"Boss, those few film companies had settled with us. But our Iron Man's North American box office had been affected."
Ralph was furious. They had expected Iron Man's box office to exceed 700 million USD, and the box office in North America and Hua Xia alone was not a small amount.
But after the other film companies caused trouble, the North American box office had been affected. Because of the internet, even Europe's box office was affected. It will be considered good if the global box office can reach 600 million USD.
Although 600 million USD was still higher than their minimum target, they still felt a little regretful. There was naturally a difference between 700 million and 600 million in marketing, especially in North America, where the difference was the biggest.
Feng Yu got off the treadmill and wiped his sweat. "Who says our box office cannot reach 700 million USD?"
Ralph was shocked. It's impossible to reach 700 million USD.
The movie had been released for a long time, and its reputation had stabilized. There is no other way to stimulate the box office now. How can the box office increase?
"Boss, are you talking about the HD DVD sales? That is distributed by MGM, but it is not counted as part of the box office. It should be considered as a derivative. "
After the movie is stopped screening, the movie companies started to sell VCDs. In the beginning, they were still selling videotapes. Then it became a VCD, then a DVD, and now a HD DVD.
But the sales of VCDs are much better than videotapes. Videotapes need a VCR to play. Although VCDs also need a DVD player, a PC can also play them.
There are not many PCs that do not have a CD drive.
Moreover, the popularity of computers was even higher than the popularity of video recorders. A DVD takes up less space than a videotape.
Many people liked to watch movies at home, especially in the United States. Many TV programs were paid, and the cost was not cheap. If you liked the movie, you could buy a CD and watch it several times. It was also a very good choice.
But this is different from what Feng Yu said.
"Ralph, I am not talking about the sales of VCDs. Most of the TV programs charge extra fees, right? "Feng Yu reminded Dong Xuebing.
Ralph was still puzzled. "Boss, do you mean to broadcast the movie on TV? That won't do. All the major movie companies have an agreement. In order to protect the sales of videotapes and discs, the movie is not allowed to be shown on TV for three months. "
This was an agreement that all the major film companies had to abide by. No one could violate it. Many movie companies had their own TV stations. Naturally, they would also broadcast their own movies on their TV stations to attract the audience to pay to watch them.
MGM also has its own TV station. A company without a TV station is not considered a big company.
Feng Yu shook his head. "I'm not talking about the broadcasting rights. Haven't you noticed that our lives are becoming more and more inseparable from the Internet? Most of the people who like our Iron Man are young people and children, right? These people often surf the internet, right? "
"Look at the number of views on Youtubo's videos. You'll know that many people like to watch videos on the Internet. Taihua Holdings has a company called Sohu Channel. They are an internet company and are cooperating with TV stations. But they are not the same. "
"Does the agreement between the movie companies include the broadcasting rights? If we broadcast the movie online, it will not be a violation of the agreement, right? "
"Splitting the profits with the websites and cinemas is not much different. Even if this cannot be counted as part of the box office, it is still a form of income, right? Also, why can't we call this online cinema? It will be counted as part of the box office. What can they say? "
Ralph looked at Feng Yu in a daze. He was stunned by his boss's words. Online cinema, paid broadcasting, and included in the box office? There is nothing wrong with this.
This way, Iron Man's box office will surely shock many people. But this will also affect the sales of the VCDs.
"Boss, this is a great idea. Although this will affect the sales of the VCDs, it is a good deal compared to the profits and influence of online broadcasting!"
"But we will need to cooperate with some video websites. There are not many famous video websites in the US, and many of them do not have high traffic. Our Youtubo might have high traffic, but we do not charge for it. Also, many video websites are owned by TV stations. This will conflict with the agreement, and we cannot choose this option. "
Ralph starts to analyze how to deal with this.
"We can set up a paid video page on Youtubo and upload our MGM videos for the netizens to watch. This price will be lower than half of the price of a VCD, and we can even let members watch some of our videos for free. "
"Amazon also has a video website in Europe, and we can use them. As for Hua Xia, we can let Sohu Channel handle it. The sales of the VCDs there are not that high, and we might be surprised if we pay for it. "
Pay-to-view model is very popular in Feng Yu's previous life. But at that time, the VCDs are not selling well.
Now, VCDs are still selling, and this will have a significant impact on the sales. In fact, the profits from VCDs will not be low.
Feng Yu is sure that this model will be changed soon because it will conflict with the VCD sales and TV rights. This will hurt other people's interests.
They will surely come to MGM to negotiate and force them to compromise.
Even if they compromise, this model will not die. Now, the pay-to-view model might be delayed until after the pay-to-view model, which is four months after the movie stops screening.
But no one can stop Iron Man from using this model to achieve astounding box office sales. Slowly, other film companies will also accept this model because it will bring in real profits.
The sales of VCDs will decrease slowly, and this will be a trend. Why do people still want to buy VCDs if they can watch the movies online? It will also take up space.
Also, the pay-to-view model can last longer than the movie's screening, and they will be able to generate more revenue.
In the future, the pay-to-view model will have a significant impact on traditional TV stations.
This time, Feng Yu will show them what a different approach is!
… …
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