SPG's negotiations had come to an end. When it came to the signing of the contract, Lu Chen had to appear personally.
Moreover, Chen Fei 'er had work to complete, so their sweet time was destined to be short lived.
The official signing of the contract was in the afternoon.
Initially, Lu Xi had been arguing with SPG, sticking to her own bottom line. There was still a huge difference between the two parties. Now that the situation had taken a turn for the worse, of course, there was a reason.
It was because KG Entertainment had contacted Lu Chen Studio.
KG and SPG were both famous entertainment agencies in South Korea. They were on par with each other and had a large number of celebrities under them. They also had offices in Beijing.
Due to their similar status and business, the competition between the two parties had always been fierce. KG's sudden involvement in the introduction of "Autumn in My Heart" inevitably aroused SPG's vigilance.
Perhaps SPG did not place much importance on this TV series at first, but the situation was completely different now. No matter what, Pu Zheng-Hao would not be willing to let KG steal the peaches.
This was equivalent to a slap in the face!
Therefore, Pu Zheng-Hao's attitude quickly softened, and he no longer insisted on investing in Lu Chen's new TV series.
This was the biggest difference between the two parties.
South Koreans were the same as Japanese, they had a very typical island mentality. They were very good at small details and liked to calculate, but they lacked the big picture and strategic thinking.
SPG did not think that the TV series "Autumn in My Heart" would bring them much benefits after it was introduced into South Korea. They wanted to use this as a springboard to get a foot in the increasingly popular domestic film and television market.
Lu Chen Studio, which did not have a strong background, was undoubtedly a very good partner to work with.
But SPG was too greedy.
Back when they were filming "Autumn in My Heart", Lu Chen was still a nobody in the film and television industry. He wanted to find a partner to work with and had to use Chen Fei 'er's popularity to promote and promote.
Now, he did not even need to deliberately spread the word that a lot of people were waving money at him to work with.
Because "Autumn in My Heart" had created a miracle in the ratings, the possibility of Lu Chen's new TV series losing money was too low.
Who wouldn't want to get involved in an investment that was almost 100% profitable?
But for Lu Chen Studio, this part of the benefits would never be easily released. Even if it was shared with others, the premise was to ensure that they could win more benefits.
The Koreans' way of thinking was laughable.
Now that Cheng Yaojin appeared out of nowhere, Pu Zhenghao finally realized that his bargaining chips were too few, so he decisively changed the terms of cooperation and quickly restarted the negotiation with Lu Xi.
Initially, from the studio's perspective, waiting for SPG and KG to fight was the best choice.
However, it was naive to expect two large Korean entertainment agencies to cut their own flesh and bleed to the point of bloodshed in the country — they weren't that stupid!
Therefore, after weighing the pros and cons and seeing SPG's true sincerity, Lu Xi did not use any delaying tactics and finalized the final agreement with Pu Zhenghao.
It wouldn't be good for Lu Chen Studio if this matter dragged on for too long, because the studio's next step was to develop a new drama. The promotion of "Blue" in Korea was mainly to increase its reputation and status.
One billion won was only 5.6 million RMB when converted to RMB.
In addition, SPG agreed to import Lu Chen's new drama into Korea at the same time. In return, Chinese artists under SPG would star in the new drama.
This kind of cooperation was beneficial to both parties. Lu Chen Studio would be able to enter the Korean market as it wished, and SPG would be able to do something in the domestic film industry. Once the signed artists became popular because of their new drama, the benefits would be huge.
At 2pm, at SPG's Beijing office, Lu Chen and Pu Zhenghao signed the official contract.
SPG was very influential. They actually invited a cultural counselor from the Korean embassy in China to attend the ceremony. In addition, there were many Beijing media reporters present, making the signing ceremony simple and grand.
After the signing ceremony, Lu Chen accepted an interview from the media and answered some related questions.
That afternoon, Lu Chen Studio's official account released the news.
"Autumn in My Heart" was confirmed to be introduced into South Korea, and the copyright transaction price was as high as 1 billion won!
There were also many pictures in the blog post, including photos of Lu Chen and Pu Zhenghao shaking hands with the Korean cultural counselor, as well as the scene of him being interviewed by the media.
As soon as this news was released, it immediately caused a lot of sensation inside and outside the circle.
At present, "Autumn in My Heart" has been removed from QQ Video, but the replay on Beijing Television and Zhedong Satellite TV is still very popular. When the comprehensive ratings are not less than 2.5%, it shows a strong attraction.
Online broadcasts and two TV broadcasts have cultivated a large number of blue fans. The number of members following the official Tieba of "Autumn in My Heart" has exceeded one million, and related discussion topics have always been in full swing.
So now when fans know that "Blue" will be broadcast in South Korea, it is a surprise and they all feel proud!
For a long time, it has been Japanese and Korean TV series and variety shows that have been introduced into China in large numbers, especially Korean TV series, which has always been one of the representatives of the Korean wave, forming a great impact on domestic TV series, especially idol dramas.
Although the current situation has improved, and domestic TV audiences are gradually tired of idol dramas, the ratings of imported Korean TV series are quite good.
In contrast, there are only a handful of Chinese dramas that have returned to Japan and South Korea, mainly historical dramas and adaptation of famous works. It is rare for an urban romance drama like "Autumn in My Heart" to break into the South Korean market.
And even if it does break in with great difficulty, the ratings are terrible, and it is nothing more than a hype topic.
The success of "Autumn in My Heart" has undoubtedly brightened people's eyes!
The price of 1 billion won is not very high, but it has also created a new record for the export of the same type of drama. Moreover, blue fans are also full of confidence that "Blue" will definitely be successful in South Korea.
But not everyone is a blue fan, and not everyone believes that "Blue" will definitely be successful. Some people in the Waves blog questioned that this is the mutual hype between Lu Chen Studio and SPG, and the transaction amount is seriously watered down.
Some people are not optimistic about the trip of "Blue" to South Korea, thinking that it will fail like other Chinese dramas.
Among these doubters, there are many big verified accounts and small verified accounts.
Ever since Lu Chen and Chen Fei 'er's relationship was made public, there have been many strange voices on the internet. Perhaps it is because Lu Chen has been too popular recently, and there are always people who can't stand it.
The appearance of "Autumn in My Heart" in the Korean TV market was undoubtedly a good opportunity for these people to attack.
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