"General Manager Feng Yu, our overseas sales had reached a bottleneck in the fourth quarter of last year. This year's first quarter is about to end, but our sales are still not good. I know winter is the slack season for beverage sales. But the two cola brands in Europe and the US are starting to expand. If we don't do something soon, other than tea beverages and energy drinks, the rest of our beverages will have negative growth. "
The two cola companies not only produce carbonated beverages, but they also produce fruit drinks. But these are not their own brands. They are the brands they acquired. In the carbonated beverage market, or rather, the entire beverage market, Cola and Cola were well-deserved giants. When the two cola companies start to advertise, they have more partners and distribution channels. Soon, Hua Xia Beverage Alliance's products won.
If it weren't for the contracts with the supermarkets and energy drinks and tea beverages, the two cola companies might have negative growth last year.
"What do you think we should do now?"
"Brand awareness. We need more advertising to increase the awareness of our products. Last year, our advertising investments were too low. I think we should continue to invest heavily in our advertising. "
Feng Yu frowned. "We must advertise. The two cola companies have been advertising all this while. But we need to think about how to advertise and what media to place our advertisements on. "
"We should still focus on TV. Although the internet is developing fast, it is not as popular as TV. Most people will choose to watch TV after work. "Zong Qingxian said.
"You are right. If that's the case, we need to find a TV station that can cover an entire country. Their primetime advertising fees are not low. Some of them are even higher than CCTV. But the number of viewers is much lesser than us. Do you think it is worth it? "
"But this is the only way to promote our products to the greatest extent. I think we should hire a more popular celebrity to endorse our products. But in this case, our advertising costs will undoubtedly be higher. "
"Then who do you intend to hire?"
"Athletes or movie stars. These two brands have a wider audience. Hmmm … singers can also be considered. They must have a good image and presence. They must leave a deep impression. It will be better if we can get both men and women. "
"That means you already have an idea, right? Tell me, who do you like? "
"When it comes to athletes, football fans are the most common, followed by basketball fans. There are also tennis and track and field athletes who are widely known. So I want to choose a football player and a basketball player. The contracts of the soccer players we worked with previously have all expired, and their competitive conditions are seriously declining, so we plan to replace them. We like Beckham, but he's under Pepsi. "
Feng Yu was sweating profusely. Beckham was the most valuable and commercial footballer in the world at this time. How dare you think about it!
"Are there no other alternatives?"
"Yes, the best goalkeeper, Kahn. He's from Germany, but Coca-Cola is also in contact with him. Their offer is very high."
Door God Kahn? This was a good choice, but Feng Yu remembered that Brazil was the champion this year. Door God Kahn was killed by Little Luo. That's right, Xiao Luo became famous because of this battle!
"Have you contacted Ronaldinho? In Brazil, he was called Ronaldo Jr.
"I haven't heard of this before." Zong Qingxian was puzzled. He had heard of Ronaldo, but who was Ronaldo Jr.? Ronaldo's son?
"Never heard of him? That's great. That means he is not famous. Let's contact his agent and get him signed immediately. The contract can be longer. "
"For basketball, Carter is still under us, right? Just continue to promote him. Hmmm … we can also sign Yao Ming from our country. He will play well in the future, and we can focus on the Chinese market. "
"For tennis, there is someone called Roger Federer. Let's see if you can sign him. For women, choose a Russian athlete called Maria Sharapova. "
Feng Yu was talking to Zong Qingxian, and Zong Qingxian was taking notes.
"We should also make arrangements in advance. Those big sporting goods companies will sponsor some young athletes in advance. This way, the athletes will have priority to sign contracts with these companies after they enter the professional arena. We can also sponsor some athletes in advance and get them to sign long-term contracts. These athletes are not popular now, and I believe the fees will not be too high. "
"General Manager Feng, what if they do not get good results? Then wouldn't all our previous investments have been wasted? "
Feng Yu rolled his eyes at Zong Qingxian. "What kind of investments can guarantee profits? This is similar to venture capital. Since those sporting goods companies dare to take the risk, why can't we do the same? Most importantly, those famous athletes had already been signed by those companies. If you want to poach them, you will have to pay a hefty penalty! "
Feng Yu had only said this casually. But the more he thought about it, the more he felt it made sense. Those top athletes in Feng Yu's previous life are still in their prime. If they can sign them in advance, they can save a lot of money in the future. It might seem like they are at a disadvantage now, but they will benefit in the future.
Also, these athletes will not only be endorsing beverages. They can also endorse other products like Wind and Rain electronic products, Songjiang Motors cars, etc.
Hmmm … Let's sign a package endorsement deal with them!
"Ok. We will look at these young athletes. What other recommendations does General Manager Feng have?"
"For tennis, there is Spain's Nadal. He is also a newcomer to the professional tennis scene. For football, there is a Portuguese player named Ronaldo. He is still under 18 years old, but he should have a bright future. As for track and field, Jamaica has been vigorously developing track and field over the past few years. There's a kid called Usain Bolt there.
"General Manager Feng, how do you know about these people?" Zong Qingxian asked curiously.
"Yes. I am quite familiar with Mr. Li Ning. I heard that they are looking for overseas athletes to endorse their products, and I got someone to help me find out more about them. I found out that most of them had been signed by Nike, Adidas, and other companies. That's why I came up with this idea."
Zong Qingxian nodded. This reason is very convincing.
"What about the movie actors?"
"Johnny Depp had been working well with us, and we will continue to work with him. Also, Matt Damon. He had just signed a contract with Wind and Rain's mobile phone. You can contact him. He does not seem to be endorsing beverages. He is the actor who played the role of Ryan in < Saving Private Ryan >. He is also an Oscar winner. "
Those are all in the past. But this year, < The Bourne Ultimatum > will be airing. This time, this actor will be even more popular.
"Ok. I will take note of it. I will get someone to contact him now, and I will inform you immediately. "
… …
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