Now, Thunderbolt Gaming Platform had reached a turning point and was about to take the next step.
What Chen Mo was about to do would leave the entire gaming industry speechless.
… …
October 8th.
It was the first day after the National Day holiday. Most people still hadn't woken up from their holiday dreams.
At noon, many office workers sorted out the leftover work accumulated from last week and made a perfunctory work plan for this week. Then, they began to enjoy lunch and take a nap to calm their restless emotions from the first day of work after the holidays.
During lunch, many people took out their phones to play games to pass the time.
Then, they received a shocking piece of news.
The news spread like wildfire in the gaming circle and among the players in no time at all.
On Thunderbolt Gaming Platform's homepage, Chen Mo announced a very important piece of news.
From today onwards, Thunderbolt Gaming Platform would become a comprehensive digital game distribution and social platform. Unlike before, it would allow any independent game designer to publish their games on the platform, provide promotion and recommendation services for these games, provide free user resources, and participate in a share of the profits.
Of course, these games will have to go through the Game Committee's approval before they can be uploaded onto Thunderbolt Gaming Platform.
To sum it all up, Thunderbolt Gaming Platform will no longer only sell Chen Mo's own games. Like Emperor Dynasty Gaming Platform and Fantasy Gaming Platform, they will allow other designers to publish their games and use the platform's resources to promote them.
What's more, there was even more to come.
In terms of sales:
1. Developers can sell their games on Thunderbolt Gaming Platform on other platforms, but they can't charge fees from Thunderbolt Gaming Platform.
2. Thunderbolt Gaming Platform will give the developer suggestions on pricing and marketing strategies, but the final decision is up to the developer.
3. Thunderbolt Gaming Platform will only take ten to thirty percent of the game's revenue, the rest will go to the developer. The exact percentage will depend on the quality of the game. If the game is approved, the highest percentage will be one to nine (one for the platform, nine for the designer).
The first two were nothing special, as most other gaming platforms had the same rules.
Although there were some exclusive games overseas, in general, selling games through multiple channels was still the mainstream in China, especially for PC and mobile games.
In terms of marketing strategies, different gaming platforms had their own differences. Like Emperor Dynasty Gaming Platform and Fantasy Gaming Platform, when faced with designers who didn't have much bargaining power, they would often force them to follow their marketing strategy, sometimes even going so far as to squeeze out the most value from the game.
On this point, Chen Mo's statement was telling the designers that he would give them some guidance on marketing strategies, but he would never interfere with their decisions.
What shocked people the most was the third point, especially the exaggerated 1: 9 ratio.
At the moment, the official app store in China had a 20: 80 split, with 20% of the game's profits going to the Game Committee's daily operations. This was already an extremely low number.
Most video game distributors would take a fifty-fifty split. For example, Emperor Dynasty Gaming Platform would only take a fifty-fifty split for the best games. Some new designers, if their products weren't the best, would only be able to take ten to twenty percent of the profits, with eighty percent being taken away by Emperor Dynasty Gaming Platform.
Of course, for designers, because Emperor Dynasty Gaming Platform had a large number of players, even if eighty percent of the profits were taken away, the game would still be profitable.
Therefore, distribution channels still played an important role in the video game industry. Emperor Dynasty Entertainment's R&D capabilities were on par with Zen Entertainment's, but they were able to suppress Zen Entertainment for a long time because of Emperor Dynasty Gaming Platform.
Chen Mo's split was basically flipping the table, breaking the unspoken rules of the video game industry.
According to Chen Mo's split, Thunderbolt Gaming Platform would only take thirty percent of the game's profits, and if the game was good, this could even be reduced to ten percent.
This was a huge temptation for new video game designers.
As Thunderbolt Gaming Platform was already the third largest video game platform in China, with a large number of users, their ability to promote games was unquestionable.
Moreover, this low cut would allow new video game designers to earn many times more, much better than Emperor Dynasty Gaming Platform.
(Of course, the official video game market took a low cut as well, but because there were too many games, and the promotion process was too complicated, new games had to climb up from the bottom of the list, making the promotion less effective.)
…
It was like a stone thrown into a pond.
Be it players, video game designers, or distributors, they were all discussing this matter.
In a video game designer's chat group.
"Have you heard? Chen Mo's Thunderbolt Gaming Platform is going live, and you can upload games to his platform!"
"Yeah, and the cut is too low, only thirty percent at most!"
"This is definitely good news for us! I'm planning to upload my game to Thunderbolt Gaming Platform to test the waters. "
"Be careful not to get scammed."
"That won't happen. Thunderbolt Gaming Platform is already the third largest video game platform in China. Moreover, Chen Mo made it clear that it's not exclusive, and won't interfere with marketing and pricing. Moreover, he'll only take thirty percent at most. This was posted on the platform's homepage, and countless people saw it. Why would he go back on his word? "
"Yeah, Thunderbolt Gaming Platform has been developing too well in recent years. It's already a very influential video game platform in China."
"This is a great opportunity. Video game designers like us who are struggling to make money would be able to make more money. "
"But what's Chen Mo thinking? Setting aside whether or not he'll be making any money with such a low percentage, isn't he basically slapping Emperor Dynasty Gaming Platform and Fantasy Gaming Platform in the face? "
"Yeah, didn't the unspoken rule of the distributors in China go fifty-fifty? Chen Mo dropping it to thirty-seventy, isn't he trying to stir up trouble?"
"Chen Mo is going to piss off a lot of people this time."
"Yeah, although he wasn't on good terms with Emperor Dynasty Entertainment in the past, he's still a video game designer and a developer. But now that he's doing this as a distributor, he's basically ruining the livelihood of all distributors! "
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