He would try his best to evade as many things as he could. He was not willing to get involved.
When the 100th car came off the production line, BMW's product launch was carried out as scheduled. Other than the provincial leaders, there were also reporters from all over the country hired by the advertising company. It was a huge scene.
However, what surprised everyone was that there were so many dealers from all over the country. Although the distribution advertisement was distributed throughout the country, it was for the purpose of spreading the net and catching the fish.
According to their original expectations, it would be good if there were seven or eight dealers. They didn't expect there to be seventy or eighty dealers.
However, the attitude of these dealers was not so pleasant. They were all rich and powerful automobile trading companies and mechanical and electrical companies from all over the country.
These division heads and section chiefs held cigarettes in their hands as they kicked the tires of their brand-new cars in the showroom. Then, they nodded their heads in satisfaction.
Yang Yong was unhappy. However, when he heard that the other party had actually placed an order, he couldn't help but treat them like his own father.
"Can we really get a car loan?" A fat man with small eyes asked Yang Yong.
Yang Yong said, "We are working with the Commercial Bank. All of you know how powerful they are. It won't be a problem."
The fat man said, "Then it won't be a problem."
Li He looked on coldly from the side and didn't say anything. Anyway, he would let these people be arrogant. He knew that the car dealership market would be his fourth son's sooner or later.
Moreover, these dealers were here because of BMW's pioneering car loan policy in the country.
Indeed, the media had focused on the car loan policy of BMW Xiaokang this time. They had completely ignored the performance and outstanding performance of the car.
This made everyone a little angry.
However, they still had to do what they had to do.
Although their current production capacity was limited, they still had to advertise. Li He waved his hand and went to paint the wall advertisements!
Painting the wall advertisements on the main road of the suburbs was simple, crude, and effective. The cost was low, and the penetration was strong. Therefore, painting the wall was not only popular among those who sold health products and animal feed, but also cars and mobile phones.
The advertising slogan was written by Li He himself. When he wrote it, everyone was shocked.
"Xiaokang's car is good. Going into business is a treasure."
"Small truck is good. Wife won't run around."
"Xiaokang's car is good. Wife can only sleep with it."
"Xiaokang bought a good motor home and married a better wife than others."
"You have Xiaokang, the whole village will follow you!"
"The BMW Mini is good. It can run freely in the ravines."
"I advise Heaven Duke to reinvigorate himself and buy a Buick."
"If I sell it to the people in the city, I'll raise the price and sell it to the villagers at a discount."
"It's better to be comfortable than work. You can earn money and support your family at the same time!"
"The East Blows, the War Drums Beat, I'm not afraid of anyone!"
"Xiaokang car, 0 yuan and 0 down payment!"
"Don't worry if you don't have the money to buy a car. BMW Xiaokang will help you!"
“.....”
Everyone looked at the more than a hundred advertising slogans and didn't know whether to admire or cry. In any case, there was only one word: vulgar!
Two words, degrading!
Yang Yong put on a long face and said, "Mr. Li, isn't this too childish? “
"If we want our advertisements to reach third- and fourth-tier cities, or even fourth- and fifth-tier cities, or even counties and villages, we have to connect to the local culture. Let's surround the city from the countryside. "Li He was very satisfied with his performance.
The so-called down-to-earth advertisement should be this simple and crude!
"Alright!" Yang Yong clenched his teeth and carried out the plan. He would paint in Jiangsu, Zhejiang, and Shanghai first!
What no one expected was that the effect of this advertisement was surprisingly good!
The daily production of BMW cars reached 250 units, but the supply still couldn't meet the demand.
Whether it was the customers, car dealers, other companies, or even the media, they were all completely conquered by the wall painting advertisements.
Therefore, after thinking for a while, which company was better at painting walls?
BMW Mini!
Therefore, there were many imitating BMW advertising slogans. There was no dirtiest, only dirtier.
Li He was very satisfied with BMW's flourishing momentum. There was no meaning for him to stay here anymore. It was time to go back. When school started, he had to go north with his wife and children.
Before leaving, he reminded them again and again that BMW was still targeting the car market and must work hard to develop their own car platform.
On his way back, he took a plane from Jianqiao Airport. This was originally a military airport, but in 1971, in order to ensure that Nixon could visit China smoothly, Jianqiao Airport was expanded. The original 2200 meters runway was lengthened and thickened. A new terminal was built, the parking apron was expanded, and the Hangzhou-Hangzhou Highway was built. It became a real civil airport that could accommodate large planes like Boeing.
When he arrived at the door, he found that the Dogo Kampf was also brought back by He Fang. Li Lan was pulling its tail and spinning it around.
"Where's your mother?" Li He slapped Li Lan's hand away and used his sleeve to wipe his snot.
"Where is she!" Li Lan pointed to the yard.
"Oh my mother!" Li He couldn't stand Li Lan's bad breath. He didn't expect that after staying in the south for so long, nothing had changed.
"You're back. Have you eaten?" He Fang was feeding Li Yi milk in the yard.
"I don't have time to eat." Li He wanted to take his daughter. "Come, let daddy give you a kiss."
"Go away. We'll talk after you take a bath. I'll put her to sleep first and make you something to eat." He Fang put away the milk bottle, coaxed Li Yi in her arms for a while, and then put her into the basket.
After that, she made tea for Li He as usual before going to the kitchen.
Li He sat on the chair and drank tea for a while, then got up to take a bath.
After the bath, He Fang's dishes were served.
"Did you miss your husband?" Li He held her neck and teased, "What do you mean by shaking your head? You're too heartless. "
"The child is here, behave yourself." He Fang said shyly.
"I'm taking the route of going deep into your skirt." Li He's body was already itching. He realized that he was almost like a teddy now. He couldn't help himself when he saw a woman.
"Don't be serious." He Fang brought him a pair of chopsticks. "Hurry up and eat. After dinner, stay at home and look after the child. I'll arrange a school for Boss."
"What school? The one in Mian Alley is fine. Why do you need to arrange it? "Li He asked curiously.
He Fang said angrily, "You don't care about the child at all. He's already in first grade."
"There's a primary school in Mian Alley."
"That's not the best primary school. I'll ask someone to arrange for him to go to the first grade school," He Fang said matter-of-factly.
Li He shook his head helplessly. "That's even further away from home. What's the point of all this? He's only in primary school. Is all this necessary? "
"It's necessary! Don't worry about it. I'll arrange it. " He Fang stood up and suddenly noticed the snot on Li Lan's sleeve. She smacked his butt. "What did Mommy tell you? Is she not hygienic? "
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