Feng Yu read the news on the internet, and Ralph arranged for his men to collect the newspapers.
When Ralph returned with the newspapers, Feng Yu had read a lot of news about Iron Man on the internet.
Today, many articles attacking Iron Man appeared. Escapism, slow paced, dark style, exaggeration, actors have no acting skills, special effects are not good, and the movie is brainless, etc.
These words are used to describe Iron Man, and Feng Yu felt these critics should not have watched Iron Man!
Iron Man's pace is fast, and Marvel's later movies have slow plots. For example, Captain America. But Iron Man does not have slow plots.
Also, Iron Man has many humorous plots, and this movie relies on brains. The special effects are top notch, and even the actors' performances are outstanding. This movie is considered one of the best among the blockbusters.
To Feng Yu, all these are based on the standards of blockbusters, and the only flaw is that the actors are not famous enough. But soon, Robert Jr. will become a popular movie star and might even surpass the actors in the X-Men series.
In the future, it could be seen from Robert Jr.'s salary that the only one who could be compared to him was Captain Depp.
"Boss, these are all groundless accusations. They are just random comments!" Ralph was infuriated. This was a good comic book hero movie. Why was it being criticized like this?
MGM's Boss suddenly said. "Chairman, I think I know what is going on."
"Oh? What happened? "Feng Yu raised his brows.
"This critic used to write reviews for Columbia Pictures, and Columbia is controlled by Sony now. This one was specially for Disney, this one was for Shifen Pictures, and this one was for 21st Century Focus Pictures. I don't know about the rest, but if I'm not mistaken, they should be the exclusive critics of other movie companies. "
What do you mean by exclusive critics? They are the people who promote the movie in the media after the movie is released. This kind of promotion can stimulate the box office to a certain extent, and it can even influence the movie's awards.
MGM Mirage also had its own film critics, but it was obvious that the other companies had joined forces with them.
"Boss, they are deliberately targeting us. They did the same thing the last time 007 was released."
At that time, other companies did not go too far, because they were also afraid that when their company's movie was released, others would give bad reviews, and that would hurt each other.
Under normal circumstances, as long as they weren't competing with each other in the box office, they would flatter each other. After all, they were all making money from the audience.
But this time, the other film companies had gone too far.
Feng Yu had a disdainful smile on his face. "It doesn't matter. It's obvious that they're afraid. They're afraid that our Iron Man will make another success at the box office."
"007 is making money, and they are already quite jealous. If Iron Man makes money again this time, then the development of Marvel Universe's heroes will bring us a steady stream of box office and reputation. They don't want to see this."
"But this also proves that our movie is very good and loved by the audience. Didn't they attack our movie? It seems like their movie is also being released now. While we're changing our reputation, we'll also step on them. "
Don't blame me if you don't mind.
Ralph immediately went to make arrangements, and Feng Yu called Sergei to ask him to keep an eye on Rotten Tomatoes and give bad reviews to a few movies. The list of movies will be sent to Feng Yu's email.
Just one rotten tomato was enough for them to drink a whole pot of wine.
Rotten Tomatoes' freshness rating had been widely accepted by movie fans. To a certain extent, it can even affect the movie's awards.
The movies with good reviews had won the Oscars and Golden Globes, etc. and even won some awards in Europe and Asia. The movies with bad reviews still won the awards. In the US, there is a Golden Raspberry Award for mockery.
Ralph also started to do his PR work on the internet and other media. As for traditional TV and newspapers, he also started to tackle these issues. Anyway, they still have some money left to spend on marketing.
… …
"Chairman, our new movie's freshness rating on Rotten Tomatoes is only 26%. Someone must have given us bad reviews!"
"Do you know who it is?"
"I don't know. Rotten Tomatoes is not monitored by us."
"They bribed some critics to continue to promote our movie in the newspapers, online, and other media!"
Such a scene has appeared in several movie companies. When they tried their best to suppress Iron Man, their company's new film was also seriously affected.
Although Iron Man's box office in North America was affected, the overseas box office continued to rise. Some regions even increased the number of screenings, causing the box office to rise.
It was only then that the bosses of the movie companies realized why Iron Man's Rotten Tomatoes rating had returned to the 80s. They had gotten a lot of people to give bad reviews. How is this possible?!
The viewers suddenly realized that although Rotten Tomatoes claims to be impartial and will not be influenced by movie companies and only accepts comments from registered users, Rotten Tomatoes is a subsidiary of Google, and Google, MGM, Marvel, etc. are all subsidiaries of Wind and Rain Holdings.
To put it bluntly, they were a family.
It's like complaining to your teacher and finding out the person is the teacher's father. How can you win?
Also, they found out that there is a war of reputation in the newspapers and other mainstream media.
None of the movies that were released at the same time could compare with Iron Man in box office, and even in terms of reputation, they were worse than Iron Man.
MGM's public relations team reprinted Rotten Tomatoes' reviews in the newspapers. From the audience's point of view, it is more acceptable than the critics' reviews.
As for the film critics they had hired, they were found to have a dark history and their credibility had plummeted.
Even MGM and Marvel Pictures organized many online debates to directly comment on these movies, criticizing their own movies until they were black and blue.
All these must have cost a lot of money.
Marvel Universe is a movie series, and the first movie must be a hit. That's why MGM and Marvel invested a lot of money. But the other movie companies are shocked by this money-burning publicity model.
At this time, they realized that they could only admit defeat. If they continued like this, although MGM would continue to spend more money, many of their movies would be labeled as lousy movies, which would have a serious negative impact on their company.
For now, they can only think of a way to reconcile.
They were the ones who started this, but they are the ones who want to reconcile. This time, they are the ones who lost face!
…
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
