Someone once said that taking a promotional photo was like taking a wedding photo. It looked beautiful, but it was actually a very painful thing.
Lu Chen and Chen Fei 'er's promotional photos took two full days to finish.
But neither of them felt any pain, and Chen Fei 'er even enjoyed it. In the end, he picked out a batch of original photos that had not been edited, saying that he wanted to promote them on his blog.
After taking the promotional photos, Lu Chen and Chen Fei 'er officially appeared in the third episode of "Autumn in My Heart".
What greeted the two of them was a two-month shooting period.
What Lu Chen did not expect was that his sister, Lu Xi, came to Jinling that afternoon.
Zhang De, the general manager of Qiande Brothers Pictures, and the program director of Haijin Satellite TV were also with her!
That night, Lu Chen and Chen Fei 'er hosted a banquet in the hotel where they stayed.
In fact, strictly speaking, the real guests were only the representatives of Haijin Satellite TV.
Because "Autumn in My Heart" was jointly invested by Qiande Brothers Pictures, Chen Fei 'er Studio, and Lu Chen Studio. The purpose of Haijin Satellite TV's representatives to negotiate was for the premiere rights of this TV series!
In this regard, both Qiande Brothers Pictures and Lu Chen Studio attached great importance to it. Two general managers accompanied them to Jinling to meet with Lu Chen and Chen Fei 'er.
Zhang De, the general manager of Qiande Brothers Pictures, was in his forties. He was short and stocky, with a square face and thin eyebrows. His face was full of shrewdness. He spoke more or less like a gangster, but whether it was to Chen Fei 'er or Lu Chen, he was very polite and polite.
When they met, Zhang De and Chen Fei 'er just shook hands gently, and then withdrew their hands.
But he shook hands with Lu Chen very firmly. He smiled heartily and said, "I have long heard of Mr. Lu Chen's name. Today is the first time we meet, and you really live up to your reputation. Thank you very much for giving our Qiande Brothers a chance to cooperate!"
Lu Chen smiled and said, "Director Zhang, you're too polite!"
Zhang De said, "It's only right to be polite. The Golden Phoenix is here. Let me introduce her to you …"
He was introducing Zhong Yue, the program director of Hai Jin Satellite TV.
Zhong Yue was in his thirties, he had a burly figure like a northerner, a square face, thick eyebrows, and big eyes. If he were to appear in a TV drama, he would definitely be the main character.
To be able to sit in this position at the age of thirty, Zhong Yue was undoubtedly not an ordinary person.
He was also very polite to Lu Chen and praised him a few times.
While Lu Chen was exchanging pleasantries with the two of them, Chen Fei'er was chatting with Lu Xi.
Chen Fei'er had been to Lu Chen Studio before. Of course, she knew Lu Xi. Although they were not sisters, they had common topics to talk about when they met.
It was just that this time, when she met Lu Xi again, Chen Fei'er, who had always been graceful, was a little nervous. A faint blush appeared on her pretty face, and she spoke more carefully.
After the introductions, they sat down together and inevitably talked about business.
There were three or four thousand TV stations in China, but there were only more than forty satellite TV stations. Hai Jin Satellite TV was one of them, and its scale and strength were definitely not bad.
However, among the more than forty satellite TV stations, Hai Jin Satellite TV's presence was very low.
In other words, the average ratings were not high.
Not to mention that compared with the popular fried chicken like Xiangnan Satellite TV, even with many satellite TV stations in the southwest and northwest inland provinces, there is not much advantage. There has never been any trump card program that can be taken out.
As one of the four major satellite TV stations in China, Hai Jin Satellite TV was really a little embarrassed.
Some people once analyzed that the reason for this situation, in addition to the problems of Hai Jin Satellite TV itself, the main reason was that it was too close to Beijing. With the two big signboards of CCTV and Beijing TV, it was easy for excellent talents to be lost.
Whether this statement was correct or not, Hai Jin Satellite TV's weakness was obvious. Without a fist variety show with high ratings, it was not their turn to premiere a popular TV series, and they could only eat leftovers.
Of course, Hai Jin Satellite TV would not be willing to fall. Last year, they launched a talent show with great momentum. As a result, the ratings were low, and it ended hastily. The advertising income was not enough to cover the costs.
Now the director of the program department of Hai Jin Satellite TV came to discuss in person for a TV series. It was unexpected, but not something incredible.
At present, there were big stations such as Beijing TV Station and Zhedong TV Station who were interested in the premiere rights of "Autumn in My Heart", but the conditions offered by the two were not very high, at least not meeting the expectations of the three investors.
This was normal. If it weren't for the golden signboard of Chen Fei 'er as a gimmick, even if Lu Chen and Qiande Pictures took the initiative to come to the door, the two TV stations might not pay attention, and they would only be willing to talk about a very harsh contract.
The number of dramas shot in China every year was very considerable. Most of them could only be broadcast on small TV stations in third and fourth-tier cities. The fierce competition was not what ordinary people could imagine.
The big TV stations with high-quality resources naturally had to carefully select and wait for the best price. Unless it was a popular work by a big star, a big director, or a big IP, they would rarely take the initiative to put down their pride and chase after it.
"Autumn in My Heart" was currently a hot topic on Waves's blog. In addition to Lu Chen's sparing no effort to promote it, the most important thing was that it was the first TV series in which Chen Fei 'er played the leading female role.
Now that the large-scale publicity had not yet begun, Hai Jin Satellite TV came to the door with the idea of picking up the leftovers.
The ordered wine and dishes were quickly served. Everyone ate and chatted, and the atmosphere was very harmonious.
The Chinese people's habit was to talk about business at the wine table. After three glasses of wine, the original strangers also became friends. Many things that were not easy to say could be talked about openly with the help of alcohol, which was a unique business culture.
While toasting, Lu Chen learned about the initial offer made by Hai Jin Satellite TV.
Zhong Yue, representing Hai Jin Satellite TV, proposed a buyout price of 300,000 yuan per episode for the exclusive premiere rights of "Autumn in My Heart".
The total price for all 20 episodes was 6 million.
As an exclusive buyout, this price was undoubtedly not high, and even a little low.
Because if nothing else, Chen Fei 'er's salary alone was millions, plus Lu Chen and other actors, 6 million was barely enough to cover the actors' salary costs.
Of course, this exclusive premiere rights were limited to TV stations, and the exclusive network broadcast rights could be sold again.
In addition, if the premiere was successful, then the rebroadcast rights could be sold at a better price.
Many TV series relied on the sale of rebroadcast rights to achieve profits.
It was just that such an offer had no advantage compared to Beijing TV Station and Zhedong TV Station.
But since Zhong Yue came in person, he must have come with sincerity.
In addition to the buyout price of 300,000 yuan per episode, Hai Jin Satellite TV also gave a condition that neither Beijing TV Station nor Zhedong TV Station could come up with.
That was the VAM agreement to raise the price according to the ratings.
Based on the national average ratings of 0.25%, for every 0.10% increase, the buyout price for one episode would increase by 100,000 yuan!
That is, if "Autumn in My Heart" premiered on Hai Jin Satellite TV, if the national average ratings of 20 episodes were below 0.25%, then the buyout price paid by Hai Jin Satellite TV would be 300,000 yuan per episode.
But if it reached 0.35%, it would be 400,000 yuan per episode, with no upper limit!
In addition, regardless of the ratings, Hai Jin Satellite TV gave a minimum purchase price of 6 million yuan.
It was precisely because Hai Jin Satellite TV made such a sincere offer that Zhang De, the general manager of Qiande Brothers Pictures, and Lu Xi, accompanied Zhong Yue to Jinling.
Because neither Beijing TV Station nor Zhedong TV Station would give this kind of price increase agreement.
Perhaps it was a little difficult for outsiders to understand. Such a VAM agreement was clearly a win-win agreement. The higher the ratings, the more the advertising would be sold. Why would Beijing TV Station and Zhedong TV Station not agree?
The reason was very simple. Whether it was Qiande Pictures, Lu Chen, or even Chen Fei 'er, they were not qualified to make such a condition.
The rules could not be broken.
And how to put it, Hai Jin Satellite TV's position in the circle was not high enough, so they were naturally willing to put down their pride.
The minimum purchase price of 6 million yuan was already full of sincerity, and the VAM price increase was to take a gamble!
For a weekend show, it was really not easy to reach the national average ratings of 0.25%. An increase of 0.1% was considered a great improvement, and the promotion of advertising was very obvious.
After understanding the initial price offered by Hai Jin Satellite TV, Lu Chen and Chen Fei 'er looked at each other.
Chen Fei 'er told Lu Chen with his eyes that the price was completely negotiable!
Lu Chen thought the same, but even though he was very satisfied in his heart, he still remained calm on the surface. He raised his glass to Zhong Yue and said, "Director Zhong, I would like to toast you. Thank you for your love for our TV series!"
"It's just that I'm still very young, and I don't know much about these things. Why don't we talk about it after watching the sample tomorrow?"
Business negotiations were not what Lu Chen was good at. Professional matters should be handled by professionals. If he was exposed, it would bring trouble to the subsequent negotiations and put his own side in a disadvantageous position.
Whether it was the minimum price or the VAM agreement, they could still be discussed.
That was Zhang De and Lu Xi's business.
Zhong Yue's eyes flashed, and he raised his glass and clinked it with Lu Chen. He smiled and said, "Mr. Lu is too polite. Of course, that's no problem!"
He did not have the slightest displeasure, and he even sighed in his heart.
Not only Zhong Yue, but even Zhang De had a whole new level of respect for Lu Chen. He was worried that Lu Chen was young and impulsive, and that he would be blinded by the other party's offer and agree on the spot.
Now it seemed that Lu Chen was much more experienced than he thought.
Lu Chen smiled and said, "Besides, Sister Fei 'er and I will be recording the theme song tomorrow. Director Zhong is also welcome to give us your guidance and valuable advice!"
Zhong Yue was moved. "Then I must listen to it. It's such a rare opportunity."
Apart from coming to Jinling to negotiate, he also had to understand the filming situation.
Everyone laughed, and the atmosphere of the banquet became warmer and more harmonious.
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