Cui Zhengzhi's "Provocation" has more than 40,000 ratings and comments on QQ Music. Clicking on the comment area of the album, attentive people can find that the comments inside are obviously polarized.
More than half of them are positive comments, and many of them are "top praise", such as "So good to listen to!" "Wonderful album!" "Support Zhengzhi oppa" and so on are innumerable, and there is a lot of repetition of the same content.
These comments are densely arranged up and down, and the formation is very neat.
It exudes a taste of false prosperity.
Of course, there are also some good comments with detailed comments, but compared with the bad comments, it is undoubtedly much less.
Low-score bad comments are more realistic and real than high-score positive comments. Many members who have bought the album don't have a high evaluation of "Provocation". The general view is that the album is too Korean in style, and it gives them the feeling that it is the same, without too many surprises and highlights.
Some people said that they regretted buying it. Although it was only 8 yuan, it was enough to buy a single "Provocation".
Some people also ridiculed that the songs in the album were like Korean plastic surgery – they were all poured out of the same mold, and several songs were similar to twins.
Some people even clamored for a refund!
In contrast, Lu Chen's "You Who Sat Next To Me" has about 40,000 comments, which is less than "Provocation".
But more than 90% of the comments in the album's comment area are positive, and most of the comments are meaningful, not the kind of simple reply that is fixed model.
Some people like "You Who Sat Next To Me", some people like "Those Flowers", some people appreciate "Love In The Wind", and some people have listened to "The Brightest Star In The Night Sky" dozens of times, but they are not tired of it.
A QQ Music member with the ID "Chen Xing" said in the comment, "I like LuChen's album, because it reminds me of my good school days, reminding me of my first love, my brother who slept on my upper bunk, those who liked me and the people I liked, and my youth that I can't go back to."
"Although I've heard most of the live versions, the complete album is still very different. The arrangement and accompaniment were done with great care, and the 8 yuan is really worth it. I hope to buy the CD record."
Another ID called "World Traveler" wrote: "I've long seen Lu Chen's singing in" Singing China ". At that time, there were several songs that really moved me. So, after knowing that he released an album, I bought and downloaded it as soon as possible. I wasn't disappointed. It felt really good."
"For this album, I want to say, Lu Chen, you are an extraordinary singer!"
There were many similar comments, and some people even talked about their youth.
This kind of comment atmosphere is in sharp contrast to "Provocation"!
At the same time, it also deeply stimulated someone.
Bang!
An expensive branded mouse slammed heavily on the desk. The plastic at the bottom was immediately torn apart, revealing the circuit board inside. It looked like it was about to die.
Cui Xiuyin, who heard the noise in the room, hurried over, still holding the phone tightly in her hand.
She looked at her brother sitting in front of the computer with great worry. She opened her mouth, but didn't know what to say.
Originally, she and Cui Zhengzhi were supposed to leave Huhai for Shacheng today, but because of the album sales, they were delayed. The subsequent itinerary and schedule arrangements had to be changed, and the consequences were very troublesome.
It was just that Cui Zhengzhi was in such a bad mood that Cui Xiuyin didn't even dare to persuade him.
She knew her brother's character too well. He was used to having a smooth sailing. Once he encountered setbacks, he would be upset and irritable, and all kinds of bad temper would follow. Now, it's good that he only broke a mouse.
Today is September 11, and the total sales of Lu Chen's "You Who Sat Next To Me" album exceeded 150,000, and it was a foregone conclusion.
There was even hope to achieve [Platinum Record]!
The sales of Cui Zhengzhi's "Provocation" directly plunged, barely exceeding 90,000. The gap was so big that it made people desperate.
In just three short days, he felt as if he had fallen from heaven to hell.
Even if this sales result was very good.
After a while, Cui Zhengzhi asked, "Sister, did the company call you again?"
Cui Xiuyin sighed and said, "Yes, the company is very angry. They have stopped the promotion of the new album and will no longer buy the charts. They want you to go to Shacheng tomorrow, otherwise …"
"Also, Mom and Dad also called and asked about your situation."
Cui Zhengzhi stayed in the hotel for two days. He didn't give any notice or answer the phone. The company was furious.
Although she used the excuse of being sick to fend them off, she couldn't hide it from others.
Cui Zhengzhi reached out and closed his laptop, rubbed his face hard, and said in a hoarse voice, "I see. Tomorrow, we will go to Shacheng. You can rearrange the itinerary for me."
"Good!"
Seeing that her brother had cheered up again, Cui Xiuyin was also very happy: "It doesn't matter if you lose this time. You have plenty of opportunities to defeat that Lu Chen in the future!"
Cui Zhengzhi nodded hard.
But his mind was still full of the comments he had seen on the Internet. The bad comments about himself and the good comments about Lu Chen were like sharp thorns, stabbing him to the point of going crazy!
Lu Chen!
Cui Zhengzhi remembered the name firmly. He vowed that one day he would wash away today's humiliation!
On September 12, "You Who Sat Next To Me" sold more than 180,000 copies.
On September 13, it broke through 200,000 copies.
On September 15, 250,000 copies!
In seven days, the album created the best weekly sales record on QQ Music Network in half a year, and even surpassed the albums of many domestic first-class singers, becoming the best newcomer album sales in recent years.
In contrast, Cui Zhengzhi's "Provocation" was much inferior, with a total sales of 110,000 copies in seven days, less than half of Lu Chen's!
At this point, there were fewer voices about Lu Chen on the Internet.
The reason was very simple. It was because everyone knew that Lu Chen was an independent artist. He did not have a powerful entertainment agency behind him. It was impossible for him to buy 20,000 to 30,000 sales. It was completely different when he reached this level.
Online sales of a singer's album were different from physical record sales. The sales in the first week often accounted for about 50% of the total sales. The weekly sales of 250,000 copies meant that "You Who Sat Next To Me" was likely to eventually break through the 500,000 mark.
500,000 copies meant the certification of [Platinum Record], and it also meant a sales performance of 4 million!
According to the 50% share, and deducting 10% tax, Lu Chen could get a full 1.6 million!
How much did he invest in this album? It was estimated that it was only a few hundred thousand.
All the songs were written by Lu Chen himself.
It was simply a big profit!
It was unknown how many people in the industry were jealous, and more people felt that it was inconceivable.
Why did this album, which already had a live version and no large-scale publicity hype, sell so well?
On the evening of September 15, Chen Guodong, who was certified as "Lecturer in the Department of Music at Beijing Normal University" on Waves Blog, posted a long blog post titled "The Silent Majority".
As a university lecturer, Chen Guodong had little to do with the entertainment industry, but in the pop music world, his name was widely known. He was a famous music critic and contributed to a number of amateur music websites and magazines.
In this long blog post, he focused on Lu Chen's album, which had been widely concerned in the industry.
At the beginning of the blog post, Chen Guodong said that he attended the freshmen welcome party at Normal University on the 10th. As a result, he heard four songs at the party, namely "You Who Sat Next To Me", "The Brother Who Slept On My Upper Bunk", "Those Flowers" and "The Brightest Star In The Night Sky"!
These four songs were all from Lu Chen's "You Who Sat Next To Me" album, and all of them were welcomed by the students. The playing and singing of several boys even attracted warm applause and cheers from the audience.
In contrast, a few popular dance and song programs received mediocre responses.
This aroused Chen Guodong's deep thought. Why was Lu Chen's campus folk songs so popular with college students and sold so well on QQ Music?
He analyzed that it should be that this album touched the feelings of the "silent majority".
The so-called "silent majority" was actually ordinary young people and ordinary pop music lovers. They lived around you and me. Some were on campus, and some were working hard in society.
They liked listening to pop music, but they didn't go after stars very much. If they wanted to listen to songs, they would search for free downloads on the Internet, and they would not easily express their opinions.
This huge group was often ignored by entertainment agencies during publicity, because they were not like the fan group of stars, which could bring them rich profits.
Therefore, the market trend of pop music was to cater to fan groups. The most popular European, American, Japanese and South Korean styles were the best evidence. Entertainment companies and singers and stars were changing ways to meet the needs of these people.
The decline of domestic music originality had a lot to do with this bias!
But were the "silent majority" willing to passively accept it?
The answer was obviously no.
They, including some star fans, had long begun to get tired of imitating and plagiarizing the entertainment atmosphere of Europe, the United States, Japan and South Korea. They didn't want to listen to the same fast songs, but they had no choice.
Because the whole market was like this.
However, the emergence of Lu Chen was like a fresh wind blowing into the pop music world. His original "campus folk song" work undoubtedly let people see the new hope of local originality!
So, the energy that had been accumulated for a long time erupted. The most direct reaction was to drive up the sales of "You Who Sat Next To Me". There must have been many people who usually listened to free songs, and they were willing to take out 8 yuan to support Lu Chen.
Therefore, Lu Chen was able to defeat his opponent Cui Zhengzhi with a crushing force.
The latter was precisely the representative of Korean Wave music.
This was support, but also a silent struggle, the power of the "silent majority".
At the end of the blog post, Chen Guodong believed that the domestic pop music world should really start to reflect!
Don't ignore the "silent majority".
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