On July 18th, Assassin's Creed's new content was officially released on the 25th.
This time, the title of the game was Assassin's Creed: Revelation, and the price had reached a new high of 3,988 yuan.
Previously, the three collections of Uncharted Waters were sold for 3,688 RMB, but that was equivalent to three games that could be bought separately.
Assassin's Creed: Revelations, after the magical modification, had the capacity of four games. However, thanks to Desmond, the story of Assassin's Creed 1 and Ezio Trilogy could be connected, which was why it was a super long movie version. The price of the movie was 3,988 yuan, which was a lot of money.
Of course, Assassin's Creed: Revelations wasn't the same as Uncharted Waters, as it couldn't be bought separately.
Many players were dumbfounded when the price was announced. They rubbed their eyes, wondering if they had misread the first digit.
"What does that mean? Assassin's Creed: Revelations costs 3,988 RMB? That's RMB, right? Am I seeing it right? "
"Is there something wrong with the price? That's double the price of Assassin's Creed: Origins! "
"Is it a collection like Uncharted Waters?"
"No, I think it's just a game, but apparently it's very long."
"I'm from a poor family, see you later!"
It wasn't just the players, even the designers in the industry were surprised by Chen Mo's pricing strategy.
It's a bit too expensive!
In fact, the previous record for a single VR game was set by Assassin's Creed: Origins, 1980 RMB. And this time, Assassin's Creed: Revelations doubled the price.
Although there was a collection of Uncharted Waters before, it was considered as three separate games. Players could choose to buy them individually, and would only spend around a thousand RMB on each game.
However … Assassin's Creed: Revelations wasn't just for sale!
Even though the players were used to the double 11 discount, the game was still priced at two thousand RMB, which was quite extravagant.
This price made many players hesitate. They decided to watch the livestream and reviews before deciding if they wanted to buy it. As for scouting, it would be left to the rich players.
…
In fact, everyone in the project team of Assassin's Creed knew that the price of Assassin's Creed: Revelation was too low.
Double 11 was half price, and Assassin's Creed: Revelations had four games in one. Each game was only 500 yuan, which was half the price of Assassin's Creed: Origins. Although Assassin's Creed: Origins had a larger open world, it was still a huge loss!
Someone suggested selling Assassin's Creed: Revelations separately, but Chen Mo rejected the idea.
In fact, Chen Mo was intentionally lowering the price of the game.
Since the Double 11 event, Chen Mo's games have been getting cheaper and cheaper. As for why …
It was simple. Increase sales.
So far, the number of players on the VR platform was still relatively limited compared to the mobile and PC platforms. VR games were destined to only be enjoyed by the rich before the VR gaming pods entered the affordable stage and entered millions of households.
However, even those with VR gaming pods weren't able to buy games as they pleased.
Other video game companies maintained the price of their VR games in the range of one thousand to two thousand yuan, as they were focused on VR games in a certain field. They had a fixed player base, and their ability to produce games was limited.
For example, if it took half a year to a year to produce a great game, and the player base was fixed, then even if they lowered the price, there wouldn't be many people buying it, so they might as well maintain the price.
However, Chen Mo's situation was different from other video game companies. He was able to maintain the speed of development, to the point where his own games were clashing with each other.
For example, the Uncharted Seas Collection was released at the same time as US Apocalypse. It couldn't be helped. Since the game was already made, of course it was time to sell it. It wasn't like they had to wait for the release date and hold it in their hands, right?
Moreover, since Chen Mo's games were all of different genres and IPs, Thunderbolt Gaming Platform attracted a wide range of players. They were all fans of Chen Mo, not fans of a specific game. They actually wanted to buy Chen Mo's new games, even if it was a genre they hadn't tried before.
To put it simply, if Chen Mo had two games selling for two thousand RMB each, the players would only buy one of them due to the lack of money. However, if both games were sold at half price for one thousand RMB, the players would buy both games at once.
After all, they were making a profit.
For Chen Mo, the cost was the same, and the income was the same, they were both making two thousand yuan. However, the actual effect was different.
Firstly, it was to increase the player base, attracting those who weren't interested in AB games. They would consider buying games of the same genre in the future.
Secondly, it was to give the players a good impression of Thunderbolt Gaming Platform.
Lastly, it was to squeeze other video game companies to increase their market share.
For the same price, Chen Mo could buy two games here, but only one from other places. Moreover, Chen Mo's games were better, so how would the players choose?
For Chen Mo at this stage, it didn't make much of a difference whether he made more or less. Thunderbolt Entertainment's strong game production meant that he could make a small profit but quick turnover strategy, while other video game companies struggled.
As for the pricing of Assassin's Creed: Revelations, Chen Mo didn't think there was anything wrong with it.
It was expensive, but it was definitely worth it. Once the players actually played it, they would understand that this game was also one of the most worthwhile games on Thunderbolt Gaming Platform.
…
On the day of the trial, Thunderbolt Entertainment's new HQ was flooded with players.
But this time, there were no queues.
In fact, the previous experience store was still there, but just like the other experience stores in first-tier cities, it was managed by professionals. Thunderbolt Entertainment's employees no longer worked there.
The office area of the previous experience store was left untouched, and wasn't remodeled, leaving the players free to explore. The gaming experience area and holographic projection area were still open to the players.
Some players who lived closer to the original experience store would still go to the original experience store, but most players chose to come to the new HQ.
After all, they weren't on the same level.
Many players woke up early because they were worried about the queues, but realized that they were worrying too much when they entered the new HQ.
There wasn't enough space!
The few hundred players quickly disappeared after entering the VR experience area. Empty gaming pods were everywhere, and there wasn't any crowding at all.
There were still players coming in, but even on the special day of the trial, the players weren't any different from usual. Therefore, the players weren't in a rush, and were all very calm.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
