Next, everyone discussed how to advertise and sell the cards.
Advertising was a must, but as for what media to advertise on and how to advertise, everyone had different opinions.
"I think advertising on the City's TV stations is enough. One month is enough to let all the residents know that we are introducing membership cards and shopping cards. Also, advertising on the City's TV stations is very cheap. One month before the supermarket opens, we will advertise on all the TV stations, and it is very effective. "Fu Guangzheng said.
Li Zekai had a different opinion: "It is a waste to advertise on the City's TV stations. We only need to let people know that we have this activity. I think giving out leaflets is the easiest and most economical method. We also have people giving out leaflets, and we can save on the advertising expenses. "
"How can we just give out leaflets? Our premium membership cards and large denomination shopping cards are geared towards big customers. How many big customers have you seen receiving leaflets on the streets? They are all drivers. "Fu Guangwei retorted.
"We can just place the leaflets in their cars. I saw many cars in the carpark have leaflets on their windows and windshield wipers." Li Zekai argued.
"That's right. If it is you, will you look at the leaflets? You will either throw the leaflets on the ground or throw them into the rubbish bin. You will not even bring them into your car or look at the leaflets. I think the easiest way is to advertise at the entrance of the supermarket. Get a big doll and use a loudspeaker to advertise. The cost is low, and the effects are good. It can also attract customers to the supermarket. We can also use the radio, posters, etc. to advertise in the supermarket. "
Fu Guangwei's method was more traditional, and it was what his family used in Hong Kong. The effects were good. But Fu Guangwei did not consider that in Hong Kong, the advertising fees on the TV stations were more expensive, and there were many competitors. That's why advertising was the best way.
In China, the advertising fees were not high, and Tai Hua Supermarket does not have any competitors. Also, the customers were not as stable as the Fu Family's supermarket. That's why Feng Yu was more inclined to spend money to advertise on the media.
But it was not worth it to advertise on the City's TV stations. Feng Yu felt that they should advertise on the radio and newspapers.
"I feel that the radio and newspapers are the best places to advertise. First of all, the City TV station's ratings were not particularly good, and businessmen had even less time to watch TV. They would read the newspaper after work and listen to the radio while driving. After work, they would either go out to socialize or go out to play. Not many of them watched TV. Even if they watch it, they will choose CCTV and other TV stations. The local TV stations are still not good enough. "
"Right now, the most mainstream media is the newspaper. Whether it was a worker or a businessman, whether it was a government official or an ordinary worker, all of them could not live without newspapers. Even in our Tai Hua Supermarket Group, everyone reads the newspapers the most. "Feng Yu said.
"Brother Feng, have you ever thought that many people are still illiterate?" Fu Guangzheng reminded Feng Yu.
He had been in China for a long time and had seen many illiterate people, including leaders. Newspapers were very mainstream, but it was obvious that some groups of people were not covered.
"Of course, there are illiterate people, but they are mainly concentrated in rural areas. In the cities, there are not many illiterate people. You have been in the mainland for quite some time. How many illiterates have you seen? Nowadays, the literacy classes in the city have been running for many years, and there are not many people who are illiterate. I admit that there will still be illiterate people, but the number is very small. At this time, we need to work hard on advertising. "
"What can be new about newspaper advertisements?" Li Zekai frowned and asked.
"Of course. For example, we can make the advertisements more interesting. Have all of you read comics before?" Feng Yu asked.
"Yes!" Fu Guangwei raised his hand excitedly. He noticed everyone was looking at him with disdain, and he weakly put down his hand: "I had really read it before. < Dragon and Tiger Gate > is very interesting."
"Brother Feng, how many people do you think will read comics when they are working? Those are for kids. "After saying that, he looked at Fu Guangwei with disdain.
Fu Guangwei was looked down upon and stared back at him. You have not even read < Dragon and Tiger Gate >, and you still dare to call yourself a Hong Konger?!
"I am not talking about those fighting comics. Have you all read 4-panel comics? It is four pictures of comics, and it tells an interesting story. It is a story that will make people smile. For example, the first picture can be a person looking for a parking space. The second picture can be another person driving into our parking lot, and this person can laugh at that person for wasting money. The third picture can be the person entering the parking lot taking out a VIP membership card. The fourth picture can be the person coming out from the parking lot and showing off that he can park his car for 1 cent if he has a VIP membership card! "
Fu Guangzheng and the rest frowned when they heard what Feng Yu said. This seems to be highlighting the benefits of having a VIP membership card, and comics are more interesting than advertisements. Also, when people read the newspaper, the pictures will attract more attention. But they also do not know if this will be effective.
"I am only giving an example. You still need to find a professional to do it. But I can guarantee that this kind of advertisement will be easier for people to watch, easier for people to remember. There is another advantage to advertising in the newspaper. You can buy ads by the day or by the week. It is more cost-effective than buying a TV ad for at least a month. I know a design company that can design these kinds of advertisements. "
"That's true. The TV station will not sell ads that are only aired for a few days unless we are willing to pay a high price. But the cost will be too high, and it is not worth it." One of the Deputy General Managers nodded.
"The second way is through the radio. The radio will be broadcasted during peak hours, and the target audience is the people who drive and take the bus. Driving is the most boring, and many people are used to listening to the radio. If it is too quiet, many people will not be able to stand it. "
The standard equipment in cars now is the radio. Some cars that have a tape recorder are considered good cars. Those that have a CD player are considered luxurious cars.
Even before Feng Yu's rebirth, the radio ratings were quite good. Even if there are DVDs in the cars, people are also used to listening to the radio. That's why broadcasting the radio will be very effective.
"We need someone with a distinctive voice to do the radio commercials. I recommend someone. Zhao Zhongxiang. I had worked with him before. He is not expensive, and the effects are good."
"How long do we need for the radio commercials? What should we do? "Fu Guangzheng asked.
"We can buy a longer duration for the radio commercials. Even if we are not selling the cards, we can still promote our supermarket's other products. Now is a good opportunity, a good opportunity to sell shopping cards. Teachers' Day is coming! "
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