Feng Yu flew back to Shanghai. The beverage alliance's sales had reached a bottleneck again.
Feng Yu had spent a lot of effort to integrate China's beverage industry and export to Europe and the US.
In the beginning, the increase in sales was very gratifying, but it wasn't profitable. This was because the products were shipped from China, and the advertising costs were not low. Just the prize promotion alone would cost a lot of money.
With the emergence of bottling factories in Europe and the US, the transportation costs and advertising fees were gradually reduced. The sales volume of the products was still increasing slowly, and they also had profits.
Among the brands, Wahaha, Jianlibao, Huiyuan, Le Bashi, Coconut Juice, etc. were the main brands.
In Asia, Wahaha, Jianlibao, and Coconut Juice were the best brands. In Europe and the US, Wahaha, Jianlibao, and Huiyuan were more popular, and Le Bashi's products were the worst.
It couldn't be helped. Le Bashi always wanted to stir up trouble. He wanted to do everything, and he also wanted to innovate.
Le Bashi saw Wahaha's Refreshing series of carbonated beverages had suppressed Le Bashi and Le Bashi, and Le Bashi felt carbonated beverages had a bright future.
Le Bashi had also produced carbonated beverages, and the taste was sweeter than Refreshing. But they had the same problem as Jianlibao in Feng Yu's previous life. They had launched their advertisements, but the products did not keep up.
The distributors wanted the products, but Le Bashi said they did not have them!
The distributors were furious at that time. Why are you advertising if you do not have the products? Do you have money to burn?
That's why the distributors in China were disgusted with Le Bashi. If it wasn't for Le Bashi's distribution channels in the South, they might have suffered losses last year.
Wahaha and Jianlibao were selling tea beverages, and Le Bashi felt this was not a problem. It's just a beverage made from tea leaves. We can do it too.
The previous time, they had made it too sweet, and this time, Le Bashi had gone to the extreme. They had made it bland, and it tastes like ordinary tea.
If your beverage tastes like tea, why would people buy it? The taste of a beverage is very important. It's acceptable for tea to be made into a beverage, but the beverage must have the taste of a beverage!
Le Bashi knew that there was no way out for beverages, so he decided to innovate on dairy products.
Therefore, they started to innovate on the yogurt flavor. Didn't Wahaha introduce fruit yogurt? We'll do it too. Also, he would introduce high-end dairy products, which were twice as expensive as the traditional pure milk.
This time, there were no major problems. It was a pity that there were a few dairy companies in the country. They had the natural resources of the farms, and the sales of their dairy products were better.
Even Wahaha doesn't dare to make pure milk, but Le Bashi made it at a higher price. Of course, it failed again.
After that, Le Bashi decided to start with energy drinks. They cooperated with Thailand's Blue Bull Group to produce Blue Bull and their own Mai Dong beverage. Blue Bull was canned, while Mai Dong was bottled.
Among them, Blue Bull was similar to Qi Li Blue Can, while Mai Dong focused on vitamins.
In Feng Yu's previous life, Blue Bull had entered Hua Xia earlier, and it was not a joint venture. At that time, Wahaha's Qi Li Beverage did not exist yet, so Blue Bull had developed very well.
But in this life, Qi Li Beverage appeared first, and it is a blue can. Although Blue Bull is a golden can with a blue bull's head logo, the name makes people think it is an imitation.
But in fact, Blue Bull was invented earlier, and the Chinese do not know about it.
Mai Dong also tastes ordinary. Vitamin energy drink. This is a good concept, but many people complained that it is not as refreshing as Qi Li Beverage.
That's for sure as Qi Li Beverage contains caffeine. How can a pure vitamin energy drink help people feel refreshed?
Just like that, Le Bashi moved further and further away. From a core company of the Beverage Alliance, Le Bashi gradually left the core and was about to be marginalized.
They could not compete in China, and their products were not selling well overseas. When Le Bashi was making profits, they went on the path of a joint venture. But it was still not doing well.
Those companies like Xuri Group, Zhenzhen, etc. had also withdrawn from the overseas market and started to focus on China. This was because Le Bashi Group realized that it will cost them a lot to hire a bottling factory from the Beverage Alliance. Also, they could not keep up with the marketing, and the taste was not liked by foreigners.
Their products were not selling well in China, and it's fine overseas. But they are different from Le Bashi. They had approached Zong Qingxian to discuss with them. We will not participate in the overseas market. If it is because of the contract, we will continue to provide some products. If there is no problem with the contract, we will launch our products.
What can Zong Qingxian say when Le Bashi Group is so sincere? Feng Yu was not willing to bring them along. After all, these products are bundled with Wahaha, Jianlibao, etc., to enter those big supermarkets. Without them, Wahaha and Jianlibao can display more products.
Zong Qingxian is not worried that Le Bashi Group will give up the overseas market and focus on China. The only company in China that can compete with Wahaha is Jianlibao, and they are on the same side. Coconut juice is a special drink for the State Banquet, and it tastes good. Le Bashi had also withdrawn from the market after making coconut juice.
Huiyuan specializes in fruit juice, and it is different from Wahaha and Jianlibao in the market. Also, Wahaha had invested in Huiyuan. Although it is only a shareholding, they are considered on the same side. Huiyuan needs a good sales channel, and Wahaha has the best sales channel in China.
The sales of Xurisheng Group's tea beverages were also average. The main reason was that they had a good market in their own province. Outside of the province, they were not so good.
As for Jia Duo Bao, which Feng Yu is optimistic about, it is not doing well and is still expanding its market in the Southeast region. They had also given up on the European and US markets as people there do not understand the concept of heat. Their core selling points cannot be reflected.
Jianlibao is also contacting Jia Duo Bao to invest in them. If they succeed, it will be even better. But it's a pity that Jianlibao had been trying to invest in the coconut juice company, but they did not succeed.
As for the two cola companies, Tongyi, Kang Shifu, and other beverage companies, they are only active in the villages. Their plan to surround the cities from the villages is only half successful.
Their products are well received in the villages, but when they enter the cities, no one likes them. There is no choice as there are no TV advertisements for them.
Now, they are relying on wall advertisements to promote their products, and it makes them look lowly!
Wahaha and Jianlibao had also started to expand their market in the villages. Not only did the two cola companies fail to enter the cities, but their market share was also squeezed. The two cola companies that had cooperated with Tongyi and Kang Shifu regretted their decision.
At that time, they had some reputation in the cities. Now, their reputation is getting lower, and they might have to withdraw from the Hua Xia market in another two years!
Feng Yu is here to discuss with Zong Qingxian on how to develop the overseas market!
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