After the first day, the box office figures for the 9th of October were released.
The first was still Earth Tomorrow, with a box office of 51.8 million and a cumulative box office of 1.39 billion.
The second was I Am Really Poor, with a box office of 31.04 million and a cumulative box office of 590 million.
The other National Day movies had yet to be released, but Hong Xin's "Breaking the Dimensional Wall" had already made it to third place despite the extremely low number of screenings. The box office for the day was 3.08 million!
Once the figures were released, it shocked everyone in the film industry. With that kind of screening rate, the box office on the first day could exceed 30 million. If it had the same screening rate as Earth Tomorrow, reaching nearly 50%, wouldn't it mean that it would surpass 100 million on the first day?
There were only a few movies in the history of Chinese cinema that could surpass 100 million on the first day! And Hongxin's first movie had such potential. It was terrifying!
"What? That low screening rate and 30 million on the first day?! " At 1 am, Director Jiang Hongru was preparing to sleep when he saw the latest news. He was so shocked that he was not sleepy anymore.
"Are you talking about the movie from Hongxin Pictures?" His wife, who was leaning against him, also sat up and said in surprise, "Let me see it."
"Old Jiang, this is amazing! This movie! "
"Yeah!" Jiang Hongru nodded. "The screening rate will definitely increase. It might even surpass 1 billion!"
"1 billion? Isn't that too much? "His wife did not believe it.
"Just wait and see. I hope I'm wrong too," Jiang Hongru said.
"30 million on the first day!" Li Da Film Company. Xia Kui looked at the figures and frowned. "This ratio is terrifying! It's the first time in the history of Chinese cinema! Is their movie really that popular? "
He looked at the general manager of Li Da Film Company, Jiang Cuiliu. She was in charge of Li Da Film Company's affairs.
Jiang Cuiliu nodded seriously and said, "According to the feedback from the theaters, all the box office is real. Also, the audience strongly requested for us to increase the screening rate. I'm still holding back. "
"Hold it back first and see how it goes tomorrow. We can't let them break through our film industry so easily! "Xia Kui said in a serious tone.
However, the market did not lie. The next day, "Breaking the Dimensional Wall" became even more popular. Some news media outlets and online public accounts also began to stir up the momentum.
As a result, some cinemas increased the screening rate of "Breaking the Dimensional Wall" on the second day, the box office for "Breaking the Dimensional Wall" doubled, reaching 63 million yuan! It topped the box office for the day.
At this moment, the other cinemas couldn't hold back any longer. They began to secretly increase the screening rate of "Breaking the Dimensional Wall".
This wasn't a special feature of virtual projection movies. The audience almost couldn't see pirated versions! Because there was no way to watch the pirated version of this thing, one could only watch it with a virtual projection device.
The audience couldn't hold back their curiosity and went to the cinema to watch. Just like when the first 3D movie appeared, the plot was not very outstanding, but it set the world's box office record.
Not only was the plot of the virtual projection movie well designed, but it also had a brand new visual experience. It was expected that it would receive such high feedback from the market.
On the third day, "Breaking the Dimensional Wall" reached a new high, with a box office of 90 million!
"Director Xia, we can't hold it in any longer! Some of the cinemas below have begun to secretly increase the screening rate of 'Breaking the Dimensional Wall'. The other executives are also beginning to complain, "Jiang Cuiliu reported.
Xia Kui felt a deep sense of helplessness. If their cinemas did not increase the screening rate, the audience would go to other cinemas. This would cause a huge loss of customers.
"Sigh! Let's increase the screening rate! "Xia Kui sighed.
"Are we going to admit defeat just like that?" Jiang Cuiliu was a little indignant. "I heard that some film companies have already taken the initiative to express goodwill to Hongxin Film and Television by helping with promotional activities. There are also cinemas that are urgently ordering virtual projection equipment from Hongxin Electronics. "
"If they are allowed to make it big, it will definitely affect us."
"We can't suppress too much. We can suppress as much as we can. We can't let this movie become a phenomenon! "Xia Kui's eyes flashed with a hint of ruthlessness.
October 12th was the fourth day of "Breaking the Dimensional Wall" screening. Today was also the day that the Hollywood blockbuster "Astral Storm" was released in China. This sci-fi masterpiece had already been released in North America and had achieved the best box office results for the same period. It was highly anticipated by the domestic audience.
Because of this, the cinemas had taken down two movies with poor box office results in advance to make room for it.
This movie was also a sci-fi movie and was also known for its special effects. Its screening would bring about a lot of competition for "Breaking the Dimensional Wall." Just like how the screening of "Breaking the Dimensional Wall" had caused the box office of other movies of the same period to drop, many people predicted that this Hollywood sci-fi blockbuster would affect the box office of "Breaking the Dimensional Wall."
Not only that, but there was also some negative news on the Internet.
For example, the ratings of "Breaking the Dimensional Wall" suddenly dropped. There were many bad reviews overnight.
Some famous film critics said that this movie lived up to its name. The content was blank, and there was no thought to speak of. It was just a piece of trash that was purely for hype and was not worth watching in cinemas.
Lu Zixin was already used to this kind of inferior business competition.
In Hongxin Software Development Co., Ltd., the director of the network information security management department had just received a call from Lu Zixin.
"Hello, General Lu."
"Yes," Lu Zixin replied. "I have something to trouble your department with."
"Go ahead, General Lu."
"Our company has recently entered the film industry, and some villains have been slandering us on the Internet. Hongxin Film and Television has just been established, so they don't have much power in terms of online public opinion. You can cooperate with Hongxin Film and Television to help remove the negative effects, "Lu Zixin instructed.
"No problem!" The director immediately smiled and said, "General Lu, we can solve such a small matter in minutes. The people in the film industry probably don't know about Hongxin's power on the Internet. They are asking for trouble by playing tricks on us! "
After everything was arranged, Lu Zixin waited to see the box office data on the fourth day. The cumulative box office of "Breaking the Dimensional Wall" was only close to 200 million yuan. According to the box office split and the cost calculation, this movie would not be able to recoup its costs even if it grossed a billion yuan.
Unless it grossed more than a billion yuan in China, and then a few billion yuan in the global market, it would be considered a huge profit.
On the fourth day, "Astral Storm" was released as scheduled. However, this Hollywood blockbuster with excellent reviews did not explode in the box office like the film industry expected and squeeze "Breaking the Dimensional Wall". Instead, it suffered a Waterloo on the first day. The box office was terrible!
In the online questionnaire, the audience's answers were very simple and clear.
Netizens commented: "After seeing the virtual projection's ultra-realistic special effects, I don't feel anything when I see the 3D special effects again! The so-called Hollywood blockbuster is just that. Let's go watch 'Breaking the Dimensional Wall'! "
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