After entering the new century, the domestic film and television industry has developed extremely rapidly, forming a large-scale industry.
By 2014, the output of domestic TV series, including co-produced ones, had exceeded 20000 episodes, ranking first in the world. The fierce competition in the market was unimaginable to ordinary people.
Whether it was self-produced or purchased TV series, TV stations recovered their costs and realized profits through advertisements at the beginning and end and in the middle. Ratings were the most important standard to reflect the value of advertising, and ratings survey naturally became an indispensable process.
In the past, when the efficiency of TV advertising doubled, there were as many as a dozen domestic TV program ratings survey agencies. Because there was no fixed standard, coupled with the endless emergence of black box operations and insider trading, it presented a chaotic and disorderly situation.
Some agencies didn't even have any qualifications, but they dared to make ratings rankings.
The chaos in the market forced the state to intervene. The State Administration of Radio, Film and Television took the lead in joining hands with relevant departments to establish New Video Distance Company, which relied on its own powerful platform advantage to be responsible for the ratings survey of TV programs.
At present, New Video Distance Company was the only state-owned third-party survey agency. Its survey data was the guiding indicator of the domestic TV media industry, and its authority and authenticity were beyond doubt.
"Autumn in My Heart" premiered on Haijin Satellite TV and QQ Video Network at the same time. The number of views of the first episode on QQ Video was 1.4 million +, which was far behind the 7 million + of QQ's self-produced drama "Sweetheart President".
But compared with such data, its influence in the industry was actually very small.
The reason was very simple. This platform was QQ Video's own. As long as it was willing, not to mention 7 million, even 70 million views could be easily done.
Even if the big platform's integrity was relatively high, it was normal to add some data to itself.
If a low-cost imported drama overran a high-investment self-produced drama, it would really become a joke!
Therefore, the data of the number of views could be seen, but it couldn't be completely taken seriously.
Whether it was Chen Fei 'er or Lu Chen, including Qiande Brothers Pictures, they wouldn't take it seriously.
The webcast copyright had been sold, and the number of views had nothing to do with the income of the three parties. QQ Video and Qiande Pictures did not sign a VAM agreement. Even if it broke 100 million on the first day, it wouldn't earn more money.
If it had to be said, the level of the results had an impact on the next new series.
But the ratings rankings released by New Video Distance Company were completely different. The level of the ratings had a great impact on the interests of everyone.
0.22%！
Ever since Lu Chen decided to step into the film and television industry and used "Autumn in My Heart" as the cornerstone, he had a deep understanding of the significance of the TV ratings and had looked up a lot of information.
Generally speaking, for a new drama without a big star joining or a huge amount of money to hype it up, it would be considered a success if the premiere episode's viewership ratings could reach 0.1%, and it would have the capital to continue to survive.
Chen Fei'er was the only big star in the TV series "Autumn in My Heart". She really saved a lot of money for "Autumn in My Heart".
However, Chen Fei'er was, after all, a Heavenly Queen of the music industry, not a Best Actress. She was extremely popular on the Internet, and her appeal on traditional television screens was undoubtedly inferior.
Therefore, whether it was Beijing Television Station or Zhedong Television Station, the price offered for "Autumn in My Heart" was not high — it was lucky for a newcomer's new drama to be able to be broadcast on a big station. How much more did they want?
Even Haijin TV, which was later negotiated, gave a low price for the single collection, but they added a VAM agreement.
And in this agreement, the starting point of the reward was an average domestic viewership rating of 0.25%!
To put it bluntly, Haijin TV also did not think that "Autumn in My Heart" could meet such a requirement.
Not only Haijin TV, but Qiande Pictures also had an internal estimate of the viewership ratings of "Autumn in My Heart". The premiere episode was 0.15% -0.18%, and the average domestic total viewership ratings of all 20 episodes were 0.18% -0.20%.
The viewership ratings of the first episode that had just been released were really beyond most people's expectations.
According to the latest data released by New Video Company, "Autumn in My Heart" relied on a 0.22% viewership rating to rank sixth among the same type of TV series, and 11th among all the domestic TV series that were broadcast on the same day.
It was quite eye-catching!
Lu Chen was naturally very happy and felt a little overjoyed.
To be honest, he had been under a lot of pressure recently.
Lu Chen had put a lot of effort into the birth of this TV series, and it was also an important support for him to enter the film and television industry. If he got off to a bad start, then the blow would undoubtedly be very heavy.
Lu Chen was not afraid of setbacks. He was young enough and had the capital, but he did not want to be seen as a joke.
Unfortunately, this was the viewership ratings of the first episode, and Chen Fei 'er had to appear in the third episode. Otherwise, it could be used to slap Jing Yao in the face – what was the number of views? Compare the viewership ratings before you show off!
In the industry's criteria for judging the status of artists, the movie box office and TV ratings were important indicators.
What the hell was the number of views?
When Chen Fei 'er saw him beaming with joy, he couldn't help but pour cold water on him: "Don't be happy too early. Let's talk about it next week!"
The early publicity cost of "Autumn in My Heart" was not very much, and the effect was still very good. In particular, Haijin Satellite TV's Brother Love Cover Show event on the blog was vigorous and attracted a lot of attention.
Therefore, it was not surprising that the first and second episodes had good ratings. The audience's curiosity had been aroused. Whether the show was wonderful or not, they would definitely have the idea of watching it.
After these two episodes, the third and fourth episodes would continue to be broadcast next week to reflect the real ratings.
Lu Chen understood this and nodded.
The next day, on the evening of December 13, the second episode of "Autumn in My Heart" was broadcast on Haijin Satellite TV.
It was broadcast simultaneously on QQ Video Network.
At noon on the 14th, the ranking on the home page of New Video Company's official website was refreshed again.
"Autumn in My Heart" suddenly jumped to third place in the same type of TV series, with a rating of 0.26%!
As of 12 o 'clock that day, the total number of views on QQ Video Network was more than 8 million. Although it was still Big behind the 20 million + views of "Sweetheart President", in fact, the gap between the two has shortened a lot.
This result also made many people surprised, shocked, jealous … and even unbelievable!
Beijing, New Era Art Park.
In an office in the film and television production department of Baolong Pictures, Deputy Manager Zhu Minghe looked at the computer screen.
His face was cloudy and uncertain.
"Autumn in My Heart": 0.26%/0.24%/003/009.
A row of red data stung his eyes.
This was the ratings data of "Autumn in My Heart" in New Video Network. The first place was the latest ratings, the second was the average ratings, the third was the ranking of the same type, and the fourth was the ranking of domestic dramas!
In layman's terms, the ratings of this TV series were very good!
But Zhu Minghe's mood was terrible.
Zhu Minghe still remembered clearly how Lu Chen came to him with the script at that time and how he refused.
Refusing a script was normal work for Zhu Minghe. Lu Chen's requirements were too high, and he refused righteously. No one could say that he did something wrong.
Lu Chen provided the script, asked to participate in the investment and play the leading actor, and also designated the leading actress and director …
No one could agree to this!
But Zhu Minghe didn't expect that the leading actress designated by Lu Chen was actually Chen Fei 'er.
This inevitably made him a little passive. At that time, he refused Lu Chen without leaving any leeway. Otherwise, as long as he communicated more, the situation might be different. Maybe this TV series would be taken over by Baolong Pictures.
What Zhu Minghe could comfort himself was that even if the leading actress was Chen Fei 'er, this kind of urban sadomasochistic film would not have much market. The ratings could not be guaranteed, and there was a huge risk in investment.
That's what he said to his colleagues.
This matter was quickly left behind by Zhu Minghe.
However, "Autumn in My Heart" stubbornly jumped into his sight, one of the hot topics on Waves blog, the theme song of the recently popular "Your Eyes", and the cover show competition …
Zhu Minghe couldn't ignore it even if he wanted to!
So, in a trace of suffering, he began to pay attention to the ratings of the TV series.
The first episode was 0.22%, and the second episode was 0.26%!
Such results made Zhu Minghe very speechless, and he felt that his face was a little hot.
Although he didn't want to admit it, his professional experience told him that "Autumn in My Heart" was very likely to be popular.
The mystery lay in the 0.04% increase in the second episode compared to the first episode.
Don't underestimate the increase of 4%. The significance it represented was that the TV series had successfully retained a large part of the audience and made them willing to continue to watch it. This was a precursor to a hit.
Otherwise, as a pure new show, it was a common phenomenon for the ratings of the second episode to fall!
What made Zhu Minghe's heart palpitate the most was that in the first and second episodes of "Autumn in My Heart", the real male and female protagonists have not yet appeared. As the biggest selling point of the show, the singing queen Chen Fei 'er will appear in the third episode!
He knew very well that if there were no accidents, the ratings of the third episode of "Autumn in My Heart" would increase.
Maybe it would directly break 0.3%!
Thinking of this, Zhu Minghe couldn't help feeling irritated.
He pulled the tie around his neck and controlled the mouse to close the page of the new video range.
Out of sight, out of mind!
But only a few minutes later, Zhu Minghe reopened the browser.
This time, he didn't log on to the official website of the new video range, but entered the URL of QQ Video.
Zhu Minghe knew that "Autumn in My Heart" was also broadcast on QQ Video, so he wanted to see what the audience's evaluation of "Autumn in My Heart" was, and then predict the future ratings trend of the TV series.
At this moment, Zhu Minghe forgot one thing.
That was, from the moment he refused Lu Chen, the TV series had nothing to do with him.
He didn't really need to care so much.
It could only be said that he was possessed!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
