"A price war?"
"That's right. Drag down the other gaming platforms with low prices. Just like the free software and app wars, they'll first lose money to attract designers, games, and gamers. Once they have a monopoly, they'll raise the price to reap the market."
"Hiss … Is that what Chen Mo is thinking?"
"I don't know what he's thinking, but my guess is that it's highly likely. Think about it, who do you think Chen Mo is? It's not like he runs a charity. Why would he want twenty to thirty percent when he could earn fifty percent? "
"That's true, considering the current number of users on Thunderbolt Gaming Platform, how much money would he lose?"
"Then, there's more to this than meets the eye!"
"Isn't that how it's always been since time immemorial? There's no way someone as smart as Chen Mo would be stupid about something like this." "Yeah, if there's no profit to be made from this, why would he offend all the video game distributors in China?"
"Geez, whatever. I don't care what Chen Mo thinks, but at least it's beneficial for us designers in the short term. If the distributors start a price war, we'll be the ones to benefit."
"Sigh, whatever. I don't care what Chen Mo thinks, but at least it's beneficial for us designers in the short term. If these distributors start a price war, we'll be the ones to benefit."
"Geez, whatever. I don't care what Chen Mo thinks, but at least it's beneficial for us designers in the short term. If the distributors start a price war, we'll be the ones to benefit."
...
Emperor Dynasty Entertainment HQ.
Xu Xiaojun was reporting to Lin Chaoxu about the current state of Thunderbolt Gaming Platform, as well as the emergency plans for Chen Mo's announcement.
Lin Chaoxu's face was a bit dark, clearly unhappy, but he controlled his emotions and thought in silence.
Finally, Lin Chaoxu spoke, "What do you think Chen Mo is trying to do?"
After some thought, Xu Xiaojun said, "I think Chen Mo's intentions are clear. It's similar to the strategy he used when he made Thunderbolt Tabletop. He's using a price war to increase the influence of Thunderbolt Gaming Platform and suppress other gaming platforms.
Lin Chaoxu nodded and said in a low voice, "This kid is quite stubborn."
Xu Xiaojun added, "And quite brave."
Lin Chaoxu said after some thought, "The biggest difference between him and other designers is that he has a long-term vision. He can clearly differentiate between immediate and long-term benefits, and he can always resist huge temptations."
"A thirty to seventy split, how much money would he lose with Thunderbolt Gaming Platform's size? For a young man to be able to give up so many benefits in front of him is really courageous. "
Xu Chaojun asked, "Well, Boss Lin, what do you think?"
Lin Chaoxu was silent for a moment, then said, "First of all, think of a way to stabilize the independent game designers who are publishing games on our platform. If you really can't do it, lower the share and sign an exclusive contract. In short, don't let those normal designers run too far."
"Then, put more effort into public opinion. Since you know what to do, I won't say more. "
"If all these strategies fail … then there's nothing we can do. We can only cut our losses and fight a price war with Chen Mo. However, we don't have to worry too much. Over at Fantasy Game Platform, Ding Xing is probably even more worried than we are. He won't just sit there and do nothing. "
Xu Chaojun nodded. "Alright, Boss Lin. I'll get it done right away."
Lin Chaoxu said, "Go ahead. The other domestic channels should be taking action soon."
…
After Chen Mo announced that Thunderbolt Gaming Platform would allow any game designer to publish, the major distributors in China quickly found a countermeasure and retaliated.
First was signing an exclusive contract with a large number of independent game designers.
Many independent game designers were hesitant about whether or not they should publish their games on Thunderbolt Gaming Platform. On the other hand, the distributors that were working with them all raised their prices and asked for an exclusive contract.
For example, they promised a higher share (an unprecedented forty to sixty percent, sixty percent for the developer), as well as a series of promotional spots and promotional plans.
The words of these distributors were also very misleading.
"Thunderbolt Gaming Platform is a new distribution platform, their promotional capabilities are definitely weaker. So what if they have a higher share? If the game isn't marketed well, they won't be able to make any money. Look at the official gaming platform, they only take twenty percent, but how much money can your game make on there?
"We've been working together for so long, we know each other very well. We've been in the distribution business for so many years, we have a guarantee in this area.
"Moreover, how many developers would want to publish their games on Thunderbolt Gaming Platform now that the news is out? There are so many games at the same time, and there are only a few promotional spots on Thunderbolt Gaming Platform. The competition will be fierce!
"Think about it, with the quality of your game, do you think you'll be able to get their attention? If not, then what's the point of going through all this trouble?
"That's true, we've been affected, that's why we're offering this exclusive contract. A forty to sixty percent split, sixty percent for the developer, that's already unprecedented! Moreover, we'll arrange for a one-stop service for you. Not to mention the promotional spots, we'll also provide advertising resources to ensure that your new game will get enough attention.
"Of course, after signing the exclusive contract, you won't be able to publish your game on Thunderbolt Gaming Platform anymore. But like I said before, think about it, it doesn't look like it's going to end well! "
The intention of these distributors was clear. They wanted to keep these independent game designers and tie them to themselves by giving them as much profit as possible.
The main reason for this was to prevent a large number of video game designers from switching to Thunderbolt Gaming Platform. Once this trend started, it would be hard to suppress it.
Other than that, there were also many malicious attacks against Chen Mo and Thunderbolt Gaming Platform.
One article received over ten thousand likes on the Q&A forum, and was reposted by many video game media.
Thunderbolt Gaming Platform Revealed: Is Chen Mo really doing charity?
This was what was written in one of the articles.
"Does everyone really think that Thunderbolt Gaming Platform lowering the price of distribution is a good thing for the development of the video game industry?
"This is actually quite similar to some software wars. Some software companies use the excuse of being 'free' to expand, and crush the other serious companies.
"Once they have a monopoly, these software companies will start to bare their fangs. Although it's free, they'll install all sorts of plug-ins in the software, and even steal user data. They'll stop at nothing.
"There is no such thing as a free lunch in the world. Wool comes from the sheep's back. The benefits that have been given to the designers now will be taken back one day."
"When that day comes, the companies that didn't want to be homogenized will all go bankrupt, and the ones that survived will all be the same. When that time comes, it'll be hard to turn back!
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