The world was bustling for profits, and the world was bustling for profits.
To put it bluntly, the chaos in the domestic film market was actually a battle for profits. It was a fierce competition for a share of a big cake with tens of billions of yuan in the box office. Everyone wanted to grab the biggest and sweetest piece.
In this competition, The Smiling, The Proud Wanderer was reduced to an inconspicuous supporting role. Everyone's attention was attracted by Young Jianghu, The Three Heroes and Five Righteous, and Jianghu Wanderer.
Wanhao Pictures, Land Pictures, and Crown Pictures, which produced Jianghu Wanderer, were all well-known big companies in the industry, and their strength could be said to be equal. The leading actors of the three movies, Huo Feile, Gu Lei, and Lin Luo, were all outstanding young actors. Who would win undoubtedly became a hot topic.
After "Young Pugilistic World", "The New Three Heroes and Five Righteous" and "Pugilistic World Wanderer" also released trailers. The special effects were not much inferior to the former. Coupled with the hype, people could not help but smell the smoke of the upcoming summer.
Young Jianghu was set to be released on July 5th, The Three Heroes and Five Righteous on July 12th, and Jianghu Wanderer on July 15th. A fierce battle had already begun!
This situation inevitably made many people worry about Chenfei Media. Because The Smiling, The Proud Wanderer was delayed to the National Day, it completely lost the advantage of two months later, and the box office prospects were worrying.
The reason was very simple. For the popular new martial arts movies, they must have a great sense of novelty and curiosity, and would certainly be willing to pay to go to the cinema to watch the fun. But after watching a few movies, it was easy to be tired of the same kind of movies.
Of course, with the popularity of Lu Chen, Chen Fei 'er, Liu Gangsheng, and Tan Hong, the box office of The Smiling, The Proud Wanderer would certainly not be low, and it would be difficult for Chenfei Media to lose money. But to realize Lu Chen's words at the opening ceremony …
It was hard to say.
Many people in the industry thought that it was the biggest mistake of The Smiling, The Proud Wanderer to miss the summer. The original advantage was given to the opponent, and the loss caused by the delay was at least hundreds of millions of yuan.
This movie was very likely to let Lu Chen get rid of the aura of invincibility.
Chenfei Media's recent low profile seemed to prove this.
"There have been a lot of negative comments in the media recently …"
In the general manager's office at the headquarters of Chenfei Media in the capital, Lu Xi threw an invitation in front of Lu Chen and said, "It's time for us to take action. We can't just be passively beaten."
A few days ago, the first song of The Smiling, The Proud Wanderer, Sword of Mount Hua, had finished shooting in Ningshan Film and Television City and entered the post-production stage. Lu Chen and several main members of the crew returned to the capital first.
However, the production team would not be disbanded. Instead, they would further expand the size of the crew. This was because the filming for the next two films would continue and was expected to be completed by the end of the year.
During this period of time, Chenfei Media really kept a low profile in terms of publicity. Even the news of the completion of "Sword of Mount Hua" was only announced on their official Weibo. They didn't even invite media reporters to interview them.
The media never stopped criticizing The Smiling, Proud Wanderer. The reasons were complicated. Some of them were caused by their opponents, some of them were just trying to gain popularity. Of course, it was also because Chenfei Media didn't spend any money.
Most of the media's moral integrity was actually to sell to whoever offered the highest price. It would be strange if Chenfei Media didn't spend money, but their opponents spent money.
Although Chenfei Media also paid a lot of attention to media publicity and public relations, and the budget was very high, it was inevitable that there would be some negative effects due to the recent shrinking of their publicity strategy.
In this regard, Lu Chen smiled and said, "Don't worry. The summer period has just begun. It won't be too late for us to take action after their films are released. It's more powerful to take back our fists and punch them out!"
The concept of the summer period originated from the United States. It referred to the film schedule from June 1st to August 31st every year. The main audience was the student audience aged 4-24. Major film companies usually paid special attention to the film schedule in June and July to compete for this huge market share.
Originally, in China, the summer period had always been regarded as the off-season of the box office and was not taken seriously. However, with the increasing prosperity of the domestic film market, the value of the summer period was highlighted and became a place that must be fought for.
However, the domestic summer period started at the end of June. July was the prime time and August was the end of the period.
Young Man in Pugilistic World, The New Three Heroes and Five Righteous, and The Wanderer of Pugilistic World were all released in the prime time in July. This situation was relatively rare in the past. The competition was bound to be very fierce.
Seeing Lu Chen's calmness, Lu Xi couldn't help but roll her eyes at him, "The Emperor is not anxious, but the eunuch is anxious …"
Because Lu Chen had set the tone for The Smiling, Proud Wanderer early on, Chenfei Media also had a hard time enduring the waves of publicity from their opponents. There were some people who didn't understand and complained internally, feeling that they were being looked down upon by others.
Lu Chen laughed and didn't explain much. He picked up the invitation on the table curiously.
This invitation was from Wanhao Pictures. The premiere of Young Man in Pugilistic World would be held in Wanhao World Studios five days later, which was July 2nd. They invited Lu Chen to attend.
Lu Chen already knew about the premiere of Young Man in Pugilistic World because Wanhao Pictures had been announcing it for a long time and made it very grand.
This premiere would also be the opening ceremony of Wanhao World Studios. To a certain extent, it showed Wanhao Pictures' ambition to vigorously expand the film industry and move towards the road of pan-entertainment.
Therefore, for this premiere, Wanhao Pictures also sent out invitations and invited famous people from all walks of life.
"Fei and I will also get one …"
Lu Xi asked, "I'm definitely going. Are you two going?"
Although there was a direct competition between Wanhao Pictures and Chenfei Media, in the business world, as long as they didn't fall out with each other, they still had to give some face. Otherwise, they wouldn't give a good impression.
As the general manager of Chenfei Media, Lu Xi received the invitation and attended in person was a courtesy and also a kind of business respect. However, it didn't matter whether Lu Chen and Chen Fei 'er went or not.
According to Lu Xi, it was better for them not to go. Anyway, it was easy to find a reason and they weren't afraid of what others would say.
If they really went, it would be giving the other party a chance to hype up, and it would be considered as funding the enemy.
"Go, why not?"
Lu Chen raised his eyebrows, patted the invitation in his hand, and said with a faint smile, "It's good to go and watch the show."
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