Since the birth of the movie, this entertainment industry has reached a huge scale today.
In 2016, the global box office was 45 billion US dollars, but this was only a part of the movie industry. The overall scale of the industry exceeded 200 billion US dollars, and it maintained a continuous growth trend.
The American film industry, represented by Hollywood, accounted for more than half of the share. In the past ten years, the domestic film industry had flourished, and the scale of the market was getting larger and larger. The box office was no longer inferior to the United States, and domestic films were no longer defeated by Hollywood films. They had fought for a considerable piece of the cake.
But in many aspects, there was still a huge gap between domestic films and Hollywood blockbusters. The most typical one was undoubtedly the movie peripherals.
Many Hollywood films, especially the mangas, only accounted for 15-25% of the total revenue, and most of the value was generated by the peripherals, brand licensing, and copyright transfer. The profits were amazing.
For example, the net profit of the movie peripherals could reach 50-60%, much more than the share of the box office. However, domestic films had not made any achievements in this area for a long time. Although many films had launched some peripherals, the sales were often poor. Over time, domestic film companies basically gave up in this area.
The reason for this was very complicated.
And this phenomenon was broken by "A Chinese Ghost Story" last year. "A Chinese Ghost Story" s peripherals sold more than 100 million yuan. At that time, it caused an earthquake in the industry, and many people cast their eyes on it.
"Young Pugilistic World", which was released in the summer, launched a lot of peripherals. As a result, the movie's box office was a fiasco, and the audience's reputation was very bad. Even these peripherals were accumulated in the warehouse, and in the end, they were sold at a loss.
To everyone's surprise, the first part of "The Smiling, Proud Pugilistic World" produced by Chenfei Media not only spent tens of millions of yuan on publicity, but also invested a huge amount of money on the peripherals. On the first day of release, it appeared in the stores of major cinemas.
Many people in the industry thought that Lu Chen was dizzy by the success of "A Chinese Ghost Story". In the case that the reputation of the martial arts film had been ruined, he still dared to spend money on peripherals. It was simply throwing money into the water.
However, the truth slapped these people hard in the face. The peripheral sales of "The Smiling, Proud Pugilistic World" soared with the growth of the box office. It only took eight days to break the record of "A Chinese Ghost Story".
Among the peripherals of "The Smiling, Proud Pugilistic World", the best-selling one was the mobile phone case. A total of 1.5 million were sold. According to the average price of 28 yuan per phone, of which, of course, they had achieved sales of 42 million.
Everyone knew that the production cost of products like the mobile phone case was very low. Even with the distribution to the surrounding stores, Chenfei Media could still make at least 30 million!
"Lu" of Media of. of of of of of "."
"First, we must,". ". of
In a private club in the capital, when Li Mushi asked this question to Lu Chen curiously, his answer was very simple. "Without confidence, how can one succeed?"
In terms of peripherals, domestic movies had never been confident, because there were too many examples of failure, which led to the production company not daring to invest in this area, nor did they attach importance to it.
The habit of domestic movie people was that the peripherals of movies belonged to Hollywood blockbusters. It was enough for domestic peripherals to be familiar, and over time, everyone got used to it.
But Lu Chen thought differently. He attached great importance to the peripherals of movies, and was willing to invest in it.
For example, for the design of the peripherals, he hired the best design team in the country, and the processing and manufacturing were also outsourced to the relevant company with first-class technical level. He would never make a shoddy product to cheat money.
For example, for figurines, there was a method that cost a few dollars, a craftsmanship that cost dozens of dollars, and a cost of hundreds of dollars was not uncommon, and the quantity of production was also very important.
Lu Chen was willing and dared to spend money, so whether it was "A Chinese Ghost Story" or "The Smiling, Proud Wanderer", the quality of the peripherals launched was comparable to that of the peripherals of Hollywood blockbusters. In addition, the quantity of one order was large enough, and the cost was reduced, so they were much better than the goods of the same industry in the country.
For example, a phone case that cost 28 dollars was made of the best plastic material, non-toxic and environmentally friendly, and the feeling was first-class. The printing used the most advanced technology, which could ensure that the pattern would not fade for five years.
Although the cost was very high, Chenfei Media ordered 5 million at one time, so naturally the cost was diluted.
And most of the people who were willing to spend money on peripherals were real fans, but even if they were real fans, they were not easy to fool. They could naturally tell whether a product was made with care or not.
Therefore, the big sale of peripherals of "The Smiling, Proud Wanderer" was not due to luck. First of all, it was based on Lu Chen's confidence in the box office of the movie. Daring to invest, daring to invest, had the corresponding return.
Other film companies might not have the courage to do so.
"The peripheral sales have exceeded 100 million, plus the box office is almost 1 billion …"
Although Li Mushi was born in a big family and held a company listed on NASDAQ in her hand, she couldn't help but feel jealous: "Plus brand licensing and so on, it will eventually be 2 billion, ten times the output!"
"It's just a movie. I want to start a movie company …"
Chen Fei 'er said with a smile, "Sister Mushi, your online crowdfunding is no worse than any domestic film company."
Li Mushi shook her head and said, "The market value may be comparable, but the profit is really not good. The competition is too big."
After the successful listing of the online crowdfunding on NASDAQ, similar website companies sprang up like bamboo shoots after a rain. Although the former occupied more than half of the market share, the competitive pressure was also great.
The result of fierce competition was the decline of profits, and in order to ensure the market share, the investment could not be less, so the profit was really not as good as that of Chenfei Media.
After spitting out the bitterness, Li Mushi's beautiful eyes turned and fell on Lu Chen's face. She said, "Boss Lu, you are a shareholder of the online crowdfunding. You can't just take dividends and do nothing, can you? Hurry up and think of something new! "
Lu Chen spread out his hands and said, "What new tricks can I have? I have long given up."
Li Mushi was unreasonable: "That won't do. Don't you have a lot of ideas? Think of a new industry idea that can go on the market, and then I will let you go today! "
Lu Chen was speechless – did she really think he was an omnipotent god?
However, he did have some ideas.
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