On February 15th, the box office for Painted Skin was 8.6 million, up 900,000 from the previous day.
Because on the 15th, all the major cinemas increased the number of screenings for Painted Skin, and the tickets for the next few days were basically booked out, the box office results were not affected by the negative comments online. It continued to lead the Hong Kong box office.
On February 16th, the box office was 8.35 million, down slightly from the previous day.
From the 14th to the 16th, the total box office for Painted Skin was 24.45 million. The results were extremely dazzling.
It was said that HGC and Star Art Entertainment were already preparing for a celebration.
But on the internet, the number of negative comments for Painted Skin suddenly skyrocketed. Many viewers who watched the film out of admiration began to complain on blogs and forums, saying that they were cheated or that the ticket price was not worth it.
Although HGC and Star Art Entertainment increased their marketing efforts, they still could not suppress the voices of opposition.
The plot was chaotic, the story was cliché, the actors were clumsy … except for the special effects, everything else was simply unsightly. Some people joked that watching the trailer for Painted Skin was enough, and that there was no need to spend money.
Because the trailer concentrated the best parts of the special effects.
On February 17th, the box office for Painted Skin suddenly dropped to 4.27 million, a drop of nearly 50%!
The bloody reality was like a heavy slap in the face, forcefully slapping HGC and Star Art Entertainment in the face. It made the official blogs of both sides lose their voices, and the articles that were advocating for the film became a joke.
On the 17th, the screening rate for Painted Skin reached 47.68%, the highest in a few days. But the box office dropped so fiercely, and there was only one reason.
There was a problem with the film itself!
A few days ago, with the help of Valentine's Day, coupled with the strong promotion of the film's producers, Painted Skin had an astonishing number of reserved tickets, and it seemed that the situation was indeed good.
But the audience saw with their own eyes. They might be deceived by the promotion for a while, but they would not be fooled forever, and the power of word of mouth was infinite.
Painted Skin's reputation was terrible, really terrible!
On the 17th and 18th, there were a large number of ticket refunds, so it was reasonable that the box office would fall precipitously.
After being slapped in the face, Hua Guan Film and Star Art Entertainment did not seriously reflect on the reasons behind it. The higher-ups believed that the unfavorable public opinion on the internet was the root of the problem. Therefore, not only did they not adjust their publicity strategy, but they also increased their investment in the media. Jiang Wei and a group of main actors also did their best to wave flags and shout for the film on different occasions.
Actually, they had no other way out. If the box office fell too fast and too hard, then the cinemas would first have to reduce the number of screenings, and the reduced number of screenings would in turn suppress the box office. Such a vicious cycle was an outcome that HAGUAN Films and Star Art Entertainment did not want to see.
Even if they had to throw in a lot of money, they had to rebuild the reputation of "Painted Skin". This was because it would affect the domestic screening, and that was where the box office was most important.
At this time, HGC Films and Star Art Entertainment, who were a little overwhelmed, had forgotten one thing.
"A Chinese Ghost Story" was about to be released.
At 8pm on February 18th, "A Chinese Ghost Story" held its premiere at the Triumph Theater.
Unlike "Painted Skin", which was as grand as an award ceremony at the Oriental Hollywood Theater, the premiere of "A Chinese Ghost Story" was quite low-key and simple. There was no noise of gongs and drums, and there was no ceremony for celebrities and actors to walk the red carpet. There were not even many media reporters invited.
It gave people the feeling that Lu Chen Studio and Jiayang Pictures had made a movie together, and then invited their relatives and friends to come and watch it together and give them some opinions. It was so low-key that it was a little unseemly.
However, although it was low-key, there were many entertainment reporters who rushed to the entrance of the Triumph Theater that night.
This was because the official Weibo of "A Chinese Ghost Story" had already released the news in advance. In addition to the main actors of the film, members of the Xiangjiang Film Association, and media reporters, the guests attending the premiere also included many celebrity artists in the Xiangjiang entertainment industry.
Among them was Liu Gangsheng!
Most of the entertainment media were willing to send people to take a few photos just for this superstar. What's more, the stars of "A Chinese Ghost Story", Lu Chen and Chen Fei 'er, were now well-known mainland artists in Xiangjiang.
"Autumn in My Heart", which was being broadcast on Xiangjiang Satellite TV, made Lu Chen and Chen Fei 'er's popularity in Hong Kong rise steadily. Not only was this TV series deeply loved by those housewives, but it also had a great influence among the young people in Xiangjiang. The number of fans of the two was already comparable to that of the A-list stars in Xiangjiang.
In addition, there was Nie Mingzhu, the female lead of "A Chinese Ghost Story". Because of the stills, she became popular before the movie was released. However, her background was very mysterious, so there was naturally no lack of paparazzi to investigate.
Because of this, a large number of reporters and fans had gathered in front of the Triumph Theater just after 7 o 'clock. There were also many pedestrians and tourists who did not know the truth.
Some fans held up paper cards with the words "High Price for Tickets" and looked at the passers-by with anticipation.
At the premiere of "A Chinese Ghost Story", 150 of the tickets were given out by the official V in the form of a lucky draw. These fans wanted this kind of ticket.
There were also some real fans who wanted to see their idols up close.
Such a large number of people appearing at the entrance of the theater inevitably brought about a little chaos.
Fortunately, the theater had already arranged security personnel to maintain order at the scene.
The Triumph Theater was also an old big theater. It was located in the bustling area of Causeway Bay, very close to Victoria Park. Its scale and strength were second only to the Oriental Hollywood Theater.
Whether it was a Hollywood blockbuster, a mainland film, or a local Hong Kong film, if the premiere was in Xiangjiang, then the premiere would not be held at the Oriental Hollywood Theater, but at the Triumph Theater.
Lu Chen and the main cast of "A Chinese Ghost Story" were the first to arrive at the theater. After getting out of the car, he and Chen Fei 'er were immediately surrounded by reporters.
The flashes were all over the place, and the clicking of shutters was endless, mixed with the shouts of fans.
As there was no red carpet ceremony, Lu Chen quickly pulled Chen Fei 'er through the safety passage formed by the security personnel and entered the theater. He did not accept any interviews from the reporters.
The other crew members followed closely.
Director Wan Xiaoquan was a little speechless. "Why are there so many people!"
Chen Wenqiang, who was walking with him, smiled and said, "This is a good thing. It means that we are getting a lot of attention …"
"Liu Gangsheng!"
Before he could finish speaking, a tsunami of shouts came from outside the theater behind him.
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