"You have to compensate me!"
In Beijing's Zicheng Yuan's home, Chen Fei 'er, who was sitting in front of the computer, said to Lu Chen, "Hurry up!"
Lu Chen smiled and said, "What compensation? I just stole a few of your pumpkins. "
Chen Fei 'er glared at him angrily, "You still have the nerve to say that? You came up with such an idea to advertise your game. My reputation is completely ruined!"
Lu Chen laughed, "This is not an advertisement, right? Are you also fascinated?"
Since playing the internal beta version of [Happy Farm] that day, Chen Fei 'er suddenly became interested. When the Happy Farm was officially launched, she installed the app client on her mobile phone as soon as possible.
Not only that, she also promoted it to her friends and pulled a group of people to join it.
Chen Fei 'er had been in the industry for more than ten years. The people she usually came into contact with were basically people in the industry. Of course, most of her friends were also people in the industry. Everyone gave her face to download and install the app, but she basically did not have much time to play.
However, [Happy Farm] was different from ordinary online games. It was a casual game. Some people played their mobile phones in their spare time at work. First, out of curiosity or something else, they logged into [Happy Farm] as a pastime.
Then after playing, eight or nine out of ten people played it!
Of course, Chen Fei 'er herself was no exception. As the first registered user of [Happy Farm], she had been promoted to Level 5. The number of farmland had doubled. When she had time, she would take out her mobile phone to sprinkle water to kill insects.
Of course, there was also the fun of stealing vegetables!
The two blog posts she had previously posted were the game marketing methods that Lu Chen came up with. With the help of their huge fan base, [Happy Farm] was quickly promoted.
It was just that Chen Fei 'er basically did not do online marketing in the past. This time, it was an exception for Lu Chen.
The effect was absolutely good!
Gao He, who was far away in Hangzhou, called Lu Chen. He was very excited, because since Chen Fei'er posted the second blog post, the number of visitors to Happy Net suddenly increased, at least hundreds of times more than before!
This was the so-called fan effect. Popular celebrities like Lu Chen and Chen Fei'er had a high influence on the internet. If they wanted to recommend a product, they could often get a lot of attention in a short period of time.
Gao He admired Lu Chen very much. Before that, Lu Chen asked him to increase the bandwidth of the website server and let the technical staff work overtime, so that Happy Net did not collapse under the impact of the sudden increase in IP visits.
As for the number of downloads of Happy Farm, it had increased exponentially. The number of downloads in a minute was equivalent to the number of downloads in a day. It was unbelievable.
Of course, this was only a temporary phenomenon brought about by the fan effect. Whether Happy Farm could succeed or not, the key still depended on the charm of the game itself, whether it could attract players, keep players, and make them willing to pay for props.
In the lower right corner of the computer screen, two QQ numbers showed that they were in the login state. One of the icons was flashing wildly, showing that a large amount of information was being transmitted.
This QQ number was the number published by Chen Fei'er on his blog.
In order to promote Happy Farm, Lu Chen deliberately bought a pair of couple QQ numbers from QQ, mainly to face the public. There were no obstacles set, and anyone could add them as friends.
Therefore, once the number was announced, it was normal to attract countless fans to add and greet them. Of course, Lu Chen did not have the time and energy to manage it himself. In the end, he had to throw it back to the company's public relations and marketing department.
But tonight, he still took the time to reply to several fans in person.
As for Chen Fei'er, he picked up the tablet and continued to browse the blog.
The fans were enthusiastic: "Sister Fei'er, rest assured, we will definitely steal all of Lu Chen's dishes!"
"I just downloaded and installed it. I'm still learning!"
"What's your QQ number? Please add me as a friend. "
"Ten Thousand Ton Copper Ball!"
"This game is very simple, very easy to learn, and the production is quite good. It's a bit interesting."
"I like to play small games the most …"
For casual games like Happy Farm, the learning index is the lowest. As long as one is not stupid, anyone can learn it within a few minutes, and there will be no obstacles.
However, because of the lack of challenge and learning, players are easily tired and give up after a few rounds. It is very difficult to rely on the small game itself to make money. At most, they can make some advertising to achieve profit.
Although [Happy Farm] belonged to the category of casual games, its level of exquisiteness and interactivity were incomparable to other games of the same kind, especially the latter, which had an addictive magic!
After Chen Fei'er and Lu Chen's cooperation in marketing, Happy Farm became popular in a very short period of time. It first caused an impact in the two's fan circle, and then spread like a plague.
Computers, tablets, mobile phones … More and more people installed the Happy Farm client, either through advertising in the media, seeing it on blog forums, or being recommended by relatives and friends.
Happy Farm also relied on the powerful resources of QQ, making it easy for players to interact with others in the game, making "stealing vegetables" a craze.
When "A Chinese Ghost Story" was taken off the shelves on May 1st, National Day, this casual game had already set off a craze for people to steal vegetables. The speed and influence of the game left everyone in the gaming world dumbfounded.
There were also a lot of negative news, such as children secretly using mobile phones to steal vegetables during class, white-collar workers opening web pages to steal vegetables at work, and some people got up in the middle of the night to go online in order to steal and pick vegetables, which affected their rest.
However, these negative news could not affect the spread of Happy Farm. The number of registered users soared to more than 50 million in more than half a month, of which more than half were active users!
This figure was very scary, and the surge in users also brought rolling money to Happy Network and Happy Entertainment. Although the props sold in Happy Mall were very cheap, they couldn't support the huge number of users.
Therefore, after experiencing the process of burning money for more than half a year, Happy Entertainment smoothly embarked on the principle of profitability, continued to recruit people to expand their strength, and moved towards a higher goal.
Lu Chen gave the power to control and manage Happy Entertainment to Gao He and his wife, and led Chen Fei Media to start preparing for the third TV series.
In addition, there was also the recording of the reality show, The Voice of China!
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