On February 14th, "Painted Skin" was officially released in all major cinemas in Xiangjiang, with 37.5% screening.
The box office on the first day was 7.5 million!
With such a result, it was undoubtedly the box office champion of the day, and created the best box office result for a domestic film in Hong Kong in the past 13 months.
Such a bright first day box office also boosted the confidence of Huaguan Pictures and Star Art Entertainment. They increased the number of advertisements in major media, and the publicity campaign was vigorous.
The media who got the benefits naturally praised the film, saying that it was the first fantasy film produced by China and Hong Kong, that it surpassed Hollywood, and that it opened up a new genre of ghost films.
The actors who participated in "Painted Skin" all posted celebratory blog posts, and the male lead, Jiang Wei, proudly said on his blog that he had underestimated the box office results of "Painted Skin".
The 50 million Hong Kong box office was not the end, but the beginning!
And on another important promotional front, Hong Kong blogs and forums, there were also a large number of blog posts and posts praising "Painted Skin", most of which were comments from the so-called ordinary audience.
"The plot is wonderful, the special effects are outstanding, it's worth spending money to support it!"
"I didn't expect our Xiangjiang to make such a wonderful special effects blockbuster, I have to give it a like."
"I went with my girlfriend yesterday, and the box office I booked a few days ago was worth it!"
"I also went with my girlfriend, and she said it was very good and wanted to watch it again."
"Wonderful, really wonderful …"
There were so many praises on the blogs and forums that people felt it was their loss not to watch it. Coupled with the lucky draw launched by the official V, the momentum on the internet was no less than in reality.
But unlike newspapers and magazines where readers could only passively accept, in the infinite and free world of the internet, not everyone could be bought over or fooled. Voices of opposition appeared much faster than expected!
"I watched" Painted Skin "yesterday, I can only say that the 35 yuan was thrown into the water."
"The special effects of" Painted Skin "are really good, but the plot is terrible, and the story logic is messed up. Terrible!"
"I'm not exaggerating, I left with my girlfriend halfway through, it was not interesting."
"'Painted Skin' is really not that good, it's not as good as the media made it out to be. It's only the special effects that pass."
"I said I was very disappointed after watching it, is this the ghost and ghost film that they invested 100 to 200 million yuan in?"
"The story is so melodramatic …"
The voices of opposition first appeared on the Hong Kong forum.
The Film and Television section was one of the most active sections of the Hong Kong forum. There were hundreds of thousands of active registered members. Most of them were young people who loved movies and TV shows.
The Hong Kong Forum was undoubtedly the best place to get the audience's feedback for a newly released movie. After filtering out the fake PR and marketing accounts, the comments of the forum members were often meaningful and could truly reflect the feelings of the young audience.
Of course, in such an important area of public opinion, there was no lack of publicity from public marketing companies. However, although there were many IDs praising Painted Skin, they could not suppress the voices of opposition.
Most importantly, most of the positive comments came from the forum's smurfs or marketing accounts, while the negative comments were mainly from senior members. Anyone who had been on the forum for a few days would know which one was more trustworthy.
And these voices were quickly fed back to the blog, triggering more discussions.
Hence, on the internet, the comments on Painted Skin were polarized.
There were many good and bad comments, and the two sides could not come to an agreement, leaving the audience at a loss for what to do.
At 9: 00 on the 15th, a famous Xiangjiang film critic, Wang Dong, posted a film review on his blog.
The main character of this post was Painted Skin.
"… Excellent special effects could not cover up the extremely pale plot. The messy story made this movie a disaster, so much so that a few people in the same hall as me left early."
"The special effects of Painted Skin are not so good that people can ignore these shortcomings. Although the media has hyped this movie to be comparable to a Hollywood blockbuster, it is still not a classic blockbuster after all. It is just an imitation!"
"The director tried to adapt the original horror story into a poignant love story, mixing too many things into it. Most of the actors are young and beautiful, but their acting skills are not good!"
"When I walked into the theater with hope in my hand holding the movie ticket, what I got was disappointment …"
Xiangjiang's film critics emerged in large numbers after Xiangjiang's movies entered the golden age. At that time, they were very influential in the media. But since entering the Internet era, where everyone could become a film critic and publish articles on the internet, film critics had been declining day by day.
Most of the remaining film critics had become the mouthpieces of public relations and marketing companies. The difference between them and online pushers was getting smaller and smaller, and they were becoming more and more immoral.
But there were still film critics with a conscience, and Wang Dong was undoubtedly one of them. He was a famous writer in Xiangjiang's literary world, but he had always been paying attention to the development of Xiangjiang's movies and wrote film review articles for many newspapers and magazines.
Different from those marketing film critics who sold articles for a living, Wang Dong never took money from public relations companies when he wrote film reviews. Therefore, his film reviews were relatively more fair and just, and thus he had a high influence among many Xiangjiang audiences.
Especially many Xiangjiang people in their thirties and forties, they liked to read his film review articles.
Of course, Wang Dong's film reviews were not perfect. He was more inclined towards artistic films rather than commercial films. Therefore, he often criticized those popcorn movies that sold well at the box office.
As for the so-called "sh * t, sh * t, sh * t, sh * t, sh * t" and "laughing family happy" movies produced in Hong Kong, they were criticized by Wang Dong to be worthless. This also caused him to become a figure that was not very popular in Hong Kong's film industry.
But even if he was hated and despised by others, Wang Dong never changed his film review style. The producers of those praised movies would be complacent because of the free good reviews, but the producers of "The Painted Skin", Huaguan Pictures and Star Art Entertainment, would definitely be very unhappy.
The first to open fire was the male lead of "The Painted Skin", Jiang Wei. He directly scolded Wang Dong's film review on his blog, saying that he took someone else's money to slander "The Painted Skin". His words were very fierce.
Although Jiang Wei quickly deleted his blog post, his criticism of Wang Dong still caused an uproar on the internet, and also made "The Painted Skin" a hot topic on Hong Kong's blogs.
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