Before "Autumn in My Heart", there was a domestic TV series that was imported to Korea called "Lover's Lies". It was a typical youth idol TV series. The main actors were new mainland artists trained by Korean entertainment companies. The producers and producers were all big shots in the domestic industry.
At that time, Lover's Lies had an average rating of 1.85% in the domestic market. It was considered a popular drama. The male and female leads became famous overnight. When it was imported to Korea, it was hyped up and was called a counterattack against the Korean Wave.
At that time, the producers were full of ambition. They even shouted the slogan of revitalizing the domestic TV series and returning to Japan and Korea. It made the fans' blood boil and they were looking forward to the performance of this idol drama in Korea.
In the end, Lover's Lies had a mediocre response after it was broadcasted on Korea's Cultural Broadcasting Station, which was also known as MBC. The ratings were less than 2% and it was quickly moved to non-primetime. It did not even cause a ripple.
MBC was the second largest TV station in Korea. Different from domestic standards, ratings of less than 2% were considered a serious flop. There was no need to save it. It was directly sent to the crematorium.
When the news reached China, the producers of Lover's Lies quietly stopped hyping it. The online water army disappeared instantly and became a joke in the industry!
With Lover's Lies as an example, it was normal that Autumn in My Heart was not looked upon favorably.
On Waves Blog, there was a verified account with the ID "Entertainment Face View." He sneered in his blog post, "Nowadays, celebrities are generally very arrogant. When they are singers and shoot TV shows, they can't wait to go abroad to gild their reputation. They hire a bunch of water armies and boast loudly. In the end, they get slapped in the face. Why bother? Isn't it better to keep a low profile and be humble? "
"Entertainment Face View" had more than 10 million fans on Waves Blog. He specialized in commenting on gossip news and celebrities in the entertainment industry. He was known for his sharp writing and vicious tongue. He had many fans.
There were many celebrities who had been attacked by this verified account. Moreover, he was very particular in choosing his targets. Basically, he would destroy whoever was popular and ignore those who were outdated or not famous. It catered to the psychology of a portion of people.
And recently, on the blog, the most popular young artist is none other than Lu Chen.
It was just that Lu Chen's image had always been good, and it was not easy to find fault with him. This time, the news released by Lu Chen Studio could be regarded as a target for some people.
Many people agreed with the idea of "looking at all aspects of entertainment," but it was also countered by Lu Chen's fans.
"I'm so sour that my teeth are about to fall off. Isn't it a good thing that 'Autumn in My Heart' was imported into Korea? Sour! "
"It hasn't even been broadcast yet, and you already know that you're going to be slapped in the face? Are you a fortune teller? "
"Say that Lu Chen is full of himself? Who do you think you are? "
"Hehe, I, Chen, am not low-profile and humble enough? Why couldn't he say such a good thing? I knew someone would be jealous! "
"Have you read Autumn in My Heart? If you haven't seen it, please shut up! "
"Scram, scram …"
Lu Chen had only debuted for less than a year, but he had already cultivated a group of loyal fans, especially Lu Jiajun, who was the core of the fan club. Although the founder, Li Mubai, was basically in a retired state, but relying on the official support, it had become more and more regular, and its fighting power was not what it used to be.
Not long after the blog post of "looking at all aspects of entertainment" was published, his comment section was flooded.
However, a blogger like him was never afraid of quarreling. He immediately replied to Lu Chen's fans, "Lu Xun said that insulting and threatening is not a battle. I am deeply disappointed with the quality of Lu Chen's fans, and I also hope that Mr. Lu Chen can control his fans."
At the same time, he also Lu Chen FMX, and put on a fighting stance.
There were all kinds of people on the blog. The quality of Lu Chen's fans was not bad, but it was inevitable that some people would curse and say some dirty words in the comments, and some of them were deliberately fanning the flames with bad intentions.
"Looking at all aspects of entertainment" deliberately picked out these comments and Lu Chen, its intentions could be imagined!
His supporters took the opportunity to join the battle and launched a fierce battle with Lu Chen's fans on the blog.
Therefore, the war provoked on the Waves blog inevitably spread to Lu Chen.
For a long time, Lu Chen did not like to argue with others on the blog. His personal blog was often managed by Lu Xi, and the blog posts basically did not involve the right and wrong of the circle.
As a well-known artist, even if he won, he would be stained with shame. It was not worth it at all.
However, this time it involved his fans, and the other party showed such blatant malice. In addition, the direction of the wind was obviously not in the right direction. Lu Chen felt that he had to stand up and speak, otherwise, he would disappoint countless fans.
Everyone was supporting him. If he did not say a word, wouldn't he be laughed at?
Of course, Lu Chen would not step into the trap set by "Looking at all aspects of entertainment". He directly ignored this guy and sent a new blog post to all his fans.
In this blog post titled "Touched Forever, Thank You!" In the blog post, Lu Chen wrote, "On behalf of myself and Lu Chen Studio, I would like to thank all my fans who have supported me. You are the cutest and most amiable people in the world. Without your love, I would not be able to achieve what I have today!"
"In order to express my gratitude, I would like to announce a very important decision here. As long as the average ratings of" Autumn in My Heart "in South Korea reach 10%, then 1,000 fans will be selected from the support group and each fan will be given a three-day, two-night Korean happy package. If it exceeds 10%, it will be calculated according to the actual ratings. If it is 11%, it will be 1,100. There will be no upper limit!"
"Some people will definitely say that 10% is so high, and that you, Lu Chen, are completely empty words. There is no way you can fulfill it."
"But I firmly believe that" Autumn in My Heart "is an outstanding TV series. If it can win in China, it will also be successful in South Korea. Anything less than 10% is not within the scope of consideration. Please wait and see!"
Once this long blog post was published, it immediately caused a huge sensation among the fans and the industry!
10% was not considered very high for the average ratings of Korean TVB TV series. It was considered to be below average. The popular TV series of the three major TVB TV stations were generally between 20-30%, and it was not uncommon for the so-called national TV series to have 40% and above.
But for a foreign TV series, and one that was imported from China, 10% was a very high target.
"Autumn in My Heart" was an urban romance TV series!
LuChen's blog post was tantamount to forcing himself into a corner. If the ratings of "Autumn in My Heart" didn't reach 10%, then his declaration would become a joke, and his face would be completely lost!
While the fans were surprised, they were also stimulated by Lu Chen's ambition to make their blood boil. (TN:
There was also the exciting lucky draw!
South Korea had always been a hot destination for overseas travel. A three-day, two-night Korean happy package cost around 5,000 yuan. Even if it was a large group purchase, it would cost at least 3,500 yuan.
According to Lu Chen's decision, if the average ratings of "Autumn in My Heart" reached 10%, it would mean that he would have to fork out three to four million yuan to give back to the fans. It was definitely a huge sum.
How many celebrities had treated their fans so generously?
"My Chen is mighty!"
"Target 10%, oh yeah!"
"Haha, I'm so looking forward to it. Let's quickly broadcast" Autumn in My Heart "in South Korea!"
"Ahhh, I really want to go to South Korea to play!"
"Although I've been to South Korea twice, if I can get the lucky draw, I'm willing to go ten more times!"
"There's no need to say anything else. Big Lu Chen, we will always support you!"
"Always support + 1!"
"Support …"
This time, no one cared about that big verified account's "entertainment aspect" anymore. The passionate fans flooded the comments section of Lu Chen's blog with all kinds of support and requests for him to get the lucky draw.
What was interesting was that the number of fans of Lu Chen's Waves blog support group, Lu Jiajun's group V, had increased by more than a million in just a few hours!
Through this incident, Lu Chen not only lightly resolved the malicious provocation of "entertainment aspect", but also very well united the hearts of the fans, greatly enhanced the loyalty of the fans, and made himself a hot topic in the blog once again. (TN: Entertainment aspect, entertainment aspect, entertainment aspect, etc.)
It was undoubtedly an outstanding online marketing!
If Lu Chen was the main character, then "entertainment aspect" had become the antagonist. He was probably angry because of this. Very quickly, he said on his blog, "If the ratings of" Autumn in My Heart "exceed 10% in South Korea, I'll run naked on the streets!"
"entertainment aspect" obviously wanted to continue hyping up, but unfortunately, the netizens were all experienced and knowledgeable. Everyone was used to seeing all kinds of people eating their keyboards and eating sh * t on the forums. Who would care if he ran naked or not?
Therefore, other than a small number of fans who went to ridicule him, not many people added to his popularity.
But the most interesting thing was yet to come. That night, Chen Fei 'er posted on her Waves blog, saying that if the average ratings of "Autumn in My Heart" reached 10% in South Korea, then she would pay out of her own pocket to upgrade the three-day, two-night happy tour package that Lu Chen had promised her fans to a three-day, two-night sweet tour for two people!
The happy tour was a single-player tour, and the group purchase price was at least 3,500, while the two-player tour was at least 5,000 +.
Although the value did not double, the meaning was completely different.
Of course, as a prerequisite, Lu Chen has to include her fans in the lucky draw crowd.
Chen Fei 'er's joining pushed the atmosphere of the blog war to a climax. Lu Chen and her fans were just like having a festival, talking and looking forward to it in blogs, post bars and forums. (TN: Lu Chen and her fans are in full swing.
In such an atmosphere, the group of people led by "entertainment aspect" were completely crushed in terms of popularity.
They could only wait, waiting with Lu Chen and Chen Fei 'er's fans.
Waiting for the results of "Autumn in My Heart" in South Korea!
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