Wang Xiaoling rushed back to the company before work.
When she saw Lu Chen, she was naturally very surprised and complained that Lu Chen didn't bring his girlfriend.
She is a fan of Chen Fei 'er.
Gao He asked about the cooperation with 7795 platform. Wang Xiaoling said that the contract has been signed. When the Happy Network is officially launched tomorrow, they can put advertising on the 7795 website.
7795 claims to have more than 50 million registered members, and more than 10 million daily IP visits. Although the data is definitely fake, the effect of advertising on its platform is quite good.
Of course, the advertising fee is not cheap.
"This time, I've brought my men and money with me …"
In the evening, Gao He and his wife invited Lu Chen to dinner. After a few drinks in the private room, Lu Chen said, "You should be able to get the money tomorrow. Don't just think about saving money. You have to spend what you should spend, and you have to invite the people you should invite!"
Gao He and Wang Xiaoling looked at each other. Gao He scratched his head and said embarrassedly, "Lao San, you have already increased your investment once, and this time …"
Wang Xiaoling quickly added, "Now our company's money is enough."
Happy Entertainment has been established for seven or eight months now. Every month, the office rent, salaries, and other expenses are at least 600,000 to 700,000 yuan. Coupled with the investment of various equipment, the original joint investment of 5 million yuan has long been burned out. It was Lu Chen who added a sum of money to maintain the situation.
Gao He and Wang Xiaoling are both recent college graduates. They have no experience in running a company. When they came here, they paid a lot of "tuition fees", and then they have been burning money without any income. Naturally, the two of them will not be calm.
When Lu Chen increased his investment, he did not dilute their shares at all. It remained unchanged at 10%. Now that he wants to invest money again, the pressure on the two of them is very great.
Lu Chen smiled and shook his head and said, "Enough? That's impossible! "
After a pause, he continued, "For this game, Happy Farm, we have to invest at least 10 million yuan in publicity, and we have to continue to increase it in the future, and then there is the development of new projects."
10 million yuan in publicity fees!
Both Gao He and Wang Xiaoling are stunned because [Happy Farm] is just a small game. It belongs to the leisure virtual business category in online games. The production cost is very low. If it is not developed by itself but commissioned a mature and experienced company to produce it, the cost can be estimated to be saved by half.
Lu Chen actually wanted to invest tens of millions of yuan in Happy Farm, which was really beyond their imagination. They couldn't help but ask, "With such a high investment, can we earn back the cost?"
Both of them knew that Lu Chen was rich, very rich. A song could be sold for millions, but such a way of burning money made them feel heartache.
Wang Xiaoling's original advertising budget for Happy Farm was no more than a million yuan.
"I'm confident in Happy Farm, and I believe that it can bring us ten times or even dozens of times more returns. But we can't be satisfied with just one or two small games. We should have a bigger goal." Lu Chen patiently explained.
The memory from the dream world gives Lu Chen a steady stream of inspiration and creativity. After [Happy Farm], Happy Entertainment can continue to make [Fruit Ninja], [Plants vs. Zombies], [Angry Birds] and other mobile games that have achieved great success in the dream world.
But the development of these leisure mobile games is only laying the foundation for Happy Entertainment. Lu Chen's goal is more ambitious.
"Do you know" The Smiling, Proud Wanderer "?"
Gao He nodded without thinking and said, "I know. I also bought a hardcover edition and put it at home. It's a wonderful martial arts novel. It's really well written!"
"The Smiling, Proud Wanderer" is currently a best-selling book in the domestic book market, and it has also set off a wave of new martial arts craze. There are many readers, and it has a large number of fans.
Lu Chen said, "I have bought all the copyrights of" The Smiling, Proud Wanderer ", and it is expected to start shooting the" The Smiling, Proud Wanderer "movie trilogy in the second half of the year."
"Really?"
Gao He suddenly opened his eyes wide and showed a look of surprise, "That's great, you must play Linghu Chong, right?"
Lu Chen smiled and said, "We'll talk about this when the time comes. I won't hide it from you. The investment of these three" The Smiling, Proud Wanderer "reaches at least 200 million yuan. It will be the most important project I will operate this year."
Gao He said sincerely, "It will definitely succeed!"
Wang Xiaoling, who was sitting next to him, asked thoughtfully, "Lu Chen, are you also going to adapt" The Smiling, Proud Wanderer "into a mobile game?"
Compared with Gao He, who likes to study technology more, Wang Xiaoling's mind is much more flexible, and after more than half a year of sharpening, she has shown a certain talent in business, so she is keenly aware of Lu Chen's intentions.
"Yes!"
Lu Chen clapped his hands and said, "Not only mobile games, but also real online games!"
If it was said that when Happy Entertainment was first established, Lu Chen mainly wanted to help the couple in front of him, but now his thinking about the development of Happy Entertainment has been broadened a lot.
Happy Entertainment can be completely integrated into his big IP plan, sharing the two major parts of the IP adaptation of games and anime, especially the game is a very important part of the plan.
A movie takes a billion yuan in the domestic box office, divided into three or four hundred million yuan, after deducting the cost and taxes, it will only be about one or two hundred million yuan. But a well-produced and strong online game can easily make more than one hundred million yuan a month, as long as it doesn't mess around, it is simply a hen laying golden eggs.
Of course, this industry is also extremely competitive. Lu Chen's plan is to start with a small game like Happy Farm, so that Happy Entertainment can continue to grow and move towards the highest goal.
"Happy Entertainment's current territory is too small, and we will definitely move to a new place in the future. We need to recruit more professional talents, animation design, game planning, development engineers, programmers, art designers …"
Lu Chen said with fervor and assurance, "That's why I said that the money in the company's account is not enough, and [Happy Farm] needs a process from online operation to realization of profits. We can't waste time here."
Gao He and Wang Xiaoling had nothing to say. According to Lu Chen's goal, spending tens of millions isn't a lot.
There was a huge difference between Happy Farm and The Smiling, Proud Swordsman online game, including mobile games. The latter required a lot of manpower and resources to develop.
Thinking that the two will still own 10% of the shares of Happy Entertainment in the future, it feels like a dream.
Lu Chen raised his glass and smiled, "Don't think too much about it now, come, let's drink to success!"
Tomorrow is the day that Happy Farm is officially launched.
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