In December, there were no popular TV series premieres in the country.
But next month and during the Spring Festival, the situation would be completely different. Several major productions that were in the midst of pre-promotion would participate in the fierce competition for viewership ratings, and the market would become extremely cruel.
Therefore, for many small and medium-sized TV series, December was a rare free period. There were many new TV series premiering at the same time, including some weekend TV series.
"Autumn in My Heart" was a new drama with a lower than average investment. The first and second episodes had achieved 0.22% and 0.26% of the domestic ratings respectively. This was undoubtedly a dark horse!
As for whether it could withstand the attack of the popular TV series that would be broadcast in January, that was still unknown.
In terms of online demand, "Autumn in My Heart" faces an even stronger opponent. QQ Video's homemade drama "Sweetheart President" has crushed the former in the number of views.
However, those who paid attention would find that, apart from the number of views, "Autumn in My Heart" might not lose to "Honey CEO".
That was the audience's comments and comments for the two dramas.
As of the 15th, "Sweetheart Big President" had more than 27 million views on QQ Video, with a rating of 6.4 and more than 120,000 comments.
And "Autumn in My Heart" had more than 11 million views, a rating of 8.9, and more than 110,000 comments!
In other words, the number of views of "Autumn in My Heart" was less than half of that of "Sweetheart CEO". The difference in the number of comments was very small, and the rating of "Autumn in My Heart" exceeded the latter by 2.5 points!
Although the ratings were not directly proportional to the number of views — many popular dramas did not have high ratings, and on the contrary, some of the high-rated dramas failed miserably — combined with the number of comments and content, one could see the mystery behind it.
In the comment area of "Sweetheart President", the content of ridicule accounted for the majority.
"Another boring IP drama. The scriptwriter doesn't care about plot logic at all. The story is a complete mess!"
"Tao Sicheng's acting is not bad. He's really handsome. Jing Yao looks a little too old."
"Did Jing Yao's face get an injection? Why are you putting on a fake smile? "
"My girlfriend forced me to watch this movie. I'm really sick of watching it. I can't even stand one episode. Please let me go!"
"I haven't read the novel, but the plot is too familiar. It's the domineering CEO Mary Sue again."
"To be reasonable, these handsome men and beautiful women are still very pleasing to the eye, okay?"
"This is an urban fashion drama. It's enough to just watch the beauties change their clothes. Nothing else matters, hahaha!"
"I like Tao Sicheng too!"
In comparison, the audience comments for "Autumn in My Heart" had very little negative content.
Some of them weren't complaining about the storyline.
"It's very beautiful!"
"It's a very interesting TV series. The first episode managed to attract me."
"Yin Enxi is so pitiful. If she hadn't been wrongly chosen, her fate might have been different."
"If I were Yoon Enxi, I might commit suicide!"
"I heard this is a sadistic drama? Ah! I don't want to see tragedies. I don't like tragedies! "
"Little Yin Junxi is really handsome!"
"Cui Xinai is a scheming b * tch. She looks very heartless."
"Actually, she's also very pitiful. Living in a family like that has a huge psychological impact."
"May I ask, when will Lu Chen show up?"
"Lu Chen and Chen Fei'er should appear in the third episode. I've seen Lu Chen's updated novel on his blog."
"Looking forward to the third episode!"
In terms of investment and cast, "Sweetheart CEO" could definitely beat "Autumn in My Heart". The former was estimated to shoot 40 episodes, gathered many famous domestic actors, and the script was adapted from a popular online novel.
However, a large investment and a large number of stars did not necessarily mean that it would be successful. The best example was a domestic blockbuster. Many big productions with strong cast and large investment ended up going nowhere. They couldn't even recover the cost even after selling all the advertisements.
The same situation existed in TV series. It was very difficult to accurately grasp the taste of the audience. "Sweetheart CEO" took a purely commercial route and tried to please the young audience in all aspects.
Unlike the popular youth idol dramas, "Autumn in My Heart" was not so beautiful at the beginning, and it hinted at the tragedy that would follow.
But it still received the recognition and love of many audiences!
On December 19th, under the expectations of many fans, the third episode of "Autumn in My Heart" was broadcast on time.
On December 20th, the fourth episode was broadcast.
Choi Xinai was jealous of Yin Eun-hee, so she decreed that Eun-hee would live a miserable life. Eun-hee knew that she had to go back to her biological mother, so she had to bear the pain and watch her favorite adoptive parents and brother immigrate to the United States.
As time passed, Yin Eun-hee and Choi Xinai returned to their birthplace after finishing their studies. At this time, Eun-hee was working as a receptionist in a hotel. Because Yin Eun-hee was going to get engaged, he wanted to find his sister, Eun-hee, who had always made him worry. However, he always returned disappointed.
On the other hand, because he was an illegitimate child, Han Tae-seok, a good friend of Yun-hee's, was arranged by his father to live in a hotel under his name. During this period, he met Eun-hee, and because of this, Yun-hee also had the opportunity to meet Eun-hee again.
The third and fourth episodes of "Autumn in My Heart" were two episodes that connected the previous and the following. The hero and heroine and the most important supporting roles in the drama all appeared, and the plot really began to be exciting.
0.31% and 0.35% were the domestic ratings of these two episodes!
Therefore, "Autumn in My Heart" jumped to the top of the ratings of the same type of TV series at the same time, showing its dark horse temperament!
This inevitably caused a considerable sensation in the industry, causing many film and television production companies and entertainment economic companies to focus their attention on this TV series.
If the 0.22% and 0.26% ratings of the first and second episodes of "Autumn in My Heart" were a little surprising, then these two episodes really made people's jaws drop.
Many people didn't understand, and some were reflecting.
Whether it was the novel of the same name updated by Lu Chen on his blog, or the trailer and theme song released previously, it was clear that this TV series was not a happy and happy youth idol drama.
Then why did so many audiences like to watch it?
This kind of ratings was still a distance away from being a big hit, but the speed of the increase was so fast that it completely reached the standard of being a big hit.
Did the audience's taste suddenly change?
After watching the contents of the four episodes, some people in the industry posted a discussion blog post on the blog, analyzing from many aspects, focusing on the advantages of the current "Autumn in My Heart".
First of all, the story was very novel and special, and it didn't follow the trend, which made it unique in the same genre.
Secondly, the director and screenwriter were serious and attentive. There were no obvious loopholes in the plot, and the characters were not exaggerated or pretentious. The whole story was told slowly, and it slowly reached the climax, which was very attractive.
The family, friendship, and love reflected in the show were implicit and full of tension, showing the director's profound skills.
Moreover, the performances of the main actors were remarkable. The biggest highlight belonged to Lu Chen, who was acting in a TV series for the first time. His role as Yin Junxi was not only handsome, but also perfectly played that kind of melancholy and calm temperament.
It was hard to believe that Lu Chen had never acted in a real movie or TV series before, and he wasn't an acting major.
In addition, Chen Fei 'er, who was also acting in a TV series for the first time, played the pure and gentle Eun-hee. Although his acting skills were still a little lacking, he still left a very deep impression!
Therefore, combining all the advantages, this industry person asserted that the ratings of "Autumn in My Heart" would further increase, and the real test would be next month.
The last month of 2015 was destined to belong to "Autumn in My Heart"!
The popularity of "Autumn in My Heart" was also reflected in QQ Video. With the appearance of Lu Chen and Chen Fei 'er, the number of views of the third and fourth episodes increased significantly, infinitely approaching "Sweetheart President".
In particular, the number of views of the fourth episode reached more than 10 million, only a few hundred thousand less than "Sweetheart President"!
The rating of "Autumn in My Heart" did not fall because of the increase in the number of viewers, but increased to 9.1 points, and the number of comments exceeded 500,000.
The rating of "Sweetheart President" dropped again, and the number of comments was left behind by "Autumn in My Heart".
This made QQ Video very embarrassed.
The self-produced drama they pushed was actually going to lose to a low-cost imported drama in their own territory. Although there was not much difference between the traffic and advertising benefits, it was still embarrassing – they couldn't hang their face!
So, on the second day after the latest episode of "Sweetheart President" was broadcast, careful netizens found that the total number of views of the online drama soared, widening the distance between it and "Autumn in My Heart" again.
And QQ Video promoted "Sweetheart President" more extensively on its homepage.
It was just that these actions could not stop the upward momentum of "Autumn in My Heart".
On December 26th and 27th, the fifth and sixth episodes continued to be broadcast, and the ratings seemed to soar like a rocket, directly breaking through the 0.50% mark, reaching 0.51% and 0.55% respectively!
Compared with the premiere episode, it was more than double!
0.5% was an important sign to measure whether a TV series was popular or not. More than that, it was a popular series.
Now, there were not many people who doubted the dark horse of "Autumn in My Heart".
Some people even began to worry about another large-scale urban drama, "My Heart Is Soaring", which premiered on January 1st.
At the same time as "Autumn in My Heart" began to become popular, another TV series that aired at the same time had to be mentioned, that is, the second season of "Urban Love".
This TV series, which was broadcast on Beijing TV Station Film and Television Channel, also rejected Lu Chen.
Its first episode ratings were 0.17%, the second episode dropped to 0.15%, and then it fell all the way and never rose again. The following episodes all hovered around 0.1%, and even fell to 0.08%.
According to the 0.1% safety line for weekend dramas, the ending of the second season of "Urban Love" was Big Not Good.
It's just that not many people care about its fate at all.
Everyone's eyes were fixed on "Autumn in My Heart", which was creating a miracle!
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