On the 8th, 9th, and 10th of April, KGS continued to broadcast the eighth, ninth, and tenth episodes of Autumn in My Heart.
Since both KGS and SPG had invested sufficient resources in marketing, coupled with the reputation they had built up in the early stages, the total of twenty episodes of Autumn in My Heart successfully broke the 20% mark and reached 22.31%.
This caused quite a commotion in Korea!
Firstly, among all the Chinese dramas imported by the three major Korean TV stations, "Autumn in My Heart" had jumped to third place in the viewership ratings, second only to "Romance of the Three Kingdoms" and "Dream of the Red Chamber", both of which were produced in the 1990s.
Among similar dramas, Autumn in My Heart had undoubtedly set a record for Chinese dramas in Korea, and most importantly, it had the potential to continue improving.
SPG could be said to have unintentionally planted a willow tree, and according to the contract it signed with KGS, it would not be a problem to recoup the cost, and profits would not be a problem as well. Coupled with the agency agreement with Lu Chen Studio, they had made a huge profit!
This Korean entertainment company had been in China for many years, and their representative, Park Jung-ho, was half Chinese, so he understood the psychology of the Chinese people. Under his instructions, SPG's official account on Waves not only broadcast the ratings of Autumn in My Heart on time, but also forwarded the good reviews from the Korean media and audience.
Many Korean media outlets were in disbelief over the popularity of Autumn in My Heart. In Korea, influential newspapers and magazines such as Chosun Sinbo, Hanseong Daily, Hanwen Weekly, and other influential newspapers and magazines all published articles to explore the reasons for the popularity of this drama.
Some tabloids even exclaimed that "Hua Liu's counterattack". Although this statement was too exaggerated, and was basically a sensationalist headline, it also reflected the influence of Autumn in My Heart.
Unlike China, the proportion of Korean television viewers was very high, and dramas and variety shows were the most popular, so the ratings of strong dramas could easily reach tens of percent.
As for the reason why the Korean audience liked "Autumn in My Blood", there were basically two main reasons. The first reason was that they liked the plot of "Autumn in My Blood". The strange combination of fate, heartbreaking emotional entanglements, and the foreign setting attracted a group of housewives.
Lu Chen had purposely turned the names of the characters in the story into Korean, which also increased the audience's affinity to a certain extent.
The second group was the young audience. Lu Chen's tall and handsome looks, Chen Fei 'er's pure and beautiful looks, and the wonderful performances of the supporting actors and actresses made them suddenly realize that there were also outstanding and charming idols in the entertainment industry of the Ling Nation.
It must be pointed out here that Chen Fei'er, who had participated in many Sino-Korean music concerts, had a bit of fame in Korea. With the help of "Autumn in My Heart", her popularity skyrocketed more than tenfold!
As for Lu Chen, needless to say, his Korean fan support group had already appeared on Korean social media. Although it was unofficial, the number of members had reached tens of thousands, and most of them were girls.
Interestingly, on the 10th, "Your Eyes", the theme song of "Autumn in My Heart" performed by Lu Chen and Chen Fei'er, entered the K-pop chart as a Chinese song, ranking at number 27!
The K-pop chart was the most authoritative music chart in Korea. There were only a total of 30 positions. As the Korean entertainment industry was extremely developed, and the songs on the chart were not limited to Korean or foreign languages, the competition for this chart was very fierce. It was already very commendable that "Your Eyes" was able to enter the chart.
All kinds of records and honors caused "Autumn in My Heart" to set off a small storm in Korea. KGS even used this drama to compete head-on with MBC's popular drama "The Power of the Queen" to compete for advertising resources.
This was unimaginable in the past. It was completely achieved by "Autumn in My Heart" with its own strength!
And these records and honors were all told by SPG to the domestic fans of "Autumn in My Heart" through the Waves blog.
The vast number of fans of "Autumn in My Heart" were naturally excited again, feeling that it was too glorious.
SPG used this opportunity to reap a huge wave of favorability points. The number of fans on the blog actually increased by more than ten times!
Many fans of "Autumn in My Heart", as well as fans of Lu Chen and Chen Fei'er, went to the verified account "Entertainment Side View" blog to leave a message.
"Waiting for the blogger to run naked!"
"Blogger, show some of your qualities and run naked on the streets!"
"The viewership rating is 22.31%. When is the blogger going to run naked? Didn't you say that everyone would go and watch? "
"I think the blogger's face is already swollen from the slap. He should be too embarrassed to face anyone. Everyone, disperse."
"Hur hur, you have nothing to say now, right?"
This verified account had previously said that if "Autumn in My Heart" broke 10% in Korea's viewership ratings, he would run naked on the streets. Now that it was only halfway through the broadcast, it was already a foregone conclusion that it would break 10%. His face had already been slapped until it could not be any more swollen.
This showed one thing. As a public figure, it was very important to be careful with your words and actions. You should not speak too confidently, otherwise, you might not be able to step down from the stage.
Of course, those who managed to become an Internet celebrity on the blog were usually thick-skinned. After a few days of silence, "Entertainment Perspective" posted a new blog post, saying that he would keep his promise after "Autumn in My Heart" ended its broadcast in South Korea.
What made people spurt rice was that just as "Entertainment Side View" said that he would keep his promise, police officer V "Safe Capital" replied to him, "Exposing private parts of the body in public, including running naked, is a violation of public security regulations. He will be detained for three days as punishment!"
This matter immediately became a big joke on the Waves blog.
The domestic media also took the opportunity to join in the fun. Many mainstream media reported the news of "Autumn in My Heart" being a hit in Korea, praising this TV series for winning glory for Chinese dramas.
Indeed, the domestic film and television market was unprecedentedly prosperous, but excellent original works were rare, especially those that could be successfully broadcast on foreign television stations. That was even rarer.
If they did not praise such a thing, what else could they praise?
Compared to the clamor on the Internet and the media adding fuel to the fire, the response in the domestic film and television industry was completely different. Although there were some voices of jealousy, most of them were researching and discussing why "Autumn in My Heart" could achieve such great success.
In terms of investment, the investment for "Autumn in My Heart" was no more than 10 million.
In terms of the star lineup, there were no other big shots other than Chen Fei 'er, and all the supporting roles were originally unknown newcomers.
In terms of production, the producer Qiande Brothers Pictures was a junior in the industry.
In terms of story, "Autumn in My Heart" was a tragedy!
However, this low-budget TV series completely crushed those huge productions with hundreds of millions of investment and stars.
Many film and television companies were ready to make a move. The success of "Autumn in My Heart" allowed them to see a shining golden path, and that was to follow the trend and imitate!
The trend of imitating in the domestic film and television series had a long history, and it was seen as a shortcut to make money. When a movie or TV series became popular, there would inevitably be a large number of imitators competing for the market.
"Autumn in My Heart" was so successful that it would be strange if there was no imitator, especially when Lu Chen had publicly announced that there would be no sequel to this TV series. It was as if people saw a large piece of fat being thrown to the ground.
As a result, many screenwriters and authors in the Beijing circle received orders. The requirements of the investors were all to write a new script according to the model of "Autumn in My Heart". The timing was getting better, and the plot was more similar, the better!
Not only that, several film and television companies had already announced the start of new projects, and if one looked carefully at their publicity announcements, one could see the shadow of "Autumn in My Heart".
But for the tens of thousands of Chen and Fei 'er fans, they did not care about those pirated TV series. What they cared about was when would Lu Chen's new TV series be released?
After the premiere of "Autumn in My Heart", Lu Chen had said that he would release a new TV series this year. The new TV series had nothing to do with "Autumn in My Heart", and it was not the sequel of the latter.
This made the fans extremely look forward to it, but two months had passed, and Lu Chen Studio had not released any relevant information. No film and television company had announced that they would cooperate with Lu Chen.
The patience of the fans was always limited, especially when the good news of "Autumn in My Heart" in South Korea came, they wanted Lu Chen to give a clear answer — How long do we have to wait?
Countless fans ran to Lu Chen and Chen Fei 'er's blogs to leave messages.
This resentment was so strong that even Lu Chen felt great pressure and had to speak out.
In fact, it was not that Lu Chen was deliberately hanging everyone's appetite, but during this period of time, he had been busy with the top priority of this year, that was, Chen Fei 'er's new album.
It was not new for Chen Fei 'er to release a new album. She has released more than ten albums, but this album was very unusual. It was her transformational work.
For a long time, Chen Fei 'er has been dubbed the "Queen of Sweet Song". This title was both an honor and a burden, especially at her age, coupled with the changes in the market, transformation was imperative.
And whether the transformation could be successful or not was related to Chen Fei 'er's music career, so of course she attached great importance to it.
Under such circumstances, how could Lu Chen, who was in charge of half of the new album, stay out of it? As one of the producers of the album, he was duty-bound to stay in Flying Stone Records.
It was also because of his great importance that Chen Fei 'er's requirements for the new album reached a demanding level. In order to complete the album, she pushed off a lot of announcements and endorsement activities, and repeatedly polished the work in the recording studio, especially the arrangement, which was even more elaborate. Big delay in the completion time.
So when the album was finally recorded, it was already mid-April.
Fortunately, Lu Chen also squeezed out time to write all the new scripts during this period.
He had an explanation for his fans.
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