao Yunhai eloquently explained twelve things to Raul, which immediately made him feel like he was a celestial being.
After hanging up the phone, Yu Yuexian asked worriedly, "Yunhai, did Disney find trouble with you?"
Xiao Yunhai laughed and said, "That's right. Disney is afraid that Marvel will revive, so they used their last cartoon 'Tom and Jerry' to attack our 'Transformers'. They want to strangle us in the bud. This is very normal, nothing to be surprised about. "
Li Xuanwu said, "Kestel is the most cunning among the bosses of the eight major movie companies. He's always quick, accurate, and ruthless. Don't be careless."
Xiao Yunhai said, "As long as it's a normal competition, he can do whatever he wants. I'm not afraid of him. Don't think that what I just said is a little childish, but it's very effective for children. Just watch, I'm going to make Kestel pay for his actions. "
Three days later, Disney's president, Kestel, looked at the netizens' negative comments about 'Tom and Jerry.' Not only was he not angry, he even laughed and said, "It seems like Xiao really has no other choice. He actually chose to use such despicable means to deal with me. I really don't know whether to laugh or cry."
Reyluo laughed and said, "Our netizens are fighting with the other party. Both sides are fighting very fiercely, but we still have the upper hand."
Kestel said, "I heard that Xiao also used some small tricks, such as quiz prizes and toys being released in advance. Heh heh, I'm about to burst from laughing. The cartoon hasn't even started, and he's already doing this. Isn't it a little too early? "
Reyluo said, "Kungfu Xiao is recognized as a genius in music and movies, but he's clearly a layman when it comes to cartoons. Generally speaking, the toys will only be released after the cartoon is successful. But he can't wait to release the toys to the market in advance. I really can't figure out what he's thinking. "
A glint flashed in Kestel's eyes as he said, "No matter what he does, don't mess up our publicity process. Also, continue to keep a close eye on Marvel's actions. Report any abnormalities immediately. "
Reyluo nodded and said, "I understand, Boss."
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