September.
Chen Mo's office on the fourth floor of the experience store.
Sitting opposite him was a slightly chubby middle-aged man who looked to be in his forties. This was the chairman of Yanhuang, Zhang Kaiwen.
Zhang Kaiwen came to the Imperial Capital to see how the League of Legends looked on the holographic projection, as well as to discuss the details of the finals with Chen Mo.
Zhang Kaiwen and Chen Mo had different opinions on how the tickets should be priced.
According to Yanhuang's previous experience, the ticket prices were between one hundred and three hundred, with one hundred and fifty being the middle range.
However, due to the high cost of renting the venue, as well as the large amount of equipment and investment, it was very likely that they would lose money if they were to sell the tickets at that price.
Of course, Zhang Kaiwen knew that Chen Mo was planning to make the League of Legends a series, which was a long-term goal. Therefore, his opinion was to take a small loss for the World Championships and sell the tickets at a lower price to increase the popularity of the League of Legends.
However, Chen Mo requested for the ticket prices to be between one hundred and five hundred and eighty, especially for the front row seats. They could clearly see the big screen and holographic projection, and even the players' expressions, so Chen Mo felt that five hundred and eighty wasn't too expensive.
Zhang Kaiwen was slightly hesitant. "Mr. Chen, I think your price is still a little high. Currently, there aren't that many spectators for E-Sports competitions in the country. Based on our previous experience, a front row ticket of 300 yuan is already a little expensive. After all, for traditional sports like basketball, the front row seats are only five hundred or eight hundred. Esports isn't that popular, this price … "
Chen Mo laughed, "Mr Zhang, this is the World Championships for League of Legends. It's only held once a year, and this is the first year. To be honest, I think this price is too cheap. I wouldn't be surprised if the tickets for the World Championships went up to two or three thousand, let alone five hundred and eighty. "
Zhang Kaiwen was still hesitant, "But Mr Chen, you have to consider the number of spectators …"
"League of Legends is about to break through seven million players, which is way more than any other competitive game, including Warcraft. It's on a completely different level. Moreover, League of Legends is different from first-person games. Its third-person perspective is very suitable for spectating matches, and the visual effect of the matches is far better than any other game. "
"Furthermore, there will be a series of joint activities for the Global Finals this time. For example, if you buy a ticket, you'll get a free skin, each team will have a limited avatar, limited figurines, and so on. In fact, this ticket has a great commemorative value, so you don't have to worry that no one will buy it."
"The highest price is set at 580, which is already very cheap."
Zhang Kaiwen was still hesitant.
Chen Mo laughed, "Mr Zhang, I know more about the popularity of LoL than you do, so you don't have to worry about it, just follow my pricing."
Zhang Kaiwen thought about it carefully and realized that he didn't have anything else to say, so he nodded and accepted Chen Mo's explanation.
"That's good. Let's set the ticket price between 180 and 580 yuan. I'll contact the relevant ticketing company. As for the publicity for this competition, apart from the usual publicity, do you have any good ideas?" Zhang Kaiwen asked.
"It's alright. Just use the usual methods to advertise. I'll handle the rest." Chen Mo thought for a bit and added, "Also, remember to use an electronic ticket and swipe your ID to enter."
Zhang Kaiwen was shocked, "Electronic ticket? That's a lot more expensive. "
Chen Mo nodded, "Yeah, it's an electronic ticket even if it's expensive. Beware of scalpers. "
Zhang Kaiwen was a bit hesitant, "Mr Chen, there's no need for scalpers to pay attention to an eSports tournament, right? From our previous experience, we might not even be able to sell out a hundred RMB ticket. If there are scalpers, it might actually increase our income … "
Chen Mo shook his head, "Listen to me, use an electronic ticket."
Zhang Kaiwen didn't insist after seeing Chen Mo's firm attitude. After all, this wasn't a big deal. He had already given in on so many things, there was no need to insist on something so small.
However, Zhang Kaiwen was still a bit worried. With such a high ticket price and an electronic ticket, how high was Chen Mo's expectations for the S1 World Championship?
Would the tickets even be sold out?
If no one bought the expensive tickets, they would have to hire people to act as the audience for the sake of the live atmosphere.
If that was the case, it wouldn't look good.
However, Zhang Kaiwen knew that Chen Mo had the final say in the tournament, and he didn't have much say in it. Therefore, the relevant plans were quickly finalized, and everything was done according to Chen Mo's specifications.
…
On the eighth of September, the news of the League of Legends S1 World Championship being held in Magic City spread throughout the entire League of Legends community within a day. It didn't take long before it reached the European, American, and Korean servers.
In addition to the usual advertising methods, Chen Mo also posted information about the S1 World Championship on the homepage of both the Chinese and international servers, including the time, location, list of participating teams, and competition schedule.
In addition, Chen Mo also opened up a page on the official League of Legends website to continuously release information about the World Championship. This page would also be constantly updated during the World Championship.
During the World Championship, there would also be a live stream page on the homepage of the World Championship.
Chen Mo also made a long Weibo post to introduce the S1 World Championship.
"Tickets for the League of Legends S1 World Championship are now on sale. You can purchase them on the official website.
"The World Championship will be held in Magic City's Grand Plaza. There will be sixteen teams from all over the world competing for the highest glory of League of Legends: Season One Championship Trophy.
"All players who are spectating the competition will receive a brand new skin in the game: Champion's Blade, Ruwen. Players who purchase VIP tickets will also receive a limited edition Card Master Figurine."
"At the same time, avatars of all teams will be available. Players can purchase avatars to support their favorite team (each summoner is limited to two avatars). If the team wins the championship, you will receive an additional treasure chest as a reward.
"This year's S1 World Finals will be the highest standard and best live Esports competition so far. We will give every Summoner who comes to the venue the most exciting Esports viewing experience!"
The news of the League of Legends S1 World Championship immediately caused an uproar among the players.
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