Home appliances are essential products in people's lives. In modern society, especially in developed countries, many families have more than one home appliance.
For example, many families have two televisions in the living room and the master bedroom. In Europe and the US, many families have two or even three refrigerators and different models of ovens.
Many US families have two types of refrigerators. One is in the kitchen, and the other is in the living room. The living room is usually filled with drinks. Some of the smaller ones are placed under the coffee table.
There is even a special freezer that is placed outdoors to hold barbecued food.
In Hua Xia, many people felt that the people from the Northeast can eat barbecued skewers. There is nothing that cannot be solved by barbecued skewers. In Europe and the US, it is more common for families to barbecue skewers.
Many people in Hua Xia say that eating is unhealthy. Look at the Europeans and the US. They pay more attention to healthy eating. These are all bullshit. The Europeans and the US have too much junk food.
Don't they know that eating is unhealthy? Yes, but it is delicious. Also, the harm caused by eating is not as bad as what the media said. A normal person's metabolism is enough to handle it.
If you follow the nutritionist's diet and the doctor's exercise program in order to survive, you will not be able to do anything for the rest of your life.
Why do athletes indulge in all kinds of things after they retire? It is because they had been driven crazy by these things. Their sports careers are still short. If they indulge in these things for the rest of their lives, how much fun would they have left?
Xu Lihua, Jiang Wanmeng, and the rest had discussed with Feng Yu. Wind and rain and Aiwa brands were famous in the electronics industry. But in the electronics industry, after the DVDs stopped selling, only bladeless fans, hand dryers, and a few other products were left. Their popularity had plummeted, and they are not even as popular as G-Box.
Although they had been working with Gale, Gramps, etc., their shares were too small, and there is no way for them to promote their brands. That's why they felt that they should expand overseas.
They still have an advantage in the refrigeration and graphics departments. That's why it should not be a problem to market their air conditioners, refrigerators, televisions, etc.
If they wait for a while longer, everyone will think of Wind and rain and Aiwa as electronics brands. No one will remember that these two brands were once famous in the electronics industry.
After looking at the Hua Xia market, they felt that it would be more suitable to promote it in the Southeast Asian market first. This was because the market structure was relatively similar, the population density was high, and the spending power was not bad.
Jiang Wanmeng and the rest are targeting the Japan market because Masao Kameda can help them avoid a lot of trouble. They can even acquire one or two Japanese brands. If the Japan market does not work, they will try the India market. Tata Group and Taihua Holdings are also good partners.
Of course, Feng Yu agreed. The person in charge of the subsidiary company was actively exploring new markets, which was exactly what he wanted to see.
Three months ago, they had been sifting through the Japanese market, looking for brands that they could acquire. Toshiba, Sony, etc. were out of the question. These companies will not sell their products. Also, these companies were using one core brand to market their products. Unless Feng Yu could acquire the entire company. But it was not possible as Toshiba was backed by the world's biggest conglomerate.
After Masao Kameda's research, he recommended a brand. Japan's Sanyo Electric's sub-brand, AQUA. This brand's white goods business was doing well in Japan and was quite famous in a few Southeast Asian countries.
White goods refers to those appliances used to replace labor and improve the environment. For example, vacuum cleaners, air conditioners, refrigerators, washing machines, etc.
The corresponding black goods refers to those appliances that provide entertainment, like TV, DVD players, game consoles, stereos, telephones, video cameras, etc.
But due to the economic crisis in the past two years, they had made a mistake and suffered heavy losses. Their debt was not high, but they were not making any profits. They had the intention to sell their companies.
Masao Kameda and Jiang Wanmeng contacted them, hoping to acquire these companies as soon as possible. They will use the joint venture between Wind and rain and Aiwa home appliances. No matter which company acquired these companies, Feng Yu would make money. But the higher management of these subsidiaries had to fight for this deal.
Luckily, these subsidiaries knew how to restrain themselves and did not engage in internal competition. Of course, this was also because they had developed many products together over the years, and both sides were happy working together.
But soon after, Feng Yu received a call from Masao Kameda. He had met a competitor, and it was Hua Xia's company, Haier. Feng Yu does not know how to deal with this.
If it were under normal circumstances, it would be a competition. Masao Kameda was confident of winning, but the other party was Hua Xia's company. The boss will not compete with his own people.
Haier was doing well in the Hua Xia and North America markets. But the rest of the Southeast Asian countries were not doing well. They had wanted to enter the Japanese market for a long time but lacked an opportunity.
In Europe and North America, Haier also wanted to acquire some competitors to increase their home appliances market share and maintain their position as the leader.
Haier's specialty was white goods, and they were only focusing on TV's black goods. So, Haier was interested in the AQUA brand and was in contact with Sanyo Electric.
If it weren't for Masao Kameda's connections, he would not know about this and was almost tricked by Sanyo Electric and was forced to increase their acquisition prices.
Both parties might increase their acquisition prices for the market share, and this was what Sanyo Electric wanted.
Now, the problem was whether to compete with Haier. If Sanyo Electric was willing to spend money, they had a high chance of acquiring Haier. But it would affect their operations, and it was not worth it.
But if Sanyo Electric gave up, there would not be such a good opportunity in the future. It will be harder for them to enter the Japanese market.
AIWA was a brand that focused on music, or at least sound. It was okay for TV, but it was not possible for them to manufacture air conditioners, refrigerators, washing machines, etc.
It was also because of AIWA's presence in the Japanese market, and Wind and rain brand was not doing well in the US. AIWA was the Chinese translation of AIWA, and it had never appeared in the Japanese market before.
If it were Feng Yu, he would just give up. It was only the Japanese market. How much could Feng Yu make in a year? Give it to Haier. Anyway, they were on the same side.
Although Haier had some German shares, the majority of the shares belonged to Hua Xia. Hua Xia had the absolute controlling stake in Haier. This also prevented the German side from interfering with Haier's operations. They could only wait for their share of the profits.
But Feng Yu does not care about this. Jiang Wanmeng, Xu Lihua, and the rest care about this. Wind and rain and Aiwa Home Appliances' higher management also care about this. This represented their interests.
Feng Yu thought for a while. Maybe he should speak to Zhang Ruimin. Feng Yu had been wanting to have a chat with her for a long time.
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