On the 11th of October, the first song of The Smiling, The Proud Wanderer, Sword of Mount Hua, broke one billion in box office after 11 days of screening!
Chenfei Media held a grand celebration party for this.
The domestic Wuxia film was not expected to do well, but under the strong competition from Hollywood blockbusters, the box office kept rising and became one of the most successful domestic films of the year, shocking the industry as expected.
What was most unbelievable to the people in the circle was that the box office of The Smiling, The Proud Martial World had not been tampered with. It had not bought the box office, and there was no bad record of stealing the box office. It had stood upright and made money.
Not only that, when the box office broke one billion, The Proud Wanderer's box office sales also broke one hundred and fifty million, creating a new record for the box office sales of a domestic film. It was reported by many important domestic media, gaining both fame and fortune.
What made people jealous was that the first song was already selling so well. The second and third part of "The Smiling, Proud Martial World" would definitely not be bad, because the audience base was already solid. As long as the quality didn't drop, then it would bring Chen Fei Media incomparably rich profits.
In addition, Chenfei Media and Happy Entertainment announced that The Smiling, The Proud Wanderer would be in open beta on January 1st, 2019. At that time, all fans of the book and the movie could choose their favorite sect and enter the virtual world to explore.
With the popularity of the movie, Happy Entertainment released the first trailer of The Proud Wanderer on Waves Blog, and the number of views reached twenty million on the same day!
Compared to movies, online games were undoubtedly more profitable. Everyone realized that a super IP had been formed, and it was showing its terrifying power!
With the popularity of The Proud Wanderer, a large number of related articles and posts appeared on the internet, newspapers, and magazines. There were even scholars who specifically discussed that The Proud Wanderer's success would set off a wave of Wuxia craze in China.
Many film companies and entertainment media companies in the industry focused their attention on this issue.
Because of the failure of Young Wanderer and the other Wuxia blockbusters, it was a sharp contrast to The Proud Wanderer. Many professionals began to dig deeper, trying to figure out the secret behind the latter's success.
Most people agreed that The Smiling, Proud Wanderer had created a new type of movie. The most distinctive feature of the movie was the fighting scenes that were so exquisite and dazzling that they were so cool.
Different from the simple and violent Hollywood action blockbusters, and different from the stacked special effects of domestic fantasy films, The Smiling, The Proud Wanderer was unique and attracted the hearts of countless audiences.
Most of the audience's comments on The Smiling, Proud Wanderer was that it was wonderful and entertaining. The good reputation it brought drove the box office of The Smiling, Proud Wanderer to new heights.
And those who thought they had seen through the secret of the success of The Smiling, Proud Wanderer launched a large-scale poaching operation on the action team owned by Chen Fei Media, namely the Lu Family Squad.
In modern society, there were very few secrets that could be hidden from everyone. A film crew could have up to hundreds of people, and the situation was complicated. The actions and routines involved in the filming of The Smiling, Proud Wanderer could not be kept a secret.
Therefore, in the eyes of these people, as long as they poached a few members of the Lu Family Squad to join them, they would be able to shoot a Wuxia blockbuster like The Smiling, The Proud Wanderer and share the cake that had just been made.
All of a sudden, even the film crew in Ningshan Film and Television City was greatly affected.
More than a dozen members of the Lu Family Squad resigned, and some even left without saying goodbye. Most of them were poached by other film companies at high prices, and some planned to start their own companies.
In this regard, Chen Fei Media did not fly into a rage, nor did they take any extreme measures. They did not make things difficult for those who wanted to leave. As long as they paid the compensation according to the contract, they could regain their freedom. Everyone parted on good terms.
And for those who continued to stay, the company offered a new contract with more generous benefits. Several important core members, such as Wan Yong, were given extra rewards in terms of dividends.
When the Lu Family Squad was first established, there were only a dozen members, and then it expanded to twenty or thirty. This group of people became the core of the action team when they were shooting A Chinese Ghost Story.
By the time The Smiling, The Proud Wanderer was filmed, the number of members of the Lu Family Squad had soared to as many as fifty or sixty, and a large number of new blood had been added through talent shows, so they would not be hurt by the departure of more than a dozen people.
Most of the core members stayed because their treatment was not bad, and they could be said to have been brought up by Lu Chen, so they had a high sense of identity with Lu Chen. Therefore, even if the people of the headhunting company talked a lot, few of them were tempted.
Through the efforts of Chen Fei Media, the poaching storm was quickly calmed down.
Several film production companies began to set up their own action team when they failed to poach people. They copied the routine of the Lu Family Squad, selected talents from local martial arts schools or sports schools for training, and prepared to copy this set of model into new films and TV series.
Even if they could not be as glorious as Chen Fei Media, it was good enough to get a share of the pie.
Therefore, in the foreseeable future, this "Jianghu" war would continue and become more and more intense.
For Lu Chen, who caused this craze, it was not a bad thing. Only with competition could there be progress, and it was no longer interesting for Chen Fei Media to be the only one in the "Jianghu" war.
On October 15th, the Shanghai International Film Festival officially began, and The Smiling, The Proud Wanderer entered as an exhibitor, seeking to sell the international copyright.
As of the 20th, The Smiling, The Proud Wanderer's box office exceeded 1.5 billion, and it became one of the most popular domestic films in the Shanghai International Film Festival. The copyright was sold to 37 countries in Southeast Asia and Europe and the United States, including the United States, Japan, Korea, Australia, France, Germany and other important film market countries.
The total transaction reached 25 million US dollars, and it became the big winner of the Shanghai International Film Festival, and also made hundreds of millions of pure profit for Chen Fei Media.
Some people in the industry estimated that The Smiling, The Proud Wanderer, the Wuxia IP, including three movies, copyright adaptation, copyright sale, brand authorization, peripheral sales, and so on, could at least bring more than 2 billion profits to Chen Fei Media.
With only the IP of The Smiling, The Proud Wanderer, Chen Fei Media already had the foundation to be listed in the domestic market. Once it was successfully listed, both Lu Chen and Chen Fei'er would have a new breakthrough!
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