The domestic film market was very hot in April. There were two Hollywood blockbusters and many new domestic films. Among them, the American Superstar Pictures had invested 170 million US dollars to shoot the sci-fi blockbuster Battle of Vulcan. Its domestic box office had exceeded one billion US dollars, which was an impressive result.
However, in April, Battle of Vulcan was definitely not the biggest winner. The Sino-Hong Kong co-production, A Chinese A Chinese Ghost Story, which was released on April 2, opened low and opened with a 15% screening rate. By the 20th, the box office had also exceeded one billion US dollars, and it was only a matter of time before it surpassed Battle of Vulcan.
At the same time, A Chinese A Chinese Ghost Story had also set a record of 125 million US dollars in peripheral sales. This not only set the top record for peripheral sales for domestic films, but it also left most of the imported Hollywood blockbusters behind.
At the same time that it won high box office and peripheral sales, "A Chinese Ghost Story" continued to receive good reviews on the internet. The rating on Guangying website was always above 8, and the freshness rating on Tomato website was not lower than 85%. Discussions about this movie had become a trend on blogs and BBS forums.
Domestic filmmakers suddenly realized that, in addition to burning money to shoot high-budget special effects blockbusters and youth idol films, films that combined fantasy, ghost, romance, and other elements could also be so successful.
This brought about a few rather interesting phenomena. In the book market, the sales of Strange Tales from a Chinese Studio soared, and they even ran out of stock, causing many publishing houses to rush to print it.
There were also many famous screenwriters in the industry who had received invitations from film companies and entertainment media companies to adapt the stories in Strange Tales from a Chinese Studio.
There were close to 500 short stories in "Strange Tales from a Chinese Studio". The famous ones included "Liancheng", "Po", "Fragrant Jade", "Little Xie", etc. "The Painted Skin" and "Nie Xiaoqian" were two of them.
These fantastical stories vividly expressed the longing and desire of young men and women for free love. The characters in the stories were vivid, the plots were bizarre, the structure was rigorous and ingenious, and the writing style was concise and exquisite. It could be said to be the pinnacle of classical short stories and was very suitable for film adaptation.
With a successful example like A Chinese Ghost Story, those sharp-witted investors naturally had their eyes on this collection of novels from the Qing Dynasty. It was estimated that there would be many film adaptations released this year and next.
The author of "Strange Tales from a Chinese Studio", Pu Songling, was from the Qing Dynasty. He would not have any copyright requirements, so the cost of the adaptation could be said to be very low. As long as they followed the same pattern as "A Chinese Ghost Story", they would be able to follow the trend and make some money.
At this time, everyone also habitually ignored the huge investment, but box office failure, Painted Skin.
The brilliance created by "A Chinese Ghost Story" made the newly established Chenfei Media a hit. Lu Chen and Chen Fei 'er also gained more popularity because of this. Their blog fans both exceeded 50 million, and their status in the circle rose again.
Among the artists in the entertainment industry, movie stars had the highest status. The truly top-notch big shots basically all had movie accolades to their name. Some had achieved box office success, while others had won awards at the international film festival.
The only thing that Lu Chen and Chen Fei 'er lacked was actually these movie awards and honors. If the two of them could be crowned Best Actor and Best Actress, then they could be considered to have reached the peak.
Chen Fei 'er's subversive role as the villain boss of "A Chinese Ghost Story" had also become a topic on Waves's blog. Many fans praised her breakthrough in acting, but at the same time, they complained that she was not the real female lead.
At 8: 15 p.m. on April 20, Chen Fei 'er suddenly updated her blog.
In the blog post, she posted a picture of a blue sky and white clouds, and the sun shining brightly. In front of a cartoonish farm, there was a farmland filled with green plants, and there was an extremely cute puppy squatting beside it.
If one only looked at this picture, which looked like an illustration from a children's book, everyone would definitely be confused and would not understand what it meant. At most, they could only judge that this was a screenshot of a webpage game.
Below the picture, Chen Fei 'er added a line of text: Warning someone, if you steal my vegetables again, I'll let the dog bite you!
Behind the exclamation mark, there was also a cute emoji representing anger.
Chen Fei 'er's blog had more than 50 million fans. These fans were not zombie fans that had been created by marketing. Although there were definitely a large number of silent accounts, the number of active users was still very considerable.
This can be seen from the number of reposts and likes of her usual blog posts. Ordinary sharing of feelings or selfies can easily get millions of likes and hundreds of thousands of comments.
Therefore, when her blog post was published, it immediately attracted the curiosity of countless fans.
"Who provoked my Fei? Destroy him! "
"What kind of game is this? It looks very interesting. "
"555, my Fei has also degenerated into a blog marketing promotion."
"Someone? Who is that someone? Could it be my Chen? "
"Hahaha, my Fei is so cute. It must be Lu Chen. Hurry up and let the dog bite him!"
"Sister Fei 'er, what game are you playing? I want to play too. "
"I feel like I'm going to be fed dog food again …"
In just over an hour, this blog post had been reposted more than 50,000 times, and the number of comments was as high as 100,000. The current popularity of Chen Fei 'er could be seen.
Everyone knew that this blog post of Chen Fei 'er should be a game promotion, but she was different from those stars who advertised on the blog every day. Except for a few brands that she endorsed, she basically did not do online marketing.
The rarer something is, the greater its value. This inevitably made people curious. What kind of game could make Chen Fei 'er make an exception? Moreover, this was obviously not a large-scale online game. It was just a small game.
At 10 o 'clock, Chen Fei' er posted another blog post and took the initiative to solve the mystery.
She said that she had recently been playing a small online farming game called [Happy Farm]. By registering with QQ, you can interact with your friends in the game. It was very interesting and fun.
Finally, Chen Fei 'er added a QQ number: This is someone's number. Everyone can add him, and then steal all the vegetables he grows together!
After the exclamation mark, there was a sinister expression.
This time, the fans immediately exploded. "Someone" was obviously Lu Chen. Lu Chen's personal QQ number was actually published by Chen Fei 'er.
Everyone didn't care whether it was game marketing or not. One after another, they added Lu Chen's QQ number. It was directly approved as soon as they added it. There was no need to apply for verification.
There were even more fans who searched for "Happy Farm" on the search engine and found the Happy website at the first moment.
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