Shopping cards are gifts?
After Feng Yu said this, everyone was puzzled. The shopping card was equivalent to a voucher. How could it be used as a gift? What's the point of giving this? If they don't know what to give, they can just give money.
Fu Guangzheng had been doing business in China for some time and knew that although the Chinese do not like to give gifts like Hong Kong, many government officials like to receive gifts. They like to receive cash the most.
Fu Guangzheng's eyes brighten up. Shopping cards = cash!
That's right. Shopping cards can be used to buy a lot of things, including refrigerators, TV, VCD players, etc. This is the same as money.
Feng Yu looked at Fu Guangzheng's expression and laughed. "You understand now?"
"I understand. This gift is mainly for the leaders, right?"
Feng Yu nodded: "That's right. But it's not only the leaders. It also includes parents, in-laws, future in-laws, and some people who can help you with your work. Choosing gifts during the New Year is also a headache. It's fine if you get the right gift. But if you get the wrong gift, you will be spending money and not getting any favors. The supermarket shopping cards they gave us are different. If the other party likes something, they can choose it themselves. "
"Also, we can set a time limit for this shopping card. For example, 3 months. If the customers cannot finish spending the card within 3 months, the amount in the card will be invalid. This is to motivate them to spend more. Don't think that this is using up their purchasing power. They will not use this card to buy groceries. They will use it to buy large items. Large items are not daily necessities. If they want to buy toilet paper, toothbrushes, etc., they will have to come back and buy more. "
"Most importantly, many people will not be able to buy all the items in the card. They only know that the card will be invalid if they don't finish spending it. That's why they will choose more items. The actual value of the items will be more than the value in the card. That means they are not only using the shopping card, but they also need to spend money. "
Tai Hua Supermarket's top management looked at Feng Yu with admiration. Why didn't they think of this? Especially the Fu Family. They were the most embarrassed. They had been in the supermarket business for many years, but they were still not as good as Feng Yu, who had never set up a supermarket before. They felt like they had wasted their years!
"Then, General Manager Feng, what denomination do you think we should introduce?"
"Five hundred yuan, one thousand yuan, three thousand yuan, five thousand yuan, and ten thousand yuan. Five hundred RMB, the kind you mentioned, to buy it back as a benefit for the company's employees. Of course, this also included parents and elders. Some people had earned money and wanted to give it to their parents to spend, but their parents were reluctant to spend it. But if it was a shopping card, it would be gone if they didn't spend it, so they had no choice but to spend it. One thousand yuan was also the target consumer group. There were always some school leaders in the company, or they were looking for someone to do something for them. Three thousand, five thousand, and ten thousand yuan were mainly used as gifts or gifts to leaders. The advantage of a shopping card is that it's anonymous and doesn't have a password. Whoever holds it can spend money. "
"Is that a benefit? Won't it be a waste if we lose it? "Fu Guangwei asked.
"It's their loss if we lose it. It's not ours. Our China's Commission for Discipline Inspection is like Hong Kong's Independent Commission Against Corruption. They will conduct regular checks on all government officials' bank accounts. This shopping card does not need to be deposited in the bank. Even if they were found out, they can say they had won it from lucky draws or picked it up by the roadside. This way, they will not be punished. This way, they will not feel pressured to keep it. "
The problem of government officials accepting gifts had not been solved until Feng Yu's rebirth. This was an unavoidable problem in any country. Feng Yu only asked them to change from giving money to gift cards. He did not feel pressured at all.
"Brother Feng, how much do you think we can sell these shopping cards for?" Li Zekai asked.
"I guarantee it will be more than a membership card!"
In Feng Yu's previous life, Feng Yu had a friend working at Carrefour. When Carrefour introduced shopping cards during holidays, one shop could sell for a few hundred million! During Mid-Autumn Festival, New Year, etc., these shopping cards could sell for more than 1 billion. Although the government forbade them from introducing super large shopping cards, they could still sell more than 100 million every month. Feng Yu could give out a few more cards at a time.
The current economic situation could not be compared to 10 or 20 years later. But based on Feng Yu's estimation, if the marketing was done well, a supermarket should be able to sell at least 20 million RMB. Just the 5,000 to 10,000 RMB shopping cards alone would be enough.
It should not be a problem to sell 20 shops to 500 million RMB. Teachers' Day, Mid-Autumn Festival, National Day, etc. These were the peak seasons for shopping cards.
These shopping cards will sell more during New Year's and New Year's holidays. In half a year, the amount of money that could be raised just by relying on the shopping card was not a small amount.
Although these shopping cards will still be used in the supermarkets, it will also stimulate the sales of the supermarkets.
Most importantly, this will create a false boom in sales, and Feng Yu can use this to get more loans from the banks.
Within 6 months, with the loans, profits, etc., it should not be a problem to raise more than 1 billion RMB. This way, Feng Yu can set up more than 20 Hypermarkets.
This way, Fu Guangzheng and the rest will achieve what they expected. Other than the less developed provinces in the western regions, the rest of the provinces will have at least one Tai Hua Hypermarket. The more developed cities will have 2 to 3 Hypermarkets.
This way, Tai Hua Supermarket Corporation will occupy all the prime locations to set up Hypermarkets or supermarkets. Tai Hua Supermarket Corporation does not need to worry about Carrefour, Walmart, etc. taking over their territories. They also do not need to worry about other imitators coming over to compete with them. Tai Hua Supermarket Corporation will become the number one supermarket company in Hua Xia. In the future, Tai Hua Supermarket Corporation will be one of the top 5 supermarket companies in the world.
Feng Yu must be wary of these imitators. For example, in the US, everyone knows that Walmart is the world's number one retailer. Walmart had been in the Fortune 500 for many years. But in the future, there will be a few Fortune 500 retailers in the US, and their business model is similar to Walmart.
For example, HomeDepot was ranked between 35th and 40th in the world's top 500; Kroger was ranked between 50th and 55th; Target was ranked between 70th and 75th; Sears Roebuck was ranked between 80th and 85th; Costco Walesale was ranked between 90th and 95th; and Albersons was ranked between 100th and 105th.
This shows that even a powerful company like Walmart cannot avoid the emergence of competitors. These companies' development in some regions is even better than Walmart. Some of these companies' profit margins are higher than Walmart, and their annual sales are even higher than Walmart.
Being the first to develop and doing the best does not mean that they will be able to occupy all the markets. Even in Feng Yu's previous life, there were more than a dozen supermarket chains in China. These were all competitors.
Tai Hua Supermarket's current strategy was to occupy all the prime locations and stop those imitators from making any profits. It was also impossible for them to grow!
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