On September 5, Lu Chen's debut album "You Who Sat Next To Me" was pre-promoted in QQ Music.
This album, which took more than two months to complete, is undoubtedly the real business focus of Lu Chen Studio after its establishment. Its sales success or failure has a great impact on Lu Chen's status in the pop music world.
No independent artist has released his first solo album so soon after his debut.
As a newly famous singer-songwriter, LuChen's talent is beyond doubt. Many of his songs have been on the original music list, and the live version of the original works in "Singing China" has also frequently been on the QQ Music list. (QQ Music)
Therefore, there are many people in the circle who are paying attention to the online sale of this album, but not everyone is optimistic about the sales of "You Who Sat Next To Me". There are many negative voices in the Waves blog.
First of all, Lu Chen did not make great efforts to promote and hype the album. He advertised in his blog, and the publicity position on the QQ Music website was also very ordinary, giving people the feeling that he was shy and reluctant to spend money.
Nowadays, it's basically a fool's dream for artists to become popular without packaging promotion. If a new singer's album doesn't spend a lot of effort on publicity and hype, its sales are often very poor.
Relevant stakeholders, such as websites and portal media such as QQ Music, will also intentionally or unintentionally ignore it, and will not easily give free publicity resources. This is the unspoken rule in the industry.
Like Lu Chen's original works in "Singing China", many songs have been on the hit list and download list of QQ Music, but with the end of "Singing China", they quickly fell off the list and disappeared.
The reason is very simple. Lu Chen did not spend money on advertising in QQ Music. How could he occupy such important promotion resources for nothing? Being able to appear on the list is already a great deal of face.
If QQ Music was not a partner of Beijing Television's "Singing China", it is estimated that it would not have a chance to be on the list at all!
This time, Lu Chen officially cooperated with QQ Music. The latter took away the exclusive sales rights, and a small advertising space still has to pay 100,000 yuan in real money.
Under normal circumstances, with the power of the champion of "Singing China", Lu Chen's album still has a lot of promise.
But he just had to run into a few strong opponents!
The first opponent, Cui Zhengzhi, was the runner-up of Shonan TV "Super Male Voice" in 2014, signed to Orange Field Entertainment, and on September 1 promoted his debut album "Provocation" in QQ Music.
This Chinese-Korean idol singer was the new artist being promoted by the industry giant Cheng Tian Entertainment.
After nearly a year of brewing, his album is absolutely excellent. Its title song "Provocation" is currently ranked first on the QQ Music Network Hit List, which can be described as aggressive!
To Zhoubei, Zhoubei is the winner of the 2015 Ace Variety Show. She signed to Star Media, which happened to be the holding company of [Starlight Show].
Zou Bei, a graduate of Huyin, is a real talented woman. She also brought her debut album "Blooming Flower", which began to warm up on QQ Music on September 2.
As for the third opponent, it is undoubtedly Lu Chen's old acquaintance - Ling Xiaoxiao.
Ling Xiaoxiao performed poorly in the final of "Super Singer" and only got 5th place.
Strictly speaking, his defeat really had something to do with Lu Chen. The fan groups of the two sides once fought to the death on Waves blog, and in the end, Lu Chen won.
This time, Ling Xiaoxiao took his debut album "True Love Is Invincible" to Lu Fei QQ Music against Lu Chen, which undoubtedly carried a strong taste of revenge.
Ling Xiaoxiao's signing company is Jin Hongwei's Juxing Corporation!
His solo album and Lu Chen's production time should be about the same, and the pre-promotion began on September 3.
Four new artists and singers debuted their solo albums on QQ Music at the same time, and carried out intensive publicity and pre-promotion at such a time. Such a situation has never happened in the history of QQ Music website.
Generally speaking, unless it is a sworn enemy or deliberate hype, there is a tacit understanding between entertainment record companies and agencies. The debut albums of their artists will often stagger the publicity period to avoid the situation of fighting against each other.
The competition in the pop music world is also very fierce. Every year, a large number of newcomers emerge. Those who are qualified to release albums are all characters promoted by various companies. No one wants to fight with their opponents at a critical moment.
Killing one thousand enemies may hurt oneself eight hundred!
And Orange Field Entertainment, Starlight Media and Juxing Corporation are all top or first-class companies in the industry.
It can be imagined how fierce the scene will be when the three parties fight together.
In fact, the main advertising space of QQ Music website has basically been divided up by the three companies, and in blogs, forums, post bars and other places, their publicity offensive is very fierce!
In contrast, Lu Chen is simply pitifully weak!
To put it simply, after Lu Chen made his debut in "Singing China" and won the championship, he did not participate in any notices, nor did he shoot advertisements or hold fan meetings to brush his face. He was so low-key that he was simply not like an artist.
Cui Zhengzhi, Zou Bei and Ling Xiaoxiao, which one of them is not promoting themselves everywhere? In today's fast-paced era, the ups and downs of star idols are very frequent. It is very easy for fans to like the new and dislike the old. Artists who do not often appear in entertainment news will soon be forgotten.
Lu Chen has the strength, but if he doesn't take on any notices or hype up, the popularity that he has accumulated with great difficulty will soon be exhausted.
Now is not the 1980s or 1990s, when a popular song can be sung for more than ten or twenty years!
"Our biggest problem is that most of the songs in the album have resources on the Internet …"
Lu Chen Studio, Lu Xi's manager's office temporarily served as a small meeting.
Except for Chen Xiaomei, the receptionist, all the other members of the studio were present, including Li Mubai.
Her sister rubbed her wrinkled eyebrows and said helplessly, "So fans won't have a strong desire to buy."
Compared with the albums of Cui Zhengzhi, Zou Bei and Ling Xiaoxiao, Lu Chen's album "You Who Sat Next To Me" is very transparent. All 10 songs can be found on the Internet as free resources, lacking a sense of mystery and expectation. Big naturally reduces the desire to buy.
Especiallyin the face of strong competition, many pop music lovers are likely to search for pirated content on the Internet after LuChen's album goes on the shelves, and are more willing to spend money on the other three's new albums.
Now, Lu Xi has become more and more involved in the role of studio manager and agent. She spends a lot of time every day to understand the news developments on the Internet and in the circle, and racked her brains to come up with ideas for Lu Chen.
She said, "I just received a call from the head of QQ Music business, asking if we need to postpone the album's release time, so as not to collide with Cui Zhengzhi."
According to the agreement reached between the studio and QQ Music, "You Who Sat Next To Me" will be pre-promoted on September 5 and officially launched on September 8.
Cui Zhengzhi's "Provocation" was also launched on the same day!
This new generation of idol in the entertainment industry is not an ordinary figure. His father is a famous actor in China, and his mother is a well-known artist in South Korea, so he has a wide network and many supporters in the circle.
Cheng Tian Entertainment, which he signed up with, is a big company in the industry, with many star idols under its banner, and has a very close cooperation with Shonan TV, which is just short of wearing the same pair of pants.
With connections and background, and the support of top companies, Cui Zhengzhi is handsome and fashionable. He is a model of the Korean style fresh meat that is very popular with young people at present. The fans of his Waves blog are close to 10 million!
No matter how many real fans or zombie fans there are, in terms of popularity alone, he absolutely crushes Lu Chen!
Cui Zhengzhi's debut album can be said to be highly anticipated.
But such a coincidence to collide with Lu Chen was very intriguing.
It should be known that generally speaking, the interval between the pre-promotion and the launch on the QQ Music website will not be too long. Three or four days is the best, and five days is also fine, but Cui Zhengzhi's publicity began on the 1st!
Zou Bei's album went on sale yesterday, and Ling Xiaoxiao's album is today.
The people present smelled a strong smell of conspiracy. Li Feiyu, Chen Xin and others couldn't help showing a worried look. Even Li Mubai, who has always been Big, straightened his back and sat up straight.
This Third Young Master Li originally came to make himself known, but the debut of Lu Chen's album really has something to do with him.
Because he is the core figure of Lu Chen's fan group, he is an indispensable existence.
It's just that Li Mubai didn't expect that releasing an album would be so troublesome and involve so many problems.
He couldn't help muttering, "Your circle is really messy."
Well, this sentence was also told to him by Lu Chen.
Everyone is not a fool. No one will forget the grievances between Lu Chen and Shonan TV. To say that it was purely a coincidence would be a bit of an insult to their IQ.
Of course, a behemoth like Shonan TV may not care about Lu Chen at all, but as a partner, Cheng Tian Entertainment, may not be so. They will certainly be happy to let Cui Zhengzhi step on Lu Chen.
On the other hand, Ling Xiaoxiao, who has had a direct conflict with Lu Chen, is not much of a threat, because everyone knows what kind of goods he is, and the quality of his album is estimated to be unlikely to be very high.
Lu Xi analyzed that Ling Xiaoxiao was involved, and most likely he wanted to take advantage of the situation to hype up.
Four new singers are fighting for the debut of their albums in QQ Music, which is undoubtedly a good hype hot spot.
Jin Hongwei is a famous hype king in the industry.
There are wolves in front and tigers behind, so how should Lu Chen face their challenges?
Everyone's eyes were focused on him.
Lu Chen was unexpectedly calm and said with a smile, "In fact, everyone thinks too seriously about the problem."
His smile was still full of confidence.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
