It's the same as Feng Yu's previous life. This method will not solve the problem. In Feng Yu's previous life, Alibaba was blocked from getting listed in the US and London. It's because Alibaba said Taobao is full of fake products.
This is a real problem. If a company selling fake products can get listed, it will affect the reputation of the listed company.
Does Ma Yun not know about this problem? Of course, Ma Yun knows about this problem. But it's too late for him to realize this problem.
Ma Yun mentioned some technical problems. It's not impossible, but it requires a lot of funds. But it's worth it in the long run.
Anyway, Alibaba will still need to get listed in the future, and it's fine even if Alibaba is in debt now. Many investors are waiting to buy Alibaba's shares.
The most difficult part is Alibaba cannot lose its customers. This includes buyers and sellers.
It's simple for buyers. Most of them are looking for cheap products. If you are not cheap enough, they will not buy, and traffic will drop.
A decrease in traffic naturally meant a decrease in sales and profits. This is an opportunity for the other C2C competitors.
Now, Taobao's biggest competitor is not Yi Tuan or Yi Qu. This Yi Pai had lost to Hua Xia's joint venture website. Although they are not making losses, they are far from their initial target of capturing Hua Xia's market share.
Their biggest competitor is Paipai, a shopping website under Tencent. With Tencent's strong user base, the number of users is increasing rapidly.
A Tencent pop-up window had attracted many people's attention. Almost 80% of netizens are using QQ.
Now, the number of users of QQ is catching up to MSN, and Microsoft did not expect this to happen. Even before Feng Yu's rebirth, there are all sorts of instant messaging and social media apps. But QQ is still the world's most active account. This is because many Hua Xia's companies had turned QQ into an office software.
QQ is very useful for both work and daily life. Also, the number of QQ gamers is increasing, and QQ's chat software is also growing.
In Feng Yu's previous life, Hua Xia is also like this. Alibaba and QQ had lots of competition because they have the same ideas, and both have their own large user base. Both want to expand their business.
It was the same in this life. Now that the company had grown to its current scale, business expansion was inevitable. Every network technology company was exploring more ways to make money.
Ma Yun is worried that after the crackdown, users will start taking photos of their products, and this will be a loss to Alibaba.
As for the sellers, Alibaba had started to offer value-added services, and their profits were affected. To increase their profits, they had to sell fake goods.
In the beginning, they used the low price of the fake goods to attract customers. Later, they found that many customers bought the fake goods even though they knew it was fake. It was because of the low price that they wanted. In that case, they might as well sell the fake goods and earn more money.
"Old Ma, think about it. Is the method you mentioned really feasible? Splitting the website will definitely have a big effect, but you still need to get Pai Bao to pour traffic into the other two websites, right? "
"Breaking up the website and splitting up the users will challenge Alibaba's market position. If you were to crack down on the fake websites now, you will lose more users. Don't forget the other websites are also doing their best. "
Not only the C2C market, but JD, Suning, and Gome are also targeting this market. Amazon, eBay, and many other e-commerce giants had entered Hua Xia's market and are looking for opportunities to expand.
"What do you think we should do?" Ma Yun is having a headache. No one wants to be overtaken by others when they are the market leader, especially because of their decisions.
"Simple. We will use all our strength to crack down on the fake goods. At the same time, I will inform the other websites to also crack down on the fake goods. We will launch a nationwide campaign to crack down on the fake goods. "
"This way, Alibaba, as the leader, will have a positive image, and this image is not bad. Of course, cracking down on the fake goods will not destroy all the cheap products on Pai Bao. Some of the smaller brands' products are low priced, and they will still be retained. "
"Users will not need to shop in the same category. That's why as long as we have the products that the users are looking for, and the products are cheaper than other shops, we will be able to retain most of the users."
"At this time, we will cooperate with you to split up the website, and the effect will be better. You are splitting up the website to do B2C, right? "
"Director Feng, you must have seen our report. We have always had this thought. We had been doing B2B at the start, and after that, we have experience in C2C. This should not be a problem for us to set up a new business model."
Feng Yu did not look at the report carefully. But in Feng Yu's previous life, this is what Alibaba does. The biggest advantage of B2C is the company's reputation is higher, and companies will not sell fake goods.
But this will not solve the root of the problem. Many people are still buying fake goods from specialty shops.
The best solution is to cooperate with the government to crack down on the fake goods. But this will not solve the root of the problem. The root of the problem is to raise people's awareness and stop them from buying fake goods. This requires everyone to have money in their pockets.
When you are only earning 1,000 RMB a month, you must pick the cheapest clothes. You might not even be able to afford the expensive clothes with your annual salary.
But when you are earning 100,000 RMB a month, you will start to pick the styles, materials, brands, etc., and you will also be willing to buy clothes that cost more than 10,000 RMB.
It takes a long time for people to change their mindset, and it will take a long time for people to become affluent. That's why it's hard for fake goods to disappear, but the fake goods rate can be controlled.
Someone once said that the peak rate of fake goods on Taobao was 80%. This was too terrifying. Feng Yu felt a 10% fake goods rate is very serious. Ever since Taobao was launched, the fake goods rate had never been lower than 20%!
Ma Yun did not agree to Feng Yu's suggestion immediately and said he will consider it. If the crackdown is too severe, it will shake Alibaba's foundation. Feng Yu said everyone should work together to crack down on fake goods. But other companies started to develop later and have fewer fake goods. They will be able to complete the crackdown faster and attract users who had left Taobao.
Taobao is Alibaba's biggest source of cash, and it is their foundation. This cannot be shaken.
Feng Yu saw Ma Yun hesitating and did not say anything. Feng Yu also does not have any good ideas. Alibaba seems to be in a deadlock.
But Feng Yu felt there is another solution, but he is not sure if Ma Yun will agree.
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