February 1st, the fifth day of the first lunar month.
That night, a photo taken at the Hong Kong International Airport appeared on the online entertainment section of the "Hong Kong Express", and then was reprinted by many media.
The main characters of this photo were Lu Chen and Chen Fei 'er, holding hands as they walked through the passenger passage.
Chen Fei 'er was one of the few mainland singers who were familiar with the people of Hong Kong. Of course, her popularity could not be compared with the big stars in the Hong Kong entertainment circle, but with the three awards of the Global Chinese Original Songs Chart, she had become a household name in Hong Kong.
The award ceremony of the Global Chinese Original Songs Chart was broadcast live by Hong Kong TV. Because Liu Gangsheng and many other Hong Kong superstars participated, the audience rating at that time was as high as 38.75%, and also let more people in Hong Kong know the queen of the mainland pop music industry.
At the same time, Lu Chen also benefited.
Not only that, on January 29th, which was the second day of the first lunar month, Hong Kong TV broadcast "Autumn in My Heart" starring Lu Chen and Chen Fei 'er at the prime time of eight o' clock in the evening, which caused a round of ratings frenzy.
"Autumn in My Heart" was filmed a year ago, and it was broadcast in the mainland and South Korea respectively, and achieved amazing ratings. Later, it was introduced by Taiwan and many Southeast Asian countries, and the response was fierce.
At that time, many cable TV stations in Hong Kong wanted to buy the broadcasting rights of this TV series, but Lu Chen Studio refused all of them based on the consideration of ratings.
The broadcasting rights of this TV series in Hong Kong could only be sold to Hong Kong TV or ATV.
Both Hong Kong TV and ATV expressed interest, but there were differences on the specific terms, so they dragged it until the end of last year to negotiate a contract with Hong Kong TV.
After Hong Kong TV got the rights, they re-dubbed it, so the Cantonese version of "Autumn in My Heart" was not officially broadcast until this year.
In fact, this TV series, which was regarded as a classic, was already available for download on the Internet in high-definition pirated sources. Many young people in Hong Kong had already seen it, but this did not affect its charm. Once it was broadcast, it caused a lot of sensation.
In the past, most of the TV dramas that were introduced into Xiangjiang were historical dramas and masterpieces. There were very few modern urban dramas, and the few that were introduced into Xiangjiang also had low ratings.
However, "Autumn in My Heart" was definitely an unusual existence. After the first four episodes were broadcasted, its highest ratings had jumped to the first place, reaching 28.69%, which shook the film and television circle of Hong Kong.
As the male and female leads of this TV series, Lu Chen and Chen Fei 'er, who came to Hong Kong again, naturally had their value doubled and became the darling of the media.
The most direct impact of this was that Lu Chen and Chen Fei 'er's number of fans on Hong Kong blogs had doubled in just a few days. Many people in the entertainment industry were jealous of them.
Therefore, when the photos of Lu Chen and Chen Fei'er at the airport were exposed, the number of reporters squatting at the entrance of Rongjin Building suddenly increased, and the resourceful paparazzi even tracked the two to their love nest in Repulse Bay.
As for various invitations for interviews and programs, they flew to Lu Chen Studio like snowflakes.
Unfortunately, most of the media were turned away. Chen Fei'er only stayed in Xiangjiang for three days before returning to the capital, and Lu Chen was busy with the post-production of "A Chinese Ghost Story", so he temporarily declined all the invitations.
However, this did not mean that he was cut off from the media.
On the contrary, the promotional campaign of "A Chinese Ghost Story" had just begun.
The investment budget of "A Chinese Ghost Story" was 30 million yuan, and the production and post-production special effects each accounted for half, but it did not include the cost of publicity. In order to make the movie a hit, Lu Chen Studio gave a publicity budget of 20 million yuan, which was used in Xiangjiang and the mainland.
The mainland film market was the focus of "A Chinese Ghost Story". However, if they could not get a place in Xiangjiang's new film support policy, the former would be in vain. Therefore, the local publicity in Xiangjiang could not be ignored at all.
The broadcast of "Autumn in My Heart" could be said to be at the right time. Its popularity helped Lu Chen save at least a few million yuan in publicity fees. As the first movie that Lu Chen, Chen Fei'er, and the actors in Xiangjiang worked together, it undoubtedly attracted the attention of many people, especially the young people in Xiangjiang.
However, Lu Chen would not be careless because of this, because the "Painted Skin" co-produced by Huaguan Pictures and Star Art Entertainment had begun large-scale pre-promotion before the New Year.
Moreover, "Painted Skin" was scheduled to premiere on February 14, which was Valentine's Day!
Therefore, in various senses, "Painted Skin" was the strongest opponent that "A Chinese Ghost Story" faced, and the biggest stumbling block on the latter's road to the box office.
The weight of this stumbling block was not ordinary!
"" Painted Skin "claimed to have invested 150 million yuan, but in fact, it should be about 100 million …"
It was already very late at night, but the lights in the office of Lu Chen's Xiangjiang Film Studio were still on. Wisps of smoke were enshrouding the light bulbs, but then they were blown away by the heat and dispersed into the air.
An internal meeting of the studio was being held. Lu Chen, Chen Wenqiang, Wan Xiaoquan, and Li Zhen were all present.
Li Zhen was the assistant and was in charge of taking minutes of the meeting. Meanwhile, Lu Chen and the other two were discussing the publicity and screening plan of "A Chinese Ghost Story", as well as the many problems they were facing.
Chen Wenqiang took a deep puff of his cigarette and said in a deep voice, "I heard that Huaguan and Star Art are preparing to invest more than 10 million yuan in publicity in Hong Kong, at least three times more than us!"
Chen Wenqiang was not a heavy smoker. He had quit smoking a few years ago, but recently he had started smoking again.
Because he was under a lot of pressure.
Although he had not joined Lu Chen Studio for a long time, Chen Wenqiang had already regarded himself as a real member of the studio and was working hard for the studio.
As for the studio's first project, Chen Wenqiang attached more importance to "A Chinese Ghost Story" than Lu Chen. Not only was it related to his job and reputation, but it was also because his beloved daughter was playing a role in it.
He wanted "A Chinese Ghost Story" to succeed more than anyone else.
However, the reality was very serious. "A Chinese Ghost Story" was also scheduled to be released on Valentine's Day, February 14. The two movies were competing for support at the same time, and they were works of the same genre.
They were simply natural enemies!
However, in terms of volume, "A Chinese Ghost Story" was no match for "Painted Skin" at all. "Painted Skin"'s investors and producers were all well-known companies in the industry. It was no problem for them to crush a small studio.
Its investment scale was also several times that of "A Chinese Ghost Story", and its publicity was even more aggressive.
"Investing more than 10 million yuan in publicity in Hong Kong?"
Wan Xiaoquan was surprised. "Can they earn it back?"
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