There were a total of 20 stills of "A Chinese Ghost Story" released on the official blog, mainly focusing on four important characters: Ning Caichen, Nie Xiaoqian, Yan Chixia, and Granny Tree.
After decades of development, Hong Kong's film industry was now extremely mature. Putting aside the factor of real scenes, the same movie that might take half a year to shoot in the mainland could be completed in two or three months in Hong Kong.
Because of all aspects related to the entire film industry, Hong Kong had all the supporting companies and organizations. It was much simpler and more convenient for a crew to pull together people from scratch than in the mainland. There were plenty of professionals from the pre-shooting to post-production.
The key was to be willing to spend money.
The principle of "you get what you pay for" was vividly reflected in the stills of "A Chinese Ghost Story". Ning Caichen, Nie Xiaoqian, and Yan Chixia were three characters. One was a scholar, one was a ghost, and one was a Taoist. The costume design was unique, but it was not luxurious and exquisite. It was perfect in line with the character's identity.
Only Granny Tree was different. As the biggest villain in the movie, Lu Chen's remake of this character was far better than the original in the dream world!
Just the clothes that Chen Fei 'er wore when she appeared were hired to work overtime by professional stylists, costume designers, and prop designers. The whole set of clothes cost 70,000 to 80,000 yuan.
The stills taken from this were, of course, first-class!
"Wow, my Fei's style is so bewitching. I like it!"
"It's amazing!"
"This once again proves my Fei's strength. She looks like whatever she acts. How many can she do?"
"The real Queen is unparalleled. If she's a villain, then so be it. I'll still be a fan."
"Don't say anything else. I'll download it as my wallpaper first."
"Who can tell me when this movie will be released in the mainland? I'll definitely go to the cinema to support it! "
"Support + 1. It's worth buying a ticket just for these stills."
"I'm looking forward to it …"
There were a total of three stills photos of Chen Fei 'er. The most amazing one was undoubtedly her debut photo in the film. That kind of arrogant boss temperament, coupled with graceful and gorgeous clothes and accessories, with a fierce aura in the mature beauty, made countless fans on the blog exclaim in amazement, and have named her "Queen".
According to the statistics on Waves's blog, after the two official blogs released the stills of "A Chinese Ghost Story", the total number of downloads of the 20 stills exceeded 5 million in just 12 hours. Among them, the three stills of Chen Fei 'er accounted for more than 70%, and the most outstanding stills accounted for more than 40%!
This showed that Chen Fei 'er was currently very popular in the domestic entertainment circle. The charm of the stills itself was also indispensable. Otherwise, photos of Chen Fei' er would not have such a high number of downloads.
The situation was similar in Hong Kong blogs, and the netizens and fans in Hong Kong were also very surprised.
However, compared to the one-sided support of the mainland fans for Chen Fei 'er, and even the male lead Lu Chen was indifferent to her, the netizens in Hong Kong saw other highlights from these stills.
The highlight in their eyes was Nie Mingzhu, who played Nie Xiaoqian in "A Chinese Ghost Story".
As the female lead, Nie Mingzhu's stills were no less than those of Chen Fei 'er. She also had three stills.
However, compared to Chen Fei 'er's gorgeous and domineering aura, Nie Mingzhu's elements were undoubtedly much lighter. In the three stills, two were white and one was red. Her eyebrows were lightly swept and her long skirt was fluttering. She looked delicate and melancholy like a lotus.
However, it was precisely this classical temperament that deeply touched many netizens in Hong Kong.
"Nie Xiaoqian is so beautiful!"
"I like the one where her white skirt is flying. It's like a dream. It doesn't seem real."
"I've never seen such a beautiful female ghost!"
"She's exactly the same as my dream lover."
"It's over. I found out that I've fallen in love with her. What should I do?"
"Nie Mingzhu is a beauty in our Hong Kong? How come I've never seen her works and photos before? "
"She's so beautiful!"
Nie Mingzhu was Zhou Yi's cousin and the female lead personally recommended by the boss of Jiayang Pictures. Her identity was quite mysterious. She had not been in the entertainment industry before. "A Chinese Ghost Story" could be said to be her debut.
Nie Mingzhu's appearance was needless to say. When Lu Chen saw her for the first time, he was also stunned. This girl with a beautiful temperament was also recognized by director Wan Xiaoquan.
In terms of appearance, Chen Fei 'er and her each had their own merits. Chen Fei' er was more mature and sexy. However, in terms of temperament and aesthetics, Nie Mingzhu was undoubtedly more suitable to play the role of Nie Xiaoqian.
Because she had both the gentleness and elegance of a Jiangnan beauty and the purity and elegance of an ancient lady. The effect of wearing a custom-made ancient white dress made her look like a real Nie Xiaoqian!
Although Hong Kong had many beauties, such a pure and moving Xiangjiang beauty with a classical temperament was also very rare. It was very normal for Xiangjiang netizens to be praised on Hong Kong blogs.
Many netizens liked it very much. Not only did they download it and save it on their computers, they also forwarded it to their personal blogs and forums.
As a result, Nie Mingzhu's first work had not yet been released, but she had already become famous among the majority of netizens. The number of fans on her personal blog suddenly increased by dozens of times!
Truly brilliant publicity did not rely on shouting and selling like a Dali pill, but on a silent and subtle influence. The publicity for "A Chinese Ghost Story" started from the stills. It did not boast about itself, but with the charm of a few outstanding photos, it brought about an effect that might require tens or even millions of advertising investment to achieve.
On Waves Blog and Hong Kong Blog, more and more netizens were looking forward to the early release of "A Chinese Ghost Story". They all left comments on the official V to express their eagerness.
This was undoubtedly an excellent sign. Lu Chen Studio struck while the iron was hot and released the first version of the trailer for "A Chinese Ghost Story" on February 8th. At the same time, it was broadcast on television, the Internet, and street media!
This three-minute trailer was rushed out during the Chinese New Year, but the quality was not bad at all. The content included the appearance of the four important characters, the poignant love clips of the male and female protagonists, and the exciting footage of the battle between the bosses.
The hot release of the trailer immediately increased the anticipation of the fans who followed "A Chinese Ghost Story". At the same time, it also pushed the publicity of the movie to a climax!
However, Lu Chen's opponents would not bow down because of this. On the contrary, in order to suppress the publicity of "A Chinese Ghost Story", they further increased their offensive and used various means to hype it up.
The movie's publicity battle before Valentine's Day had reached the critical moment of life and death!
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