Xiao Yunhai called Sal yesterday and asked him to come over to talk about "Transformers".
Sal shook hands with him and said with a smile, "Mr. Xiao, it's been almost three months since we parted on the plane. You're really amazing now. Just by releasing an album, you've become the public enemy of all musicians in the United States. If you release another one, I'm afraid they'll kick you out of the United States. "
Xiao Yunhai made a gesture for him to sit down and said, "The tallest tree in the forest will be destroyed by the wind. Let them be. Mr. Sal, I won't say any polite words. I asked you to come over for the broadcast of "Transformers". Now the film is out and it's on my computer. You can take a look. "
When Sal heard this, he said happily, "That's great."
Sitting in Xiao Yunhai's boss chair, Sal watched carefully for half an hour. He looked up and said with surprise, "Mr. Xiao, this cartoon is really great. I feel that it's not only suitable for children, but also suitable for adults. "
Xiao Yunhai said with a smile, "I told you before that once the time is right, 'Transformers' will be made into a movie by me sooner or later. So, Mr. Sal, you're planning to import this cartoon? "
Sal shook his head and said, "Not import, but a buyout. I hope … "
When Xiao Yunhai heard this, he hurriedly interrupted him and said, "Sa Er, you'd better not mention the matter of the buyout. I absolutely won't agree."
"Why? I guarantee that you'll be satisfied with the price I offer. "
"It's not a matter of money, but the development of our company. 'Transformers' is very important to Marvel Comics. Recently, our work has completely revolved around it, so a buyout is absolutely out of the question. "
Xiao Yunhai's confidence in "Transformers" was not just a little bit. If Sal bought it out, even if it was broadcasted a thousand times or ten thousand times on major TV stations in the world, it would have nothing to do with Xiao Yunhai. Xiao Yunhai wouldn't do such a loss-making business even if he was beaten to death.
What's more, he had already promised to give the "Transformers" cartoon to his uncle's Anhui TV station to broadcast. If he gave it to Sal, then Xiao Yunhai wouldn't be able to answer to his uncle.
Between family and money, Xiao Yunhai would choose the former without hesitation.
Sal frowned and said, "I'm willing to buy it out for 500 million USD. Xiao, what do you think? "
Xiao Yunhai shrugged and said, "I'm sorry, but even if it's five billion, I won't sell it."
Sal frowned and said, "Xiao, if you only sell the broadcasting rights, I'm afraid the price won't be high according to the current market situation."
Sal was actually playing a little trick just now. He was very clear that Xiao Yunhai wouldn't agree to the buyout. He purposely said that just now just to make Xiao Yunhai feel a little apologetic, so that in the following negotiations, he could gain some psychological advantage.
Xiao Yunhai was a little confused because he was involved, but Raúl, who had been in the business battlefield for a long time, saw through it clearly.
"Mr. Sal, we have already put all our eggs in one basket for the" Transformers "cartoon. We are prepared to invest more than 100 million USD in advertising alone. The toy factory is operating at full capacity and has already produced millions of sets of Transformers toys. We're very confident in this cartoon. If you can't give us a better price, we can only apologize. "
After Raúl finished speaking, he glanced at Xiao Yunhai, worried that he would be dissatisfied with his interruption.
Xiao Yunhai naturally didn't mind this. Professional matters should be handled by professionals. This was his creed.
Raúl was obviously much better at negotiating than him. Of course, Xiao Yunhai wouldn't have the slightest grudge. He first gave him an appreciative look, then said to Sal, "This is Raúl, the actual person in charge of our company. Before you came, I had already handed over the "Transformers" matter to him. So, Sal, you guys can discuss the issue of Transformers as you see fit. I agree with all of Raúl's decisions. "
Sal was shocked. He glanced at the serious Raúl and felt that this person wasn't easy to deal with. He said, "It seems that Mr. Raúl is deeply trusted by Mr. Xiao."
Raúl was very grateful for Xiao Yunhai's support. He said, "I'm just doing my best to work for the boss. Mr. Thrall, our 'Transformers' … "
Next, Raúl and Sal began to discuss the price of the "Transformers" broadcast rights.
Xiao Yunhai looked at Raúl, who was speaking frankly with the other party, and thought to himself, "You really can't judge a book by its cover. Usually, Raúl is like a taciturn gourd. I didn't expect him to be so eloquent on the field. "
As the director of a private TV station, Sal himself was a master negotiator. But it was clear that this time, Raúl had the upper hand.
The two of them argued for a full half an hour before finally reaching an agreement.
Sal used 30 million USD to buy the first round of "Transformers" broadcast rights. If the ratings were good, Marvel Comics would sell the second, third, and even the last few rounds of broadcast rights to him under the same conditions.
However, the broadcast range was limited to the United States.
In Xiao Yunhai's opinion, it would be best to be like Hua Xia TV station, using advertising revenue instead of cash. Unfortunately, just as he raised this suggestion, Sal rejected it sternly.
Xiao Yunhai sighed and could only give up.
After signing the contract, Xiao Yunhai shook hands with Sal and said, "Sal, I wish us a happy cooperation."
Sal smiled and said, "Happy cooperation."
Before getting into the car, Sal glanced at Raúl and said to Xiao Yunhai, "No wonder you can trust Mr. Raúl with Marvel. He is indeed a talent."
Xiao Yunhai smiled and said, "I think so too."
Xiao Yunhai only stayed in Los Angeles for half a day to deal with matters related to "Transformers" before hurriedly flying back to Hengdian.
The entire crew of hundreds of people was waiting there. He didn't have much time to waste.
At the headquarters of Disney Pictures in the United States.
A middle-aged man in his forties was standing respectfully in front of Kestel's desk, reporting to him.
"Mr. Kestel, Marvel Comics' 'Transformers' has been promoting a lot recently. They can be seen online, on TV, and on radio. Posters are everywhere. Roughly estimating, the promotion cost is no less than 100 million. And I heard that Marvel's toy factory is rushing to produce Transformers toys. It seems that they are very confident in this animated film. "
Kestel took a deep puff of his cigar and said, "I didn't expect Kungfu Xiao to be so bold. He dares to bet everything on this' Transformers'. Doesn't he think about what will happen if 'Transformers' fails? "
The middle-aged man said, "Boss, after watching their trailer, most of the animation enthusiasts and children on the Internet said that they liked it very much and were looking forward to it being broadcast. I'm worried that Marvel will really succeed. With their skills and abilities in comics and animation, as well as Xiao's funding, they might become a very powerful enemy when the time comes. "
Disney was the world's most famous action production company. Although they were involved in other movie investments, animation had always been their trump card. Every year, there would be more than ten animated movies released, and even more animated films.
Marvel Comics was also in the animation industry. As the saying goes, a mountain can't have two tigers. The market was only so big. Once Marvel rose, it was bound to threaten Disney's position. Therefore, if one asked which Hollywood company was most concerned about Marvel, it would definitely be them.
Back then, the decline of Marvel was not without Disney's secret efforts.
In fact, ever since Xiao Yunhai took over Marvel, Disney had begun to pay attention to them.
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