July 2nd, Wan Hao New World.
Wanhao Xintiandi was a new commercial city that Wanhao Group had just completed in Beijing's Fourth Ring Road. It was also the third large-scale shopping mall of this powerful real estate developer in Beijing.
In recent years, the HOPSCA Urban Complex, which integrated commerce, residence, entertainment, and consumption, could be said to be blossoming everywhere in the country. Many real estate companies have been fighting for territory in major cities to build top-notch shopping centers.
Marriott World Cinema was one of the most important parts of Marriott New World. This new cinema had 18 screening halls, among which the IMAX Giant Screen Hall could accommodate 1,200 audiences at the same time. Its scale was one of the largest in the country, and its various facilities were also the most advanced.
The premiere of "Young Pugilistic World" was held at Wanhao World Cinema.
Night had just fallen, but the plaza in front of Marriott New World was already bustling with noise and excitement. Dozens of balloons with long banners hung in the air, and under the rainbow arches, there was a red carpet that was tens of meters long leading to the entrance of Silver City.
The huge electronic display screen and the celebrity signature wall had already been set up. Many staff members were busy completing the final preparations. The lights set up at the scene were lit up, and a few beams of light shot into the sky.
Many reporters had arrived at the scene in advance and even set up cameras. Such a scene attracted many ordinary citizens who came to watch the fun, but they were all blocked by security personnel in the safe area.
It was just past six o 'clock, and the trailer for Young World was displayed on the giant LED screen. Passionate music filled the square, and people from all walks of life appeared one after another.
In order for "Young Pugilistic World", a martial arts blockbuster with an investment of 150 million yuan, to become a hit in the summer, Wanhao Pictures spared no effort in publicity. Dozens of celebrities and famous people in the industry were invited to attend the premiere.
This did not include the actors and directors of the film crew.
When Lu Chen, Chen Fei'er, and Lu Xi passed the security check in a Mercedes-Benz and arrived at the scene, there were at least tens of thousands of people gathered there. Both sides of the long red carpet were lined with reporters, and the flashes of cameras were flashing one after another.
"It's so lively!"
Chen Fei'er saw the scene outside through the car window. She was quite surprised. "The premiere is almost like a movie award ceremony."
It was rare to see a premiere of such a scale in the country. It was all thanks to Wanhao Pictures' wealth.
Lu Xi smiled and said, "I heard that they are going to spend 100 million yuan on publicity, and the target box office earnings is at least 1 billion yuan …"
The investment budget for "Young Pugilistic World" was 150 million, and spending 100 million on publicity was not an exaggeration. Just the premiere alone would cost at least 10 to 20 million, and the total cost would be 250 to 300 million.
According to the share of the domestic box office, if the production cost was 300 million, then a box office of 1 billion would guarantee a minimum profit. However, Wanhao Pictures was definitely more ambitious.
The black Mercedes-Benz S500 stopped steadily at the beginning of the red carpet. The reporters' cameras immediately turned around, ready to take first-hand photos.
Many of the stars who had appeared in front of them had already attracted a lot of attention. Every Mercedes-Benz that came was like a small treasure chest. After opening it, there might be unexpected surprises.
Although these reporters had received red packets, their professionalism was still very high. The more they stirred up, the more attention they would get from their own media.
Which star or director are those who just came over?
Apart from the reporters, there were also countless onlookers at the scene. The live broadcast was played on the LED screen in real time, attracting most people's curious gazes.
Under everyone's gaze, the uniformed usher opened the car door. A tall and handsome young man got out of the car with a faint smile on his face.
"Lu Chen!"
The reporters recognized him in an instant. They subconsciously pressed the shutter, and the flashes intertwined!
Taking photos was their instinct. In fact, these reporters were very surprised. They had never thought that Lu Chen would actually attend the premiere of "Young Pugilistic World".
It was normal for Wanhao Pictures to send an invitation to Lu Chen, but it was surprising that Lu Chen was invited.
One should know that the promotion of "Young Pugilistic World" was very vigorous. Although it did not directly target "The Smiling, The Proud Martial Artist", everyone in the industry could see the intention of Wanhao Pictures.
Although "Young Pugilistic World" and "The Smiling, The Proud Martial Artist" were not released at the same time, and there was no direct competition between them. However, Wanhao Pictures obviously wanted to snatch the flag of the new school of martial arts movies and plant it firmly in front of their own door.
To get such glory, they had to step on "The Smiling, The Proud Martial Artist"!
As the one being challenged, it was impossible for Lu Chen not to know that he came to the premiere of "Young Pugilistic World". Did he have an ulterior motive, or was he really being generous?
The reporters' brains were working fast, and the SLR cameras in their hands were still clicking non-stop.
Lu Chen got out of the car, but he did not immediately step on the red carpet. He turned around and brought out his companion in a gentlemanly manner.
Chen Fei 'er!
The reporters were a little crazy, and the speed of pressing the shutter doubled.
The most popular couple in the entertainment industry, the male and female leads of "The Smiling, The Proud Martial Artist" came together. If they were put on the website, they could almost be the entertainment headlines!
"Lu Chen!" "Chen Fei 'er!"
There were many fans of the two in the crowd. Seeing that their idols actually came, they immediately shouted loudly, and even tried to push forward, which made the security guards who were waiting for them feel like they were facing a formidable enemy.
The security guards were also having a hard time. There were many celebrities who had walked the red carpet before them, but they did not see them being very excited. But now they finally saw what was called the power of the crowd!
Lu Chen and Chen Fei 'er held hands, and waved to the excited fans.
Their images appeared on the big screen, and were also captured by countless cameras and mobile phones. The same scene was already familiar to people, and it was believed that it would appear frequently in the future.
The organizers of the premiere would definitely feel embarrassed, because all the glory was taken away by the two who had just appeared. It gave people the feeling that it was not the premiere of "Young Pugilistic World", but the premiere of "The Smiling, The Proud Martial Artist"!
If they had known this, they would not have sent invitations to Lu Chen and Chen Fei 'er. It was like shooting themselves in the foot!
The two attracted so much attention that Lu Xi, who got out of the car after them, did not pay much attention to them.
But not only did Lu Xi not care about it at all, but she was secretly laughing.
They were not here to support, it was almost like they were here to ruin the show. It was so embarrassing!
Her sister was happily thinking, "The show is about to begin!"
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