Everyone found a shade and sat on the ground. They tasted the delicious lychees and cherries while listening to Xia Ruofei.
Xia Ruofei said methodically, "First of all, I will be in charge of the sales of the fruit. I will contact some of the previous partners. It should be no problem to sell out all the fruits."
Feng Jing said, "Chairman, I just estimated that each lychee tree can produce about four to five hundred kilograms. The total output is estimated to be more than 100,000 kilograms! The output of each cherry tree is estimated to be about 200 kilograms. The total output is at least 40,000 kilograms! Can we really sell so many fruits at once? "
This yield was really amazing. It should be known that a normal fruit tree would take at least three or four years to produce a sizeable yield, and these fruit trees had only been planted for about a year. Although Xia Ruofei had bought the bigger saplings at that time, the growth rate was far better than the average fruit tree.
Therefore, Cao Tieshu was also surprised when the cherry and lychee trees produced fruit in April and May.
Not only did these fruit trees grow very fast, but they also produced fruit on a large scale in the second year after they were planted. This was far beyond Cao Tieshu's knowledge.
Cao Tieshu was an old farmer. His estimate of the output was similar to Feng Jing's.
Even among the four or five year old fruit trees, this yield could be considered high.
Xia Ruofei said with a smile, "Don't worry! I'm afraid that the output is too small and not enough for them to share! "
The Hengfeng Group of the Ma family in Hong Kong had already begun to diversify. They were involved in the high-end fresh fruit industry. There were many chain stores in China, Hong Kong, Macao, Taiwan, and Southeast Asia, specializing in high-quality fresh fruit.
If Ma Xiong knew that Xia Ruofei's Taoyuan Farm had such high-quality lychees and cherries, he would definitely want to buy all of them. It would be best if he didn't give any to others.
The winery had established a very close relationship with many large chain stores in China. Because of the hot sales of Zui Ba Xian and the control of the output, it was basically those large chain stores that were trying to curry favor with the winery.
Therefore, as long as Xia Ruofei said something, those chain stores would definitely rush to give the best fruit sales position to the Taoyuan Company.
In addition, long-term partners such as Xijiang Moon Clubhouse and Ling's Restaurant also welcomed this kind of high-end fruit.
Therefore, even though the production seemed to be high, if it was distributed to these partners separately, it would even be difficult to make ends meet.
However, these fruit trees were still in their growth stage, and their production should continue to increase in the next few years.
This was especially true for the lychee tree. It had a lot of room for growth. In the south, there were many giant lychee trees that were hundreds or even thousands of years old. A single tree could produce several thousand pounds of fruit.
Feng Jing saw that Xia Ruofei was full of confidence, so she didn't say anything more. She knew Xia Ruofei quite well now. She knew that this young chairman basically wouldn't do things that he wasn't sure of.
Xia Ruofei continued: "Manager Feng, you will be in charge of the packaging design and production of the fruits. Just like before, find a company to design a relatively high-end packaging. Our Taoyuan Company's logo must be very eye-catching. "
Feng Jing nodded and said, "Okay, no problem. Leave it to me!"
Xia Ruofei thought for a while and said: "Let's call them Taoyuan Premium Organic Lychees and Taoyuan Premium Organic Cherries!"
"Although it's a bit hard to pronounce, it's not a big problem." Feng Jing smiled and said, "I will ask the designers to design it properly!"
Xia Ruofei then looked at Cao Tieshu and said, "Old Cao, you'll be in charge of the harvesting work. Once I've contacted the market and Manager Feng has solved the packaging problem, we'll immediately start harvesting the fruits."
Cao Tieshu grinned and said: "Okay, Boss!"
Xia Ruofei said: "Now, we can also make some preparations in advance, including tools and personnel. The farm might not have enough manpower, so we can temporarily hire some villagers to help. "
"I got it! Don't worry, Boss! "Cao Tieshu said.
Feng Jing added, "Old Cao, these fruits are all high quality, so we need to be careful when harvesting them. We can't afford to damage them. It's best if we set up a standard and give the workers a simple training session before harvesting. We need to emphasize this to everyone."
Xia Ruofei said: "Yes, yes, yes. This is also very important. Manager Feng, I think you should send someone to learn more about the harvesting and packaging process of those high-quality fruits and help Old Cao to set up a set of standards. "
"Okay, Chairman!" Feng Jing said.
Cao Tieshu was an uncouth man. When he first heard that he would be the one to set the standards, he immediately felt a headache coming. Fortunately, Xia Ruofei immediately sent people over to help him, and his worries immediately turned into joy.
At this time, Lin Qiao spat out a cherry pit and asked: "Brother Ruofei, what should I do?"
Xia Ruofei smiled and scratched Lin Qiao's nose and said: "You! Just be responsible for eating! As long as you are not afraid of getting heaty, you can have as many lychees as you want! Err … … You can eat as many cherries as you want! "
Lin Qiao pouted and said: "Brother Ruofei, you are looking down on me … …"
Feng Jing laughed and said: "Sister Lin Qiao, the Chairman doesn't think highly of you, but I think highly of you! Since you have nothing to do during the summer break, why don't you work with me to design the packaging for the fruits? Just treat it as an internship in advance. "
"Okay, okay!" Lin Qiao said happily.
High school was very busy, and there was no time to do other things. After the college entrance exams, Lin Qiao's stress was greatly reduced, and everything was new to her.
Xia Ruofei said: "Manager Feng, Qiao 'er just finished her college entrance exams. She still has to estimate her marks and fill in her college application … …"
Lin Qiao immediately said: "After the results are out in two days, I will be able to estimate my marks. It doesn't take long. The application is next month, and it will not affect my internship with Sister Feng Jing!"
Feng Jing smiled and said: "Chairman, since Sister Lin Qiao is so interested, why don't you let her work with me? At least I will have a free labor force! "
Lin Qiao smiled and said: "That's right, that's right. I won't take any money!"
Xia Ruofei could only smile helplessly and said: "Fine! Qiao 'er, don't create trouble for Manager Feng! The time for this mission is very tight. "
"I know! You are even more naggy than my mother! "Lin Qiao stuck out her tongue and said.
Xia Ruofei looked at Lin Qiao lovingly and shook his head.
Everyone stood up, and Xia Ruofei put the lychees and cherries into a bag. He wanted to bring them back for Huzi's mother to try.
After that, he asked Cao Tieshu to pick more fruits for the company's employees and workers. This was the first batch of fruits produced by the district, and it was considered a benefit for the employees.
Cao Tieshu immediately followed Xia Ruofei's instructions and picked up his tools to pick the fruits. Xia Ruofei, Feng Jing, and Lin Qiao walked down the hill.
On the way, Feng Jing suddenly asked: "Oh, Chairman, how much are you going to set the prices for these fruits?"
Xia Ruofei thought for a while and said: "Since we are going for premium products, then the prices should not be too low. It must be high quality!"
This was also Xia Ruofei's strategy. In the future, the Taoyuan Company's products, other than the Heart Nourishing Soup, will be high-end products. The prices will be much higher than the similar products in the market.
On one hand, the quality of the products is there, and it is reasonable to set the prices higher. On the other hand, this will give the audience the impression that all the products produced by the Taoyuan Company are high-end products.
As long as this impression is formed, Xia Ruofei will have achieved his goal.
Lin Qiao laughed and said: "Brother Ruofei, you look like a money-grubber now! You don't even need to put on makeup to act as a profiteer! "
"How can you say that?" Xia Ruofei pretended to be angry. "If I am a money-grubber, then you are a little money-grubber. Who asked you to be my sister?"
Feng Jing laughed and said: "Chairman's strategy is correct. Furthermore, our fruits are of such high quality. If we insist on selling them at the market price, we will be making life difficult for ourselves!"
"Manager Feng, you are a smart person!" Xia Ruofei gave Feng Yu a thumbs up and thought for a while. "How about this? Lychee per kg is 100 RMB, and cherries per kg is 300 RMB. We will set the prices at this time. Manager Feng, when you have time, go and find out about this year's market and adjust the prices if necessary. "
"Ok!" Feng Jing replied calmly.
Lin Qiao, who was standing beside Feng Yu, was shocked. The prices of cherries were still acceptable as they were very expensive. It was normal for them to be sold at 100 to 200 RMB per kg. The quality of Taoyuan Farm's cherries was much higher than other cherries in the market. 300 RMB per kg was nothing.
But wasn't it too much to sell Lychee at 100 RMB per kg? In the south, when Lychee was harvested, the selling price of Lychee was only 2 to 3 RMB per kg. Even the normal price of Lychee was around 21 to 31 RMB per kg. Xia Ruofei had set the price at 100 RMB per kg? Who would be stupid enough to buy Lychee at such a high price?
In comparison, Feng Jing was very calm. The Taoyuan Company's prices were always 5 to 10 times higher than other products in the market. Even so, the demand still exceeded the supply. The previous Taoyuan Vegetables and Iron maple bucket were all like this. Feng Jing was already used to it.
But when it came to the company's operations, Lin Qiao knew what to do. Although he was shocked, he did not say anything.
Soon, the 3 of them arrived at the foot of the mountain. Xia Ruofei drove Feng Jing back to the office building in his pickup truck before returning to the villa with Lin Qiao.
Feng Yu had spent a lot of time picking the fruits in the orchard, and Huzi's mother had prepared lunch for them.
When Huzi's mother saw Feng Yu and Feng Yu, she quickly called them over for lunch.
Xia Ruofei put the bag of fruits on the dining table and said with a smile, "Auntie, try some of the fruits from our farm!"
Huzi's mother said, "It's almost time for lunch. Let's talk about it after lunch …"
Xia Ruofei smiled and said, "Auntie, it's healthy to eat the fruits before the meal! Nowadays, a lot of big hotels serve fruits before the meal. "
Lin Qiao also said, "Yeah! Mom, just try some! Let me tell you … Ruofei's fruits are delicious! "
Huzi's mother said, "You ate a lot in the orchard, right? Don't lose your appetite later! "
Lin Qiao stuck out his tongue playfully and smiled embarrassedly.
But under their persuasion, Huzi's mother took a few Lychee and Cherries to try.
"The Lychee is so sweet!" Huzi's mother showed a hint of surprise. "The Cherries are delicious too! Ruofei, I didn't expect your farm to grow such good fruits … "
Lin Qiao said, "Of course! Brother Ruofei is so domineering. He said something like 'Taoyuan's produce must be the best'. These Lychees are selling for 100 yuan per kilogram! The Cherries are selling for 300 yuan per kilogram! "
Huzi's mother was shocked when she heard that. She quickly said, "That's so expensive! Then let's not waste these good things. Let's sell them all! "
Xia Ruofei looked at Lin Qiao reproachfully and said, "Auntie, don't listen to Lin Qiao's nonsense. It's one thing to sell them for a lot of money, but these fruits are produced by our farm. How can they be sold at a fixed price? Besides, these two kinds of fruits can produce more than 100,000 pounds! You can eat whatever you want! "
After that, Xia Ruofei said, "Auntie, you should eat more cherries. Eating too many Lychees will make you heaty!"
Under Xia Ruofei's persuasion, Huzi's mother ate a few more cherries. Then, she stopped eating and started to serve everyone rice.
After lunch, Lin Qiao went into his room to study the large pile of Apple products. Huzi's mother also went back to her room to rest. Xia Ruofei went back to his bedroom and took out his phone to contact the fruit sellers.
The first person he contacted was Ma Zhiming, who was far away in Hong Kong.
After the call was connected, Ma Zhiming said enthusiastically, "Hello, Xia Sheng!"
"Hello, Mr. Ma!" Xia Ruofei said with a smile.
The two of them exchanged a few words. Xia Ruofei went straight to the point. "Mr. Ma, our farm's orchard has a good harvest this year. It's mainly Lychees and Cherries. The quality is quite high. I want to ask if Hengfeng Group is interested?"
"Of course!" Ma Zhiming said quickly. "Xia Sheng, how much production do you have? Hengfeng Group will take it all!"
Ma Zhiming did not hesitate to cooperate with Xia Ruofei. On the one hand, he had a high degree of trust in the Taoyuan Company's products. Hengfeng Group was now the biggest partner of Taoyuan Vegetables. The quality of Taoyuan Vegetables had long conquered the Ma family. A company that could make vegetables into works of art, how bad could the fruits produced by it be?
On the other hand, Ma Zhiming also wanted to repay Xia Ruofei. Xia Ruofei not only saved Ma Xiong's life, but also successfully cured his baby daughter Huanhuan's autism. Ma Zhiming was always grateful to Xia Ruofei.
Xia Ruofei said with a smile, "I'm afraid we can't take it all. We have a lot of partners now, so we have to leave some for others!"
Xia Ruofei was, of course, considering the brand strategy. Only by entering a large business could he spread the Taoyuan Company's reputation more widely. After all, Hengfeng Group was on the high-end route, and the audience was relatively narrow. Therefore, Xia Ruofei had to leave some fruits for the major business channels.
"That's fine! In short, leave as much as possible for us! " Ma Zhiming said with a smile. "Xia Sheng, we are old friends, and the cooperation of Taoyuan Vegetables has always been very pleasant."
"That's no problem!" Xia Ruofei said with a smile. "Mr. Ma, if you are free in the next two days, I suggest you come to our farm to inspect it. In addition, Huanhuan should be on summer vacation, right? Bring her along as well! I have already promised her that when the fruits are ripe, I will take her to pick them! If we miss the harvest season, she will definitely blame me for breaking my promise! "
Ma Zhiming thought for a moment and said, "No problem. I will look at the recent work schedule and try to find time to take Huanhuan back to the mainland tomorrow or the day after."
"That's fine!" Xia Ruofei said, "Then let's meet and talk about it in detail!"
After hanging up the phone, Xia Ruofei called Li Jing, the sales manager of the winery, and told him about the situation here. He asked him to contact the people in charge of the major supercommercial channels. It would be best to form a small inspection team and let the people in charge of the fruit counters of the supercommercial channels come to the farm to inspect it.
Li Jing knew that Xia Ruofei was the major shareholder of the winery, and he was also Ling Xiaotian's future son-in-law. Naturally, he agreed to Xia Ruofei's instructions and promised to carry them out immediately.
In fact, Li Jing, the sales manager, was very popular now. Those supercommercial channels begged him to give more quotas, so it was a piece of cake for him to coordinate with Xia Ruofei.
Finally, Xia Ruofei called President Zheng of Xijiang Moon Club and his future father-in-law, Ling Xiaotian.
Both of them were very interested in the Taoyuan Farm's fruits. The Taoyuan vegetables had already brought them many surprises, so they were full of confidence in the Taoyuan fruits. Naturally, they would not refuse a profitable business.
Just like that, Xia Ruofei settled the problem of selling hundreds of thousands of kilograms of fruits with a few phone calls.
In the afternoon, Xia Ruofei took a nap and woke up at three o 'clock. He entered the Ring-Tu space and walked around to check on the progress of Xia Qing's herb garden.
With the help of a divine tool like the agricultural excavator and the unique environment of the Ring-Tu space, Xia Qing's work efficiency was greatly improved.
In order to save time, Xia Qing put the work of growing seedlings in the Archean Realm, where time flowed 30 times faster. Now, more than a dozen herb gardens of various sizes had been planted with Chinese herbs. He believed that it would not be long before the Ring-Tu space could produce high-quality Chinese herbs in large quantities.
At four o 'clock, Xia Ruofei washed up and went downstairs.
As soon as he reached the staircase, Xia Ruofei saw Lin Qiao walk out of the room with a brand-new Apple laptop.
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