Japan's Lotte Corporation. At this moment, the President, Miyata Motoyasu, is looking at the report of Lotte's joint venture in Taiwan. This is a joint venture with the same conglomerate, and they own 51% of the shares. This is their first overseas market.
"Brother, good news. Our opportunity to enter the Hua Xia market is here!" The person-in-charge of Lotte's market, Miyata Cheng, knocked on the door and said excitedly.
If this person is not his brother, he would kick him out. This person doesn't know the rules. You did knock, but did I let you in?
"What's the matter? Why are you so flustered?! How many times have I told you to call me President in the company? "Miyata Motoyasu reprimanded.
"President, something major happened in Hua Xia. Their country's many departments are working together to crack down on counterfeit goods. The few biggest e-commerce companies in that market will be affected, especially Taobao. This is a good opportunity for us to enter the Hua Xia market! "
"Huh? You said they are cracking down on counterfeit goods? How is this our opportunity? " Miyata Motoyasu frowned. Didn't you say in your previous report that we have no chance to enter the Hua Xia market? The few e-commerce companies there had already taken over the market.
"President, do you remember the market analysis report I had shown you? Taobao's products are sold at very low prices, and they can be said to be the model of the global e-commerce industry. "
"But if the prices are too low, there will be a lot of counterfeit goods. Many people in Hua Xia are greedy and like to buy counterfeit goods. Once the Hua Xia government investigates, Taobao and other e-commerce companies will be greatly affected. Isn't this a good opportunity for us to enter the market? "Miyata Cheng said excitedly.
What Miyata Cheng said makes sense. He looks at his watch. "There will be a meeting later, and you should attend. Tell everyone about this during the meeting, and I will report to the board of directors."
At the same time, many e-commerce companies and retail giants around the world paid attention to the news of the Hua Xia market. They also knew that this Hua Xia e-commerce anti-counterfeiting operation was facilitated by Feng Yu.
The ones who were affected the most were the two Hua Xia e-commerce companies that Feng Yu had invested the most in. Obviously, Feng Yu also saw the hidden dangers of fake products in these two e-commerce companies.
With Alibaba's scale, it could have expanded overseas a long time ago. But why is it not doing as well as Amazon, eBay, etc.?
Is the development of American companies guaranteed to be good? Of course not. The biggest reason is Alibaba's counterfeit products are too serious, and no country wants to bring in a retail company full of counterfeit products.
Especially when they felt that the e-commerce platform should be responsible for the counterfeit goods. Alibaba claimed that they are only providing a platform, and the counterfeit goods should be handled by the seller and the buyer.
This is obviously an excuse, making it difficult for Alibaba to develop overseas. If I buy counterfeit products in a shopping mall, I can still ask the shopping mall for compensation. Why can't I do the same with your e-commerce platform?
Also, the biggest problem is that Alibaba does not have invoices for many of their purchases, and there is no evidence to claim compensation.
That's why Alibaba will also introduce B2C shopping malls overseas in the future. Taobao is very difficult to introduce, and it's impossible for Alibaba to be the leader in the C2C market.
This time, the higher-ups supported Feng Yu's push to improve the e-commerce regulations. It's because they want to investigate this industry and collect the taxes they had missed.
Taobao's annual sales are high, and the taxes they paid are too little. There must be a problem. Also, if they don't crack down on the counterfeit goods online, they will have wasted their efforts over the past two years.
They can't find the counterfeit goods in the shopping malls, and they are all going online. With these sales channels, there will be small counterfeit factories popping up, and it will make it harder for them to do their job. It will also disrupt the market.
The overseas retail giants felt this is the best time to enter Hua Xia's e-commerce market. No matter what Feng Yu is thinking, or is it because of the pressure from the higher-ups, Taobao's sales and traffic will surely drop!
After Bezos heard about this, he informed Zhuo Yue to take measures to increase Amazon's market share.
Many overseas companies are not used to Hua Xia's market. Even if they are doing well overseas, many of them will fail in Hua Xia's market.
For example, Facebook, Google, and many other companies in Feng Yu's previous life. They either cannot enter Hua Xia, or they had to withdraw from the market. Not only did they not make any profits, but they can't even recover their investments.
Alibaba also reported this to Kirilenko, and he called Feng Yu. "Feng, what are you doing? Alibaba told me that you are trying to take away Taobao's biggest advantage. This is a C2C model, and fakes are unavoidable. Are you going to let Polar Bear Online Market enter Hua Xia's market? "
Kirilenko had wanted to let Polar Bear Online Market enter Hua Xia's market. Although Polar Bear Online Market is also a C2C model, it has physical supermarkets, and the model is different.
Now, Walmart, Tesco, etc. are studying Polar Bear Supermarket Group's business model. They also want to combine physical supermarkets and e-commerce. This way, they can increase their sales and lower their costs, and their profits will increase.
"Brother Ki, this is a good opportunity for you to let Polar Bear Online Market enter Hua Xia's market. But let me make this clear first. I will help you here, but you have to help Alibaba enter the Eastern European market and at least the Russian market. "
"No problem. Isn't this a simple matter? That's settled. I will get my men to set up an international shopping website to test it out. "
Feng Yu had told Kirilenko that he needs Kirilenko's help to introduce Alibaba to Eastern Europe. Of course, Kirilenko will surely invest in Alibaba's Russian branch.
At the same time, Kirilenko wants Polar Bear Online Market to enter Hua Xia's market. Tai Hua Supermarket Group has shares in Hua Xia, and they are considered one company.
Feng Yu wants Alibaba to crack down on fakes because of this. There are too many fakes, and they cannot enter the Russian market, let alone Eastern Europe and the whole European market.
After accumulating experience in Hua Xia's market, Alibaba can set up overseas branches to avoid these mistakes. Feng Yu felt the C2C market has the highest potential, and in Feng Yu's previous life, Alibaba has the biggest market share. But their revenue cannot be compared to Amazon, eBay, etc.
But is Ma Yun really making a lot of money? Ma Yun had made a lot of money from his investment in Alipay. Alipay is the only successful internet financial platform.
Ma Yun agreed to Feng Yu's request to crack down on fakes is because Feng Yu will support him to enter the European market. If Alibaba's website is filled with fakes, the other countries' governments will not allow it.
Ma Yun is willing to lose some of his domestic market for the sake of the overseas market. Also, with Feng Yu's help, as long as Teng Pai does not use any extreme methods like advertising to snatch customers, Ma Yun will not be afraid of his competitors!
Those retail giants think Alibaba is digging its own grave. But they are doing this for a bigger market!
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