The domestic Internet began to germinate in the late 1990s, and flourished after entering the new century. Now it has become a huge trillion-level industry, which can be called one of the pillars of the economy.
The advent of the Internet era has also profoundly changed the world's economic pattern, which has had a great impact on many traditional industries. Many industries have declined or even disappeared as a result.
The record industry is one of them.
When portable audio music players were born and then integrated into smartphones, the traditional record industry entered an irreversible period of decline. Many record companies have transformed and entered new entertainment and new media on a large scale.
Singers in the 1980s and 1990s could make a lot of money by relying on a big selling record. Nowadays, the new generation of idol artists release records at a loss, just to brush up their appeal and popularity, and then recover their costs through peripheral products, advertising endorsements, announcements, performances, etc.
Therefore, online sales have become one of the main business channels of entertainment agencies. Major music websites such as QQ Music, Easy Net Music and so on are important battlefields for singers and artists.
Moreover, the sales performance of the four domestic music websites is calculated into album sales, thus producing the new era of [Gold Record], [Platinum Record], [Diamond Record] and [Crown Record]!
Online sales + actual sales of more than 100,000, and certified by the Chinese Musicians Association, can be awarded the achievement of [Gold Record]!
If sales reach 500,000, it is [Platinum Record], and if sales reach 1 million, it is [Diamond Record].
As for the highest honor, [Crown Record], the sales requirement is 5 million!
The music websites certified by the Chinese Music Association include QQ Music, Easy Net Music, Pop Radio and the Voice of China. The certified physical store sales of CDs are limited to Xinhua Bookstore, and online sales on Yi Bao are not included.
The reason is very simple. It is too easy to falsify the sales performance on Yi Bao, and the cost of falsification is very low. It is impossible for the Chinese Music Association to ask such a behemoth as Yi Bao to cooperate with them, so they simply give up.
As for the four major music websites and Xinhua Bookstore, although they can also spend money to brush up sales, the cost is much higher.
Therefore, the authority of the Chinese Music Association certification is the highest in China.
Every Monday, the Chinese Music Association will announce the top 50 record sales in China on its official website, as well as the list of certified gold, white and diamond records!
For most singers, it is enough to be proud to get the achievement of [Gold Record].
And in the judging criteria of first-class singers, a [Platinum Record] is essential.
As for the real superstars, their target has always been [Diamond Records]!
As for [Crown Records], it is now a miracle that can only be encountered but not sought. In fact, even [Diamond Records] often takes a long time to accumulate to achieve, unlike in the past, which can easily sell millions or even millions of sales.
The freedom and sharing spirit of the Internet led to cultural piracy of movies, music, and literature that could never be eliminated.
The reason why Lu Chen's first solo album, "You Who Sat Next To Me," was not optimistic about online sales, in addition to strong competitors, the main reason was that the songs in the album could basically be found on the Internet. Many netizens had heard all of them, so their desire to consume naturally dropped Big.
At 7 pm on September 8, the album went on sale on QQ Music.
At the same time, Cui Zhengzhi's "Provocation" was also on the shelves!
A lot of people are paying attention to the sales of these two albums and the showdown between the four singers.
Zou Bei's "Blooming Flower" album was released on the 4th, and the current sales volume was 70,000 +.
Ling Xiaoxiao's solo album "True Love Is Invincible", which went on sale on the 5th, has sold more than 50,000, and the gap between the two is not big.
So far, the results of the two have been regarded as qualified, without too many surprises, nor will they disappoint people too much.
At least, [Gold Record] is firmly in their hands, but the momentum of the two albums is obviously insufficient.
There has always been a law in online record sales, that is, the sales volume within seven days of going on the shelf accounts for 40-50% of the total sales, especially the first three days are the most critical, which is called the 72-hour law.
How well an album sells, whether it is a flop, qualified, or a big seller, can basically be seen within 72 hours.
Zou Bei's "Blooming Flower" and Ling Xiaoxiao's "True Love Is Invincible" can only be regarded as qualified, and are still far from the standard of a big seller. The performance of the two has more or less disappointed those onlookers.
They originally expected to see a fierce competition, but the beginning was so calm. Everyone's eyes couldn't help but fall on Lu Chen and Cui Zhengzhi's new albums to see if the two could collide with each other and create dazzling sparks.
Most people believe that there is no suspense in Cui Zhengzhi's victory!
Apart from anything else, just in terms of publicity, Cui Zhengzhi's "Provocation" has left Lu Chen at least three streets behind, and its title song "Provocation" still firmly occupies the top of the hit list on the home page of QQ Music, which can really be described as a rainbow.
In contrast, Lu Chen is really too low-key. "You Who Sat Next To Me" basically has no big advertising investment.
Some people have also analyzed that Lu Chen's approach is wise. Even if he spends money, his album sales will not be very good, and it will be enough to brush up his reputation.
Even if he responded to Cui Zhengzhi's provocation with "Come to fight" on his blog, many people think that Lu Chen is just using the latter to stir up some hype, which belongs to hitching a ride, and he doesn't really want to fight Cui Zhengzhi to the death.
The simplest proof is that there are no advertisements for Lu Chen's album on major online media, including QQ Music, but the publicity of "Provocation" can be seen everywhere.
On the Waves blog, the hot word "Come to fight" has been hyped up, but how useful can it be?
In related blogs, forums and post bars, there are many people with the same view.
Including Cui Zhengzhi himself.
When the album "Provocation" was on the shelves, he was in the five-star Mingdu Hotel in Shanghai.
During the album promotion, Cui Zhengzhi has brushed dozens of notices under the company's arrangement. Today alone, he has done live activities in two shopping malls and a car 4S store in Shanghai.
It was already dark when he returned to the hotel. He hasn't eaten yet, and his body is very tired, but he is still full of energy.
The young idol artist is staring at the computer screen, staring at the list of his and Lu Chen's albums on the home page of QQ Music, and staring at the jumping numbers behind the two albums – download sales.
At the beginning, the sales of "Provocation" has steadily gained the upper hand, significantly ahead of "You Who Sat Next To Me"!
Cui Zhengzhi's face showed a smug smile.
"Xiaozhi, you don't have to look. That Lu Chen won't be your opponent at all!"
The one who spoke was his agent sitting next to him.
Interestingly, like Lu Chen, Cui Zhengzhi's agent is also his sister – Cui Xiuyin.
Cui Xiuyin was originally an artist. With the support of her parents, she has not become popular for several years. She has played small roles in several TV series, and her career has never improved.
Later, she went behind the scenes and concentrated on helping her younger brother.
Cui Xiuyin's appearance is very ordinary. Even if she is carefully dressed up, she is only six or seven points. The advantages of her parents are basically concentrated on her younger brother, Cui Zhengzhi. The latter shone with dazzling brilliance as soon as he made his debut.
Cui Xiuyin is not jealous of her younger brother. On the contrary, she loves Cui Zhengzhi the most and takes good care of the latter.
In Cheng Tian Entertainment, she is famous for her tough and difficult personality, and many people dare not provoke her.
As for Lu Chen, who competes with her younger brother, Cui Xiuyin is completely dismissive.
"With his old works, he'll be lucky if he can sell even a tenth of your sales!"
Cui Xiuyin dares to say such a thing because she is very confident.
Because in Cui Zhengzhi's "Provocation" album, except for a few songs he wrote himself, the rest were all written by famous South Korean pop composer Lee Joong-Ki.
This album was also personally produced by Lee Joong-Ki. Its standard can be said to be first-class. The original Korean pop style is the hot song and fast song that young people like most. Whether it is the melody or rhythm, it is impeccable.
Cui Xiuyin believes that with this album, Cui Zhengzhi's career will inevitably take a big step and become a popular idol in the domestic entertainment industry. Next, he will naturally step into the film and television industry.
A wide avenue of stars has been spread out in front of him!
As for Lu Chen, hehe, he is nothing more than a small stone on the road. He can be kicked away.
Bumping into my Zhengzhi oppa is his bad luck!
This sentence was not made up by Cui Xiuyin herself, but by Cui Zhengzhi's fans in the post bar.
Cui Xiuyin deeply agrees.
Although Cui Zhengzhi is proud and agrees with Cui Xiuyin's view, he still said, "Lu Chen's strength is still there. His song" The Brightest Star in the Night Sky "is good. His other songs are very ordinary and too outdated."
Cui Zhengzhi grew up in South Korea and received artist training in South Korea. He was imperceptibly influenced by South Korea's popular fashion. He returned to China to develop and expand the market through the "Korean Wave". He doesn't like Lu Chen's folk songs.
"But if he's too bad …"
Cui Zhengzhi's face showed his signature smile: "Then it's no fun for me to win, sister, right?"
"Yes!"
Cui Xiuyin touched her brother's hair and said with a smile, "Don't look at it. Eat first. Don't starve!"
The dinner in the hotel has just been delivered to the room. She is afraid that it will not taste good when it is cold.
Cui Zhengzhi nodded and turned off the computer.
He is full of confidence in his album.
Just thinking of Lu Chen's response to him in his blog, Cui Zhengzhi was really a little annoyed.
I will let you know what it means to be a true powerhouse!
He has even thought of the content of his blog post tomorrow. He must use facts to fight back.
Isn't that thinking too highly of Lu Chen?
Cui Zhengzhi couldn't help laughing and asked loudly, "Sister, what delicious food did you order for me?"
"I want to eat meat!"
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