On the 1st of October, the first song of The Smiling, The Proud Wanderer, Sword of Mount Hua, was released nationwide, and the box office on the first day was 49.2 million.
This result didn't cause much reaction in the industry, because The Smiling, The Proud Wanderer had about 50 million in advance, so it was normal for the box office to be around 50 million on the first day. It wasn't worth making a fuss about.
Many people were watching indifferently, waiting to see if The Smiling, The Proud Wanderer could make back its investment under the strong impact of The Ace Agent, and whether it would become Lu Chen's first failure.
On the 2nd of October, The Smiling, The Proud Wanderer had 57.72 million in box office, which increased by more than 8 million, and the total box office broke 100 million.
The Ace Agent increased at the same time, and the box office of 77 million was still suppressing The Smiling, The Proud Wanderer.
A domestic blockbuster and a Hollywood blockbuster basically dominated this year's National Day period, and the other domestic movies that were released at the same time could only eat the leftovers, and they didn't have much competition at all.
In today's movie market, it was normal for big productions and big investments. The production cost of a domestic movie was easily over 100 million, and most of it was eaten up by the actors' pay. It was basically difficult for a low-budget movie to succeed, and the occasional exception could only be regarded as a miracle.
For example, The Smiling, The Proud Wanderer had an investment of nearly 150 million, and the publicity cost was about 50 million, so the total cost was more than 200 million. It was considered a medium level among domestic blockbusters, and in recent years, there were many big productions with a budget of 400 to 500 million.
But compared to The Ace Agent, it paled in comparison.
So although there had been a few domestic blockbusters that beat Hollywood blockbusters in the domestic box office, and even occupied the top of the box office rankings, but overall, facing the impact of Hollywood blockbusters, domestic blockbusters weren't as bad as ten years ago, and now they were still at a disadvantage.
This was the main reason why many people in the film industry didn't think The Smiling, The Proud Wanderer was an important film. In their opinion, there wasn't much difference between a martial arts movie and an action movie, and the only difference was the era and background. How could it compete with the special effects of Hollywood?
Some people asserted that when the fans of Lu Chen and the other actors used up the box office, The Smiling, The Proud Wanderer would definitely face a big drop in the box office, and it would be lucky if it could recover its investment.
However, the reality gave all the people who criticized The Smiling, The Proud Wanderer a heavy slap in the face. On the third day of the National Day holiday, The Smiling, The Proud Wanderer's box office soared to more than 75 million, and the increase was shocking.
In stark contrast, "Ace Agent" fell to 52.28 million. The two movies happened to be reversed today and yesterday, which shocked countless people in the industry!
The Smiling, Proud Wanderer completed a beautiful counterattack. Although it was behind its opponent in the screening schedule, the box office had crushed Ace Agent.
In just three days, many people were confused. While they searched for answers through various channels, they also bought tickets to watch the movie. They wanted to see with their own eyes what kind of magic this movie had. The box office could actually go against the trend in a single day.
"He must have bought the box office!"
In the general manager's office of Wanhao Pictures, Lu Shengda, who was sitting on the boss's chair, slammed the mouse in his hand and said angrily, "People nowadays specialize in these unscrupulous ways. This is how they corrupt the atmosphere in the industry!"
Buying box office sales had long been an open secret in the film industry, and it was even an unspoken rule. Moreover, it had a long history, and now, it was getting bigger and bigger.
Some film companies, in order to increase their performance and to win the title of the box office champion, would spend money at all costs to increase the box office sales. It could be said that they were full of tricks.
Many netizens had found that some movies were often full at midnight, and the occupancy rate reached 100%. There were also audiences who bought tickets and found that there were not many seats left. In the end, when they entered, they found that they had booked the whole theater, and no one else came in until the end.
Some people in the industry had publicly said that all the domestic movies that broke 100 million on the first day had bought box office sales. Some even spent 50 or 60 million to achieve the goal of breaking 100 million. Buying box office sales had already become a complete gray industry chain, and the actual cost was not too high.
The most typical example was 15 years ago, a domestic movie's box office reached 2.7 billion, which created the highest box office record in the country. It caused a great sensation and was publicized to everyone.
But in fact, the real box office of the movie was at most half. Not only did they buy box office sales, but they also stole box office sales. It was repeatedly exposed, but it was still as stable as Mount Tai, relying on the strong background of the producer.
Although the relevant departments had carried out a crackdown on these undesirable phenomena, the focus of the crackdown was more on stealing box office sales. As for buying box office sales, they basically turned a blind eye.
So when Lu Shengda saw that the box office of The Smiling, Proud Wanderer actually surpassed that of Ace Agent, his first thought was that Chenfei Media had bought box office sales. Otherwise, it would be impossible.
The assistant standing next to him looked at his boss, and he was quite speechless.
Manager Lu actually scolded others for doing dishonest things with a righteous face. When Wanhao Pictures' Young Wanderer opened on the first day, it bought box office sales of 45 million, or else it would not have broken 100 million. The next day, it bought another 25 million, and it added up to a box office sales of 70 million!
Of course, he was complaining in his heart, but on the surface, he agreed with it and said, "Yes, they must have bought box office sales!"
Lu Shengda picked up his phone angrily and made a few calls.
"Lao Zhu, I'm Lu Shengda, I have something to ask you …"
"Is this CEO Gao? I'm Lu Shengda from Wanhao … "
"I want to ask you about something …"
After spending more than half an hour, he finally threw his slightly hot phone on the table. His face was so gloomy that it seemed like water could be squeezed out of it, and the atmosphere in the office dropped quite a bit.
The assistant lowered his head and did not even dare to breathe loudly, for fear that he would be caught in the crossfire.
From the conversation between Lu Shengda and others, he heard some clues. Chenfei Media actually did not buy box office sales for The Smiling, Proud Wanderer, which meant that the box office sales of The Smiling, Proud Wanderer was completely real, and there was no fake news!
This was really unbelievable. Such a shocking trend meant that in the next few days, The Smiling, Proud Wanderer would have a huge box office sales. There would be no problem in recovering the cost, and it could even achieve a large profit.
Compared to Wanhao Pictures' failure in Young Wanderer, one could imagine Lu Shengda's mood at the moment.
What the assistant didn't know was that what really embarrassed Lu Shengda was the ridicule he made towards Lu Chen, Chenfei Media, and The Smiling, Proud Wanderer in the Great Wall Guild Hall a few days ago.
Now that he thought about it, he made a joke out of himself by laughing at others!
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