It didn't take long for Emperor Dynasty Entertainment to receive a reply from GA. They took the information provided by Emperor Dynasty Entertainment as well as suggestions for future changes to COG very seriously. Raman Clive replied personally, but didn't reveal much about his intentions to make any changes.
"I understand your philosophy very well. If LoL really achieves such a high retention rate, it will be very bad news for COG."
"However, I still believe that complexity and diversity are the key to games like this. Simplifying the controls would make it easier for more people to play, but it would also harm the fun of the game and take away the life of the game.
"For a game, the difficulty of mastering determines its audience, but the depth and complexity of the game's skills determine its competitiveness and upper limit. I believe that the simplicity of League of Legends is a short-sighted move, and it needs to be considered carefully.
"Of course, I will seriously consider your suggestions and adjust the difficulty of some heroes. Once again, thank you for your support of COG's marketing."
Lin Chaoxu sighed after seeing Raman Clive's reply. Obviously, Raman Clive's attitude was firm. Although Emperor Dynasty Entertainment provided GA with a very detailed report and data, Raman Clive still stood by his opinion.
Of course, he understood the importance of simplifying games for marketing, but he was right. A game that was too simple would cause the game to lose its depth. Games that were relatively popular in the esports industry, such as FPS and RTS, were games that had a lot of depth. He had never heard of casual mobile games that could be used in esports.
Lin Chaoxu understood that Raman Clive was someone who liked to do things his way. He was very confident in his designs, a problem that many talented designers had. Perhaps COG would simplify a little, but it would never be to the extent of League of Legends.
Lin Chaoxu was a little disappointed, but he quickly accepted it.
That was fine, since Emperor Dynasty Entertainment had already decided to make Ancient Calamity, and they already had a simplified version of League of Legends, keeping COG complex and competitive was a good choice.
Releasing both games at the same time, they could just use whichever one was successful.
…
After Chinese New Year, League of Legends continued to grow in popularity.
A unique nickname quickly spread among the players, and many players began to call League of Legends "League of Legends".
This nickname originated from a Weibo post.
"The overseas version of 'League of Legends' is in the planning stage.
"Legends", abbreviated as "LOL". What should the Chinese abbreviation be? "
Under this Weibo post, many players were leaving comments with the mentality of watching the commotion. They also came up with all sorts of abbreviations.
For example, "League of England", "Alliance", and so on. However, the one that received the most praise was still a homonym in English: "Lu Ah Lu".
It didn't take long for this nickname to spread among the players, and "play two rounds of League of Legends" was naturally changed to "play two rounds of League of Legends" or "play two rounds of League of Legends".
Although this name sounded a little vulgar in the beginning, it played a huge role in the spread of League of Legends.
Although the name "League of Legends" was formal, it wasn't enough to showcase all of the game's characteristics.
In English, LOL itself is an abbreviation for "laugh."
This was a common usage, so in foreign countries, this abbreviation had a great advantage in spreading.
However, the Chinese name of League of Legends had always lacked a simple and easy to remember name. If it was abbreviated to "League of Legends" or "League of Legends", it would sound more like a very formal international organization than a game.
The appearance of "League of Legends" solved this problem very well. This short name was very suitable for the relatively young players of "League of Legends", and the more down-to-earth name helped to quickly build popularity. Therefore, in a very short time, the name spread throughout the "League of Legends" player community. Even people who didn't play the game knew this name.
The second creations of some video creators, such as a certain video show called "Lutan News", also helped spread the name even faster.
While League of Legends was gaining popularity, all sorts of streamers and video uploaders were adding fuel to the fire.
Currently, there were already three to four million League of Legends streamers in China, as well as a few popular video series.
Some talented players who had quickly reached the Diamond Rank in the Qualifier and were even aiming for the King Rank had quickly gathered a lot of popularity after they started live-streaming.
Of course, this was mainly because Chen Mo set a good start. During Chen Mo's stream, the streamers, viewers, and streaming platforms all witnessed the great potential of League of Legends. After Chen Mo stopped streaming, these viewers had nowhere to go, and it didn't take long for a few million RMB streamers to emerge.
Major streaming platforms were also trying to find potential players, increasing the asking price for League of Legends streamers. There were even streamers from other games that started to switch to League of Legends.
In terms of videos, there were already three popular video shows in China, namely "Lutan News", "Weekly Godly Show", and "Scammy LOL Highlights".
These three video programs all went in different directions.
Lutan News mainly shared and introduced the latest information on League of Legends, changes in versions, information on new heroes, etc.
The Weekly Godly Show, on the other hand, was a collection of videos with high-end operations.
"Scammy LOL Highlights" was a collection of players' scammy and hilarious plays, mainly based on low-end games.
As the saying goes, "The early bird gets the worm", and it was the same in any field. The appearance of a new game changed the entire community of streamers and video creators. These pioneers had a better sense of smell, and were the first to release content for the new game, making it easier for them to get the first piece of meat in a rapidly changing environment.
This was a win-win situation for streamers, video creators, and League of Legends itself.
…
As for Chen Mo, he began to shift his focus to the development of the new version and the production of the overseas version.
Currently, League of Legends was on the right track, sweeping across the entire PC industry at an extremely fast speed, and the player base was showing signs of automatically expanding.
In terms of marketing, all he had to do was maintain the original marketing plan and maintain the current growth momentum.
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