From the day of the birth of capital, every pore is full of filth and blood.
These two famous sayings perfectly explained the nature of business. The early expansion of the domestic Internet industry was a bloody process of killing and annexation. It followed the law of the jungle, where the strong preyed on the weak. The few giants had all fought their way out of the Red Sea, and their bones were filled with the nature of wolves that devoured everything.
They call it the rules of business.
But the domestic political system determines that this unlimited and barbaric expansion must be curbed, because the result of the monopoly of giants is to a great extent stifle the spirit of innovation, making it difficult for small and medium-sized enterprises to gain a foothold.
And the giants that grow up by swallowing the weak at home appear very weak in the face of foreign crocodile peers.
This situation eventually aroused the vigilance and reflection of the upper echelons of society. After a difficult game, in September 2005, the Commercial Creative Copyright Protection Act was officially released as a supplementary regulation to the patent and copyright regulations.
This regulation is aimed at the new Internet-based industry, protecting the original business creative model of enterprises from plagiarism, imitation, and encroachment by others, thus promoting industrial upgrading and expansion, forming a good market competition atmosphere, and avoiding falling into a vicious cycle.
The regulations stipulate that commercial creative copyright only accepts applications from enterprises, and after passing the review, a creative copyright protection certificate will be issued, with a validity period of 12 months.
That is to say, give you a year of development time, after a year, you will face the cruel competition in the market. If you can't develop and establish an advantageous position during the protection period, then don't complain if you are defeated.
After the commercial creative copyright protection regulations were formulated and passed and implemented, the State Ministry of Commerce, the Ministry of Information Technology, and the General Administration of Copyright jointly established the Commercial Creative Copyright Protection Office, referred to as the Creative Protection Office.
The Creative Protection Office is responsible for the approval, supervision and arbitration of commercial creative copyright. The department is not big, and its power is not small.
The implementation of regulations and the establishment of the Creative Protection Office have indeed protected the interests of small and medium-sized Internet companies to a large extent, giving them room for survival and development.
At present, three of the seven Internet giants in China have grown up under the protection of this regulation. There are also many small and medium-sized creative enterprises that have benefited a lot. It makes everyone dare to innovate and dare to innovate!
Interestingly, due to the excellent results of domestic commercial creative copyright protection regulations, European and American countries facing the same problem have also adopted similar programs and established corresponding institutions.
As early as a month ago, Lu Chen asked Lu Xi, in the name of Lu Chen Studio, to apply for creative copyright protection in the crowdfunding model to the Creative Protection Office, but so far there has been no news.
It is not easy to apply for copyright protection. The Creation Protection Office is not the "Greater China Music Library" controlled by a supercomputer. It needs to be reviewed manually, and the process is naturally long.
Also, due to some unclear factors, even if it was an original creative model, it might not be able to get the final approval.
In the industry, this protection permit was also jokingly referred to as the "Golden Permit."
It was said that any company that obtained this certificate would immediately attract the attention of venture capital investors!
Lu Chen didn't have the ambition to make a name for himself in the Internet industry, but he didn't want to waste this great idea. Therefore, he asked Li Mubai to help him inquire about the progress of the review and see if there was any hope of it passing the review.
If there was no hope, then he would directly operate the crowdfunding online and stop waiting.
Li Murong finished reading Lu Chen's creative copy. He pondered for a moment and said, "Your idea for this project is very interesting, but does it involve private fund-raising?"
Private fund-raising is a minefield. The crime of illegal fund-raising is very serious. The crowdfunding model is really similar.
Lu Chen replied without hesitation, "From the point of view of business and capital flow, crowdfunding is actually a form of group buying, which is essentially different from illegal fund-raising!"
"All project crowdfunding cannot be rewarded with equity or funds, and project sponsors cannot promise any financial benefits to supporters. They must be rewarded in kind, services or media content."
"Support for a project is a purchase, not an investment!"
With a confident look on his face, he continued: "For example, I want to make a record, launch crowdfunding on the platform, and call on fans to subscribe. As long as the funds needed for production and distribution are met, it will be declared a success."
"This model can also be extended to more levels, such as the development of new products, the production of records can be crowdfunded, the publication of books can be crowdfunded, the making of movies can be crowdfunded, and even charity relief can be completed through crowdfunding!"
For this project, Lu Chen rummaged through the memories he got in the dream world. Many details were firmly remembered by him, so in the face of Li Murong's questioning, his answer was watertight.
This kind of confident confidence made Lu Chen show a certain temperament and charm that did not match his age.
Su Daiwan, who was sitting next to Li Murong, brightened her eyes.
She didn't know what to think of, but she nodded slightly, and a smile appeared in her eyes.
Clap! Clap!
As soon as Lu Chen's voice fell, Li Murong clapped his hands.
The Li Family's eldest young master praised, "It's wonderful. This is the best new creative model I have heard in recent years."
He turned to Li Mubai and said, "Mubai, of all the friends you know, only Lu Chen is really worth associating with. It's not in vain that I came here tonight."
Li Mubai scratched his head and laughed a little stupidly.
Lu Chen said with a smile, "Big Brother Li is too complimentary. In fact, it's just a small idea."
Li Murongshook his head: "Even if it's a small idea, it also has gold value. The core of your crowdfunding platform's profit is the project commission, right? Then how to ensure the success of the project and the project sponsor will not run away with the money is probably the biggest problem. Strict project review is needed. You can't do it alone. "
The crowdfunding model is mainly composed of three parties: the project sponsor, the supporter and the platform. If the crowdfunding fails, it is simple. Just return the money directly to the supporter, but if the project fails in the implementation process, it means that the supporter will not get any compensation.
This is the platform's disclaimer, but the failure of the project will also hit the enthusiasm and confidence of the supporters, which means a loss of credibility for the crowdfunding platform.
Li Murong's question can be said to have hit the nail on the head!
Lu Chen said calmly, "Yes, because at present I set up this platform to serve myself. If I expand in the future, I will definitely introduce professional managers and work out more complete and secure terms."
Li Murongnodded with satisfaction.
Among the young people nowadays, there are very few who are as calm as Lu Chen and do things after careful consideration.
He said with a smile, "I almost forgot that you are an artist."
This is not a belittling, but a compliment, because Lu Chen behaves more like a business elite!
"What's wrong with being an artist?"
As a result, Su Daiwan disagreed and said angrily, "I'm still an artist!"
Li Murongchuckled and didn't explain. He just gently held her hand, his eyes full of affection.
Su Daiwan blushed and bowed her head shyly.
Li Mubai finally couldn't help it and shouted, "Big Brother, don't show your affection to sister-in-law. After saying so much, can you help or not?"
This Li Family's Third Young Master's idea is very simple. Just say it or not. Why talk so much?
Big Brother is really not straightforward!
With Li Murong's self-restraint, he couldn't help but glare at his younger brother.
He thought about it and said, "Lu Chen, to what extent are you going to do with this project?"
Lu Chen's heart moved and he said, "My original idea was to make a quick sum of money. If Big Brother Li is interested, you are very welcome to invest in it. Controlling shares is not a problem!"
Lu Chen originally planned to serve himself first after getting the "Gold Life Permit". If there is a venture capital that is interested, he will sell it as long as the price is reasonable. He believes that the money is enough to pay off his family's debts and there is still excess.
If Li Murong is interested, that would be great!
With the other party's family background and bearing, it is impossible to do anything to him by force. Even if the situation really happens, it's not a big deal to repay Li Mubai's favor.
With the memory wealth of a world, Lu Chen is fearless.
His dream has always been to stand on the brilliant highest stage, and it has never changed.
But intuition tells Lu Chen that Li Murong may not be interested in it.
Li Murongsmiled and said, "I told you that Mubai has met a real friend …"
"Well, you two can work together to run this crowdfunding platform. You can discuss the shares yourself."
"What?"
Li Mubai immediately jumped up and shouted, "I don't want to do it. How can I rob Brother Chen's shares!"
"Sit down!"
Li Murongshouted, "What do you mean by robbing? You have to pay for your own investments and shares to help your friends start their career, so that you don't have to drink and pick up girls all day. Look at what you have fallen into now!"
"Besides, if you don't have a share, in what name will I get involved in this matter? Do you think the people in the Creative Protection Office are so easy to talk to that you can ask them to help with a meal?"
Li Mubai suddenly wilted like a frosted eggplant. He sat down again honestly, his eyes rolling.
Li Murongsneered: "You don't want to be slippery. After investing and buying shares, the family won't give you money. You have to earn it by yourself. Otherwise, you will obediently listen to the family's arrangement and marry the one in the Wang family and have children!"
Li Mubai looked as if he had been struck by five thunders, and he had a look of no love in life.
Li Muronggave him another fatal blow: "Mushi will return to China next month. This project will just let her practice and supervise you by the way. In the future, there will be no shortage of your share in the family's business. You can't lose it all!"
"Li Mushi …"
Hearing the name, Li Mubai trembled all over and his face changed.
He suddenly fell to the ground and hugged Su Daiwan's leg.
"Sister-in-law, help!"
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