Although most League of Legends players were indifferent to the appearance of Kings of Glory, the game was gradually gaining popularity among other groups of players.
In a nutshell, these groups of players were the spawn groups of LoL players.
That was to say, these players knew about League of Legends and were interested in it, but they found it difficult or tiring to get started. They had a relatively marginal attitude toward League of Legends: they understood it, but only played it occasionally.
These people were far from being loyal to League of Legends. All they needed was a game to kill time.
For many people, LoL was already a heavy player, and it was tiring to play. They really needed a mobile game that could be played lying down, fast paced, and still retain the essence of a MOBA game.
Therefore, after "Kings of Glory" appeared, these players quickly embraced "Kings of Glory".
This was also Chen Mo's goal. Kings of Glory wasn't to steal players from LoL. After all, both games belonged to him. Stealing players was equivalent to stealing his own money.
Chen Mo's goal was to expand the MOBA game to these marginalized groups of players, targeting those who didn't play LoL or those who were sick of it, and using Kings of Glory to capture them all.
Don't think that you can keep your wallet if you give up on LoL! It doesn't exist! When you see Kings of Glory, you'll have to obediently hand over your money.
Moreover, Kings of Glory also needed to capture the attention of students and female players. Female players were an important group of players in Kings of Glory.
There was a very interesting phenomenon in the gaming industry.
Although some games weren't popular with male players, they were surprisingly popular with female players …
And an interesting phenomenon occurred in these games, which was that male players would slowly come to play for girls. As long as the game's social system was good, it would be enough to get girls.
It didn't matter if you couldn't capture the male players, as long as you captured the female players first, then the male players would come to you.
Therefore, there was a saying, "He who gets the girls wins the world." As long as you had a bunch of girls in the game, you wouldn't have to worry about not having players.
In some games, there were even more female players than male players. Male players were rare creatures in the game, and were protected by the girls.
This gimmick played a key role in the promotion of the game …
"King of Glory" was the same. Perhaps it was the simplest and easiest MOBA game, so it was much more attractive to girls than "League of Legends".
King of Glory's art style was moving closer to the female aesthetic. What kind of hero would female players like? They did not like Western heroes, nor did they like tall and strong men. They liked China -style boys and girls, and they liked cute things.
In King of Glory, the art design of many heroes leaned in this direction. For example, Li Bai, Han Xin, Zhen Ji, Angela, Daji, and so on. All of them were handsome and beautiful.
Strictly speaking, although the World of Warcraft was regarded as a classic by countless players, it wasn't very attractive to girls.
It was an undeniable fact that there were very few female players in World of Warcraft. On the other hand, there were a lot more female players in the China style SwordNet3 …
It was the same situation for King of Glory. Under Chen Mo's intentional promotion, a large number of female players started entering the game. They might not be able to play League of Legends, or they might be bad at it, but that didn't matter. As long as they could play it in the early stages, they would slowly get addicted to the game.
In this way, many male players like Zou Zhuo were naturally dragged into the pit …
In order to perform well in front of the girls, they had to study the mechanics of the game and save up money to buy better looking skins and better runes.
Just like that, an undercurrent began to grow …
…
At the same time, many players were shocked when they saw the hero in the game.
"My god, the guy with the wine jug in the CG is Li Bai? I thought it would be something like the Drunken Sword Immortal. "
"Moreover, there's Zhong Kui, Miyamoto Musashi, Marco Polo, Di Renjie, Li Yuanfang … There are also characters from the Three Kingdoms period, Guan Yu, Zhang Fei, they're all historical figures."
"It feels a bit like a knockoff … all sorts of historical figures have traveled through time and come to the same story …"
"But I don't think it's that bad. On the one hand, these are characters that everyone already knows, like Guan Yu and Zhang Fei. On the other hand, the game has made some changes to these heroes, it's really fun. "
"Really, I thought using China style heroes would be a disaster, but it seems like Chen Mo did a pretty good job."
"Moreover, there are a few heroes that are really fun. Li Bai, Han Xin, Guan Yu, Diao Chan … These heroes are quite unique, it's not a complete imitation of LoL."
"I think Guan Yu's hero is the most interesting. To be honest, the mechanics of his abilities are similar to LoL's Centaurs, but not the same. Moreover, the way he uses his abilities is very suitable for mobile games. "
"Yeah, and the gameplay of this game is different from LoL. It has its own unique mechanics. Although it's easy to play Kings of Glory after playing LoL, you still need to have some understanding of the game in order to reach Kings of Glory."
The players were all discussing this brand new mobile MOBA game, and the topic of Kings of Glory was far from what Ancient Catastrophe had been able to compare to.
It didn't take long for Kings of Glory to climb up the best sellers leaderboards. Although it wasn't climbing as fast as Onmyoji, it was still rising. It didn't take long for it to enter the top ten, with no signs of falling behind.
What others didn't know was that the number of downloads for Kings of Glory was increasing at a frightening rate!
This was enough to show that the game was quickly spreading to other groups of players. It was just that these players hadn't really gotten into the game yet, so there wasn't a consumer boom.
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