Feng Yu suddenly remembered that in his previous life, some variety shows, especially talent shows, were popular in many countries. If these shows were to have the title sponsorship, it should be very effective. If he can produce these variety shows now, he can still collect the copyright fees.
Not only he needs to pay the copyright fees, but he also needs to advertise his products. It was just like when Japan sold their cartoons to Hua Xia, they must include Panasonic's advertisements.
But Feng Yu must have a show to air first. Feng Yu does not want to continue working with CCTV. The copyright of his Wind and Rain – Happy Dictionary was taken away by CCTV. There was also Songjiang – Lucky 52. The copyright also belongs to CCTV.
This time, Feng Yu wants to export the copyrights. He does not care about the money. What's important is a good show that can attract the audience and promote his products.
For example, talent shows will appear in a few years. It will be popular in Europe, the US, and Asia. The copyrights had been sold to many countries, and it was very popular in many countries.
The production of this show was very simple. They only need to find 3 celebrity judges and then select some talented people to participate in the show. As long as the contestant performed well on stage, the judges will like them. The 3 crosses represent the judges' attitude.
Hua Xia's population was the highest, and there were many talented people in the country. Feng Yu believes that once this show is produced, it will be popular all over the world.
But first, Feng Yu needs a platform to air his show. Although Sohu's video-sharing website had started its operations, Hua Xia's internet was not doing well. Not many people watch their videos online, and it was still losing money.
The US's internet was doing well, and there were some video-sharing websites. But like Sohu, these websites were also losing money.
All of them had the same goal. They want to attract more viewers and then increase their profits in the future.
But Feng Yu thought of an idea. He can still sell the copyrights to CCTV, but he will keep the copyrights to himself.
In his previous life, anyone who had ever gone online or had a mobile phone would have heard of it. Most of them had even used WebTV before.
WebTV was a TV program based on the Internet. This was already available in Europe and the United States. They used the type of TV set top box, which was also a type of Internet TV.
However, what Feng Yu wanted to do was PC Internet TV, which was the operating method of watching TV programs on the computer. In Feng Yu's previous life, Hua Xia had too many WebTV companies. Not only those video websites, but all the major TV stations were also involved.
The advantage of a television station was that it had all kinds of program copyrights and did not lack programs. Not only could it be broadcasted live, but it could also be broadcasted on demand. Later, these functions were also included in the set-top box.
Then, WebTV was developed to mobile phones. It was more convenient to transmit through the mobile network. Many young people who work don't even have a TV at home. They usually use their computers or mobile phones to watch TV programs.
The cost of the set-top box was even more expensive than the cost of the internet. If the computer screen was large, it would be comparable to a TV. The only drawback was that once the network was unstable, it would greatly affect the viewing experience.
What Feng Yu wanted to do now was a prototype. Broadcasted live was limited by the internet speed, and it was impossible to do it now. But recording live broadcasts should not be a problem.
Some people who wanted to watch TV programs but missed the broadcast time would choose to watch online programs. When the time comes, not only could Feng Yu use the TV station's platform to advertise the online platform, he could also advertise his products on the online platform.
The core problem was how to get the operating rights of WebTV and even the operating rights of the WebTV station.
Currently, there was no separation of production and broadcasting in China. There were not many program production units, and all the programs were produced by the TV station.
Feng Yu's actions were considered an innovation, but it was also a challenge to the position of the TV station. But Feng Yu believed that he could succeed.
… …
"Chief Jia, for this procedure, which departments do you need to stamp their approval?" Feng Yu crossed his legs and sipped on his tea.
"General Manager Feng, what is this? WebTV? Since when did you hear that our country's TV station can be privately operated? "Chief Jia was helpless. This General Manager Feng did not have any new ideas.
"In the past, our country's newspapers were all government owned. But after that, they were allowed to be privately operated. This includes magazines and even publishing houses. Aren't these all news media? If newspapers can do it, why can't the TV station do it? Our WebTV station can accept your guidance. "
Feng Yu said that this was only guidance. If you all want to be in charge, that will not do.
"General Manager Feng, there is no precedent for this."
"Isn't there a first time for everything? In the past, I told you about product placement in your programs. Now, all your programs are doing this, right? I was talking about the program's title sponsorship. How many of your programs have title sponsorship now? Even a TV drama's broadcast time is set to XX Theater. Isn't this just title sponsorship? "
Feng Yu rolled his eyes at Chief Jia. You don't need to say those words. Just tell me what you want. This was not the first time they had worked together. You think I don't know what kind of person you are?
"General Manager Feng, I know what kind of product this WebTV is, and I also know it exists overseas. But our country's internet infrastructure is still not good. You can't do well in China. "
"Chief Jia, you can't fool me. Our country has plans to start digital TV, right? Our WebTV is also a type of digital TV, right? Digital video, IP-based transmission, and streaming could also be considered as an attempt for the country, right? If we are successful, then our CCTV can set up our own WebTV station in the future. This will be considered as accumulating experience. "
The country was already discussing entering the era of digital media. How to integrate these media was what they needed to consider. CCTV will be the first to set an example for the rest of the viewers.
"General Manager Feng, even if the higher-ups approved your WebTV station and gave you this platform, do you all have the content? The content is the program. How are you all going to operate it? How are you all going to make profits? Have you thought about the distribution channels, database, etc.? "
Feng Yu raised his brows. He did not realize that Chief Jia was the head of CCTV. These questions were all on point. Feng Yu had to consult many professionals, like Masao Kameda, who owned a TV station, before he knew about these issues.
"We can settle all these. What we need now is this platform. Also, we need to work with CCTV for the time being. We will provide CCTV with the resources to air your programs. At the same time, we will also provide CCTV with more interesting programs. You all do not need to repeat the programs … … "
Feng Yu said a lot, and Chief Jia frowned.
… …
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