Ma Zhiming and Tian Huixin also leisurely picked up a lychee, peeled the skin, and put it into their mouths.
In fact, the cooperation with the Taoyuan Company to sell this batch of fruits had already been decided before Ma Zhiming and his family left. No matter the quality of this batch of fruits, Ma Zhiming would not hesitate to do Xia Ruofei a small favor.
Therefore, the two of them did not look like they were on an inspection trip. It was more like they were on an excursion or a farm trip.
However, when the lychee entered their mouths, their eyes lit up at the same time.
As members of a wealthy family in Hong Kong, Ma Zhiming and Tian Huixin had eaten all kinds of high-end fruits. However, this Taoyuan organic lychee still gave them a breathtaking feeling.
Especially that natural and sweet taste, it made the two of them unable to stop even if they wanted to.
Little Huanhuan, who was next to them, shouted happily, "It's so delicious! Brother Ruofei, I want more! "
Xia Ruofei smiled dotingly, peeled another lychee, and put it into Huanhuan's mouth.
Huanhuan said vaguely while eating, "Dad, Mom, Brother Ruofei's lychees are much better than ours!"
Ma Zhiming and Tian Huixin couldn't help but show a strange expression. It was indeed a little awkward that a world-class wealthy family couldn't enjoy this kind of fruit.
However, children's words carried no harm, and what Huanhuan said was indeed the truth.
Xia Ruofei said with a smile, "Huanhuan, eat more if it's delicious. Brother Ruofei has enough fruits here! But you'd better save some space in your stomach. There are very delicious cherries on the other side of the mountain! "
"Okay!" Huanhuan nodded heavily.
After tasting the lychees, everyone walked to the cherry garden together.
Ma Zhiming and Tian Huixin couldn't help but take a deep breath when they saw the sparkling and translucent purple-red cherries on the tree.
The air was filled with a faint natural fruit fragrance, which made people feel relaxed and happy.
The appearance of the cherries was so good that they could compete with the Taoyuan vegetables. They were like works of art.
Soon, Huanhuan couldn't wait to pick a lot of cherries under Xia Ruofei's protection.
After tasting it, Ma Zhiming's family was conquered by the taste of the cherries without exception.
Huanhuan kept stuffing them into her mouth. Her pink cheeks were stained with purple-red juice, but she didn't notice.
Ma Zhiming and Tian Huixin looked at each other. This time, they came with the intention of returning a small favor to Xia Ruofei...
. it was not an exaggeration to say that, even in the high-end fruit sales chain of Hengfeng Group, there was no fruit that could compare with the Taoyuan cherries and and Taoyuan cherries. even in the high-end fruit sales chain of Hengfeng Group's's Group's high-end fruit sales fruit fruit fruit...
. fruit..... is.... it. it... it. it.... and it is... of of the... of. fruit's. Of the's. of. of it, it of of the '.......... s.. ......... and.?.... sold..... I can also waive all the channel fees. You only need to pay the necessary logistics and labor costs. "
Ma Zhiming was now completely conquered by the Taoyuan fruit. Even if he didn't earn a penny, he was willing to be the agent of such a fruit.
This was a very good promotion for Hengfeng's high-end fruit brand. The intangible income was far higher than the profit of the channel fees.
Xia Ruofei smiled and said, "Mr. Ma, I'm afraid there's no other way. Our Taoyuan company's main focus is on the domestic market. Although your group's fruit chain stores also have stores in the country, their positioning is too high-end and too niche. From the perspective of our brand promotion, I definitely need to give a part of the quota to some other popular channels."
Xia Ruofei's relationship with Ma Zhiming's family was extraordinary, so he didn't beat around the bush. Instead, he directly expressed his thoughts.
Ma Zhiming showed a trace of regret, but he quickly said, "I understand. Xia Sheng, if conditions permit, please give us as much of the quota as possible! "
"That's for sure." Xia Ruofei said with a smile, "We are old friends. I will do what I can. Mr. Ma, I will try to give your company about half of the quota. I really can't do anything about the remaining half. "
Ma Zhiming was overjoyed. "Thank you! Thank you! "
Xia Ruofei then said, "By the way, our farm has been recently expanded and renovated. It will be accepted soon. When the time comes, our production capacity will be increased by about three times. Taoyuan vegetables should also be increased to give you some quota."
Ma Zhiming said happily, "This is really good news! At present, in our major hotel chains and high-end clubs around the world, Taoyuan vegetables are in short supply. "
In fact, Ma Zhiming had long wanted to ask Xia Ruofei to supply more Taoyuan vegetables. However, he also knew the scale of Taoyuan Farm. In order not to embarrass Xia Ruofei, he had never mentioned this matter.
Now that Xia Ruofei had taken the initiative to mention it, Ma Zhiming was naturally overjoyed.
Because Ma Zhiming was busy with company affairs and Huanhuan had to participate in some talent training during the summer vacation, their family would return to Hong Kong tomorrow. It was precisely because of this that they used a private jet this time.
Therefore, after inspecting the orchard here, Ma Zhiming and the others proposed to leave. After all, he had to go back to the mainland to visit his father-in-law, Professor Tian. Otherwise, it would be unreasonable.
Xia Ruofei originally wanted to invite Ma Zhiming's family to stay for dinner. However, seeing that they were really tight on time, he didn't want to stay any longer. He took Huanhuan, who still wanted more, to pick more lychees and cherries. He asked her to take them back to eat. At the same time, he also brought some for Professor Tian and Tian Huilan.
Ma Zhiming's family came and went in a hurry, but the cooperation was finalized.
Specific specific matters such as the specific supply and quota naturally didn't require Ma Zhiming to personally come forward. Xia Ruofei also didn't need to do it personally. When the time came, Feng Jing and Hengfeng Group's office in Southeast Province would be enough.
Feng Jing, who accompanied the inspection, was full of admiration for her young boss when she saw that the crown prince of Hengfeng Group in Hong Kong was so polite to Xia Ruofei.
In the afternoon of the same day, the sales manager of Dingfeng Winery, Li Jing, personally came to Taoyuan Farm to report to Xia Ruofei with the preferential terms offered by various major business channels.
Therefore, Xia Ruofei called for a meeting of the middle-level and above employees in the administrative team to discuss the quota issue.
Cao Tieshu had already walked around the entire orchard with a few experienced farmers. Their estimated output was similar to Feng Jing's estimate the day before yesterday.
The lychees were about 110,000 catties, and the cherries were about 45,000 catties.
Of course, the specific output could only be known after all the fruits were harvested and weighed, but it wasn't too different from the estimated output.
Hengfeng Group took the high-end route and had a relatively high compatibility with the Taoyuan brand. In addition, Xia Ruofei also promised Ma Zhiming that he would be biased in terms of the quota. Therefore, Xia Ruofei directly made the decision to give Hengfeng Group a quota of 50,000 catties of lychees and 20,000 catties of cherries.
As for the other business channels, the preferential terms offered were similar. Most of them promised to give the most eye-catching and the best sales booths and discounts on the channel fees.
After everyone's discussion and Xia Ruofei's weighing of the pros and cons, they finally decided to give preferential treatment to Wal-Mart, which had Sam's Club stores, and Yonghui, which had deep roots in the local area, a quota of 10,000 catties of lychees and 2,500 catties of cherries to these two channels.
The other channels, Xijiang Moon Club, and Ling's Restaurant would divide the remaining 40,000 catties of lychees and 15,000 catties of cherries.
After this year's fruit quota was set, Feng Jing's administrative team immediately took action. They separately contacted Hengfeng Group's office in Southeast Province and many business channels to confirm some details of the shipment.
As for the price of the two fruits, Feng Jing didn't raise any objections to Xia Ruofei's decision that day after inspecting the market. Therefore, the price was still 100 yuan per kilogram for lychees and 300 yuan per kilogram for cherries.
All the business partners took this price for granted, and no one raised any objections.
This also meant that this year's batch of fruits could bring about 12 million yuan to Xia Ruofei.
Although this money wasn't much compared to the high-grade Zui Ba Immortal Wine or the Iron maple bucket, and it was only once a year, Xia Ruofei was still very happy.
This was because it was very important to increase the popularity of the Taoyuan brand and enrich the Taoyuan Company's product line.
Xia Ruofei's goal was to make the Taoyuan brand a world-class brand. If it was just to make money, there was no need to make vegetables and fruits that were less profitable and energy-consuming. They could just directly sell high-end Iron maple bucket, shad, truffles, and so on.
After the fruit quota meeting was over, Feng Jing called Xia Ruofei to her office.
As soon as Xia Ruofei entered the door, he saw Lin Qiao in the office. She was looking at something on her Apple laptop.
"Qiao 'er!" Xia Ruofei said with a smile, "You really came here for an internship!"
"Of course!" Lin Qiao raised her chin and said, "Do you think I'm joking?"
Feng Jing walked over with a smile and said, "Chairman, I invited you here because the design of our outer packaging has been completed. Please come and take a look."
"Oh? The efficiency this time is pretty good! "Xia Ruofei said with a smile.
"Of course!" Feng Jing said with a smile, "Who asked you to assign tasks so urgently every time? This time, it's all thanks to little sister Lin Qiao's help. "
Xia Ruofei opened his eyes wide and pointed at Lin Qiao and asked, "Qiao 'er? What could she do to help? It's good enough that she didn't cause trouble for you, right? "
"Brother Ruofei, you're looking down on people again! Hmph! "Lin Qiao said coquettishly.
Feng Jing said with a smile, "Chairman, little sister Lin Qiao really helped me a lot this time! Let's take a look at the design first! "
After that, Feng Jing signaled to Lin Qiao. Lin Qiao pouted slightly and turned the laptop's screen to Xia Ruofei and said, "Here! Take a look! "
Xia Ruofei took a closer look. Lin Qiao's computer screen was a rendering of the packaging box.
He took a look and couldn't help but reveal a surprised expression. This packaging design really made his eyes light up.
The design of the outer packaging was very simple. The background color was elegant beige, and the main area was printed with a large photo of lychees or cherries.
At a glance, Xia Ruofei recognized that the source of the picture was the lychee and cherries produced by Taoyuan Farm. However, after some post-processing, the lighting and visual effects were very good. Furthermore, some water droplets were added in the post-processing, making it more layered and three-dimensional. It made people's hearts beat faster when they saw it.
The contrast of the red fruit against the beige background was very strong. It had a fresh and tender feeling.
Next to the fruit picture, there were green words — Taoyuan Organic Lychees/Taoyuan Organic Cherries. Next to it, there was a row of vertically arranged green words — Pure Natural Taste.
The size, style, and position of these words were all carefully selected. They were arranged in a disorderly manner, and it had a sense of design.
Between the fruit picture and the words, there was a green color block running through the entire side. The Taoyuan Company's logo was printed on this color block, and it was very eye-catching.
The front and back of the box had the same design. The two sides of the box used green words to introduce the Taoyuan brand, the quality of the fruits, the nutritional content, etc. There was also a green QR code, which was the Taoyuan Company's official WeChat and Weibo account.
After Feng Jing's administrative team was set up, these media channels were quickly opened. There were also dedicated staff to maintain them.
Feng Jing was very focused on the use of new media.
There was even a plastic handle at the top of the packaging box.
The entire design looked very high-end, but it was not luxurious. Instead, it gave people a fresh, natural, and simple feeling.
Xia Ruofei couldn't help but praise. "Beautiful! Manager Feng, this design company's standards have improved! Seems like we can work with them for a long time! "
Feng Jing smiled and said. "What do you mean by improving their standards?! Their first draft is still the same as before. They used a lot of heavy colors, and one look and you can tell that they are nouveau riche! "
"Really?" Xia Ruofei was surprised. "Then the changes are still quite good!"
"That's why I said that Sister Lin Qiao's contributions are not negligible!" Feng Jing said. "She was the one who came up with the basic ideas for this version of the design. She even followed the designer personally and implemented all her ideas into the draft."
"Wow!" Xia Ruofei couldn't help but exclaim. "Qiao 'er, I didn't expect you to have a talent for designing! I have a whole new level of respect for you now! "
Lin Qiao made a face at Xia Ruofei and said proudly. "You still dare to look down on me!"
Xia Ruofei laughed and said, "Yes, yes, yes. It's all my fault! Designer Lin, you have contributed greatly to this mission. I'll get Manager Feng to give you a big red packet as a reward for your contributions to the company. Is that okay? "
"Really?"
"How can it be fake? I'll cash it out today! " Xia Ruofei smiled and then said seriously, "Qiao 'er, I think you're really talented in design. Why don't you learn Photoshop, Illustratar, InDesign, and other graphic design software during this summer vacation when you're free? It's never a burden to have more skills! "
Feng Jing also said, "Yes, yes, yes. Your laptop is quite good. It should be enough for you to practice your drawing."
"Okay!" Lin Qiao said. "But self-learning shouldn't be easy, right? Sister Feng Jing, please teach me when the time comes! "
Feng Jing said straightforwardly, "Sure! I had some experience when I was in university, but I'm not very good at it. If you have any questions, you can look for me anytime! "
Xia Ruofei saw that the two of them were chatting happily and couldn't help but clear his throat.
Feng Jing and Lin Qiao looked at each other and smiled.
Feng Jing held back her laughter and pretended to be serious. "Chairman, what do you think of this design?"
"No problem! We'll use it! "Xia Ruofei said." Inform the other party to start production immediately! Old Cao has already started to organize the workers to harvest today. The progress of the packaging box must be kept up! "
"Okay!" Feng Jing said.
"Oh right, I'll talk to Pang Hao later. You can go to the finance department and get … 2000 RMB!" Xia Ruofei looked at Lin Qiao and smiled. "Consider it Qiao 'er's design fee. We can't let the' non-staff staff 'who contributed to the company feel disappointed!"
"Okay!" Feng Jing said straightforwardly.
Lin Qiao said embarrassedly, "Brother Ruofei, you're really giving me a bonus? There's no need! I'm helping you, I can't take money. "
"Why can't you take it?" Xia Ruofei said seriously. "Using labor in exchange for remuneration is the most normal thing."
"But that's too much …"
"Is it? I don't think it's too much at all! "Xia Ruofei said." What's the most valuable thing now? Creativity! Ideas! Inspiration! For this product, I think 2000 RMB is not too much at all. "
Feng Jing nodded in agreement. As a senior professional manager, she naturally knew that Xia Ruofei's words were very reasonable.
"So, it's settled." Xia Ruofei didn't allow Lin Qiao to decline. "Sign the contract and get the money today!"
Lin Qiao saw that Xia Ruofei was firm and could only nod. "Thank you, Brother Ruofei …"
Xia Ruofei smiled and said, "Oh yeah, Qiao 'er, give me your ID."
"Why do you want my ID?" Lin Qiao asked, puzzled.
However, she obediently took out her wallet, took out her ID, and handed it to Xia Ruofei.
"You don't have to worry about that!" Xia Ruofei laughed and said, "I won't use your ID to do anything illegal, right?"
"That's hard to say!" Feng Jing joked. "Sister Lin Qiao, I think you should be more careful!"
Lin Qiao said seriously, "Brother Ruofei won't!"
Xia Ruofei winked at Feng Jing proudly and said, "See? My sister knows me the best! "
Feng Jing couldn't help but laugh.
Xia Ruofei waved the ID in his hand and said, "Okay, you guys continue with your work! I'm leaving! "
After that, Xia Ruofei turned and left Feng Jing's office.
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