Waves blog.
The novel version of "Autumn in My Heart" has been updated on Lu Chen's blog for 20 days in a row, with 3,000 words updated a day. Now it has reached 60,000 words, which is exactly the content of four episodes.
There are many bloggers who update novels on Waves blog. Whether it is out of personal hobbies or to attract fans through blogs, blog novels have become a part of online literature.
Domestic online literature began in 2000, and has now developed into a considerable industry. There are as many as dozens of large-scale literary websites. In particular, in recent years, the IP fever has created a large number of bubbles, further pushing up the popularity of online literature. The top online writers can earn tens of millions of yuan a year.
But precisely because the value of IP is getting greater and greater, most literary websites are very tight on copyrights, and the contracts signed with authors often include all copyrights. Therefore, many authors who are unwilling to be restricted will move their platforms to more open and free blogs, forums, or QQ circles.
Of course, without the support of a mature platform, it is also very difficult to make money by selling copyright.
Lu Chen updated "Autumn in My Heart" on Waves blog, mainly to promote and build momentum for the TV series that is being filmed, and secondly to pave the way for the publication of physical novels.
Domestic physical novels are a real big market. Compared with the rampant piracy on the Internet, the situation of the publishing market is better. There is no shortage of physical authors with an annual income of hundreds of millions.
"Autumn in My Heart" was updated and published on Waves blog, mainly attracting Lu Chen's fans, especially girls who like this kind of urban emotional theme.
This group of fans is actually not many.
So in the beginning, the number of clicks, forwards, and comments on Lu Chen's novel blog posts was not high, but gradually, the popularity became higher and higher.
The main reason is that the novel has a strong story, especially for girls. The misplaced fate and entangled feelings between the protagonists deeply attracted them, and they read and comment on it every day.
Many female fans have become free water armies. They spontaneously distributed the sorted out chapters to major literary forums, and established the "Autumn in My Heart" novel bar.
Without Lu Chen and Lu Chen Studio's deliberate attention, the number of members of the "Autumn in My Heart" novel bar has exceeded 50,000, and the number of posts has reached hundreds of thousands, which is no weaker than many popular online novels.
In turn, the spread of the novel attracted a lot of fans, which pushed up the public's expectations for the TV version of "Autumn in My Heart".
On December 1, Lu Chen, Chen Fei 'er, Qiande Brothers Pictures and Haijin Satellite TV simultaneously released news on their respective blogs, saying that "Autumn in My Heart" had officially signed with Haijin TV Station and would premiere on Satellite TV at 8: 30 pm on Saturday, December 12!
This news, for many fans of Lu Chen and fans of the novel "Autumn in My Heart", really meant that "Autumn in My Heart" had been called out thousands of times. As a result, "Autumn in My Heart" quickly appeared on the hot search list on the homepage of Inspur Blog.
On December 2nd, two big verified accounts and two official verified accounts released the trailer of "Autumn in My Heart" at the same time.
In this three-minute trailer, "Your Eyes" was officially played as the theme song!
The TV series version of "Autumn in My Heart" was fully launched.
The domestic film and television industry was unprecedentedly prosperous. A large amount of capital poured into the industry, and the competition was extremely fierce.
A TV series, even if it was made by a big director, a big star, or a big IP, was unimaginable without publicity and hype. No party would do such a stupid thing.
Good wine fears no dark alley. It was already a thing of the past. The days when a TV series could easily get hundreds of ratings had already become history. Now it was a new era of national marketing!
Previously, Lu Chen updated the novel on his blog, as well as the news of Chen Fei'er joining the cast as the female lead in advance, were actually part of the TV series' marketing.
But these were just small skirmishes.
If they wanted to compete for ratings, this level of publicity was far from enough!
Therefore, the representatives of Lu Chen Studio, Chen Fei'er Studio, Qiande Brothers Pictures, and Haijin TV sat down again and began to discuss the publicity matters.
Although the publicity channels of the investors and broadcasters were different, it was very important to coordinate and unify, so that they could avoid misplacement or conflict of publicity, save money, and maximize the publicity effect.
The exchange was still held in the hotel of Jinling Film and Television City. Lu Chen and Chen Fei'er, who were busy filming, took time out to attend.
The focus of everyone's discussion, in addition to the publicity funds and scale of investment, was mainly on the publicity strategy.
The publicity strategy was really very important. A good publicity plan could make an investment of 1 yuan produce 10 or even 100 yuan of publicity effect, and vice versa.
Especially in today's Internet era, the public had long been accustomed to all kinds of indiscriminate bombardment by the media, and they were not surprised by the endless means of publicity. It was getting harder and harder to make a job for an online promoter.
Therefore, everyone needed to brainstorm and come up with new ideas.
After all, the early publicity time was very short.
Sister Zhang suggested, "Why don't we just hype up the scandal between Lu Chen and Fei'er?"
Sister Zhang's real name was Zhang Jie. She was Chen Fei'er's assistant, and had been by Chen Fei'er's side for more than ten years.
She was not Chen Fei'er's first assistant, but she was undoubtedly the most trusted person by his side.
This middle-aged woman in her forties had a plain appearance, and she spoke softly. She did not usually speak much, but her support and help for Chen Fei'er was unmatched by others, so Chen Fei'er attached great importance to her opinion.
Sister Zhang also attended the meeting, and as soon as she opened her mouth, she dropped a bomb.
Everyone's eyes instantly focused on Lu Chen and Chen Fei'er.
Most of them agreed and looked forward to it.
Whether it was the film and television industry or the entertainment industry, using scandals to hype up movies, TV series, or albums was completely a completely normal method, and it often worked every time, always attracting attention.
Some celebrities even never got tired of it. Every time a new TV series was about to be released, they would create a scandal.
Although the majority of netizens were already tired of watching, every time they saw this kind of gossip, they would always click on it out of habit, take a look, and then spit and ridicule.
They did not care about being scolded, because the publicity effect was achieved, and the cost was very low.
Many entertainment media were very willing to hype up scandals, even if it was free.
The most important thing was that both Lu Chen and Chen Fei'er had the foundation to hype up. One was a talent, and the other was a Heavenly Queen, and they already had scandals in the past. Now that they were working together in a TV series, it was normal to create a new scandal.
And it was the most economical.
There was no need to give red packets to the reporters, as long as the news leaked out, there would definitely be a large number of paparazzi coming. If they were willing to spend some advertising fees, it would be a sure thing to make the headlines!
In fact, there were a lot of paparazzi at the filming site of "Autumn in My Heart".
But the premise was that Chen Fei'er was willing.
Among the people present, Chen Fei'er had the highest status. She had the natural right to speak, so everyone had to listen carefully, and no one could ignore her opinion.
As someone close to Chen Fei'er, the reason why Sister Zhang made such a suggestion was that she knew very well that Chen Fei'er would not be disgusted by it — the target of the scandal was Lu Chen!
In fact, her suggestion was also a leak, and smart people would naturally understand the meaning behind it.
Most of the people present were smart people.
Chen Fei'er hesitated for a moment and turned to look at Lu Chen.
Just as Sister Zhang thought, Chen Fei'er was not disgusted by the scandal, and she wanted to listen to Lu Chen's opinion.
Under everyone's gaze, Lu Chen shook his head and said, "Don't hype up the scandal."
Of course, Lu Chen understood the benefits of hyping up the scandal, but he did not like this kind of hype, very much.
Chen Fei'er's eyes flashed with a smile, and she asked, "Then do you have any good ideas?"
She understood Lu Chen's thoughts.
Lu Chen thought for a moment and said, "Let's do a promotional activity on the blog."
That's it?
Everyone looked at each other, and they were very disappointed.
Using the blog to promote was the most common practice. There were countless activities on the blog, especially the lucky draw.
Doing a lucky draw should be attractive, but the effect was very ordinary.
Most of the netizens were going for the prize.
Lu Chen continued, "My idea is to do a couple cover show!"
"The song to be covered is the theme song of" Autumn in My Heart "," Your Eyes ". As long as you upload a cover video through your personal blog, you can participate. The prize can be a high bonus, a romantic European double trip, or even a cameo role in" Autumn in My Heart "."
Couple cover show?
Chen Fei'er's eyes suddenly lit up – this idea was really fresh!
The bonus prize was secondary. The key was to closely follow the theme of the TV series, which had selling points and connotations.
Such an event was neither vulgar nor vulgar, warm and romantic, and would definitely attract a lot of people to participate.
Then the publicity effect would be there!
And the cost was not high. Even a romantic European double trip would only cost tens of thousands of yuan.
Lu Chen continued, "As for the judges, Sister Fei'er and I will be the judges. We can also invite Flying Stone Records to participate, which is also a publicity warm-up for Sister Fei'er's new record!"
Chen Fei'er pursed her lips and said with a smile, "I can ask Big Brother Lin to help and let him be a judge."
Sister Zhang said with a smile, "Then it will soon become half of" Singing China "."
The Big Brother Lin in Chen Fei'er's mouth was, of course, Lin Zhijie, the music director of Flying Stone Records. She and Lin Zhijie were both judges of "Singing China", and Lu Chen was the winner of the singing competition.
It was really not wrong to say that it was half of "Singing China" competition!
Lu Chen proposed, and Chen Fei'er supported it, and the idea was really good, so it was immediately decided!
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