As Feng Yu expected, those Taiwanese companies felt the investment in plasma technology was too high, and they might as well switch to LCD TV. After all, this technology is simpler, and more companies are involved in it. It will be easier to promote this technology.
Two Korean companies are still using two parallel production lines. They will not give up on plasma and LCD. But the production of plasma TVs had started to drop. They do not want to export them and only want to maintain their domestic market. Their main export destination is Hua Xia.
Now, Hua Xia had TKK (a joint venture between Thomson and TCL) and started to produce plasma TVs. Because of the local government's protection, their prices are the lowest. Also, it is hard for a Korean brand to market in Hua Xia.
Currently, the plasma TVs in Hua Xia market are mainly made by Japanese companies and TKK. TKK is the most competitive company in terms of price.
As for TKK's technologies, it is not a big deal. If one does not look closely, one will not notice the difference. Those with poor eyesight will feel affected. But those with poor eyesight will not watch TV all the time.
At this time, Wind & Rain Electronics, Aiwa Electronics, Philips, etc. announced that they will be developing 42-inch LCD TVs for the high-end market.
At the same time, they will continue to cooperate with TKK to develop rear-projection TVs for the high-end market.
Of course, the big projection was prepared for those who lived in big villas. Of course, some companies will also use these TVs, but ordinary families will not use them. The production is not high, but the profits are high.
With this cooperation, they will be able to occupy most of the Asian and European markets. Even in the US, with Thomson's distribution channels, Japanese products will not be able to enter the market.
How powerful is Thomson in the US? Currently, most of the US movies and TV series are using Thomson products in their post-production.
But the Japanese companies are dismissive of this. They firmly believe that higher definition, better quality, and faster start time plasma TVs will be the mainstream in the future. Furthermore, the profits will be higher.
Panasonic had made a lot of profits from this year's plasma TV.
… …
"President Daigo, good news! Our 65,000 color LCD screen has been successfully developed!"
Norio Ohga was overjoyed. Didn't Wind and rain Mobile introduce a camera phone and color screen phone? Their color screen only has 256 colors, and this one has 65,000 colors. He can see the difference with one look!
This time, it is Sony's turn to be proud. With this color screen technology and our digital camera technology, we will surely stand out and become the top mobile phone brand!
"Alright, I'll apply it to the phone immediately. Haven't the other aspects already been prepared? Hurry up with the production. We will hold a press conference next week, and we will officially introduce it to the market next month! "Norio Ohga said excitedly.
"Ha Yi!"
"Wait a minute. This color screen can be used on digital cameras, right? Our digital camera screen is still 256 colors. If we are the first to introduce a 65,000-color digital camera, people will be able to appreciate the photos they take in a timely manner. Then, this digital camera will definitely be more popular! "
"President, you're wise. I'll inform the head of the digital camera project now." The subordinate immediately flattered him. But in his heart, he was grumbling. Do you think our technical department doesn't know about this?
Norio Ohga was satisfied and waved his hand. "Go. You all had done well this time. I will not let you all down with your year-end bonuses."
"Thank you, President!" This sounded more like a normal person. We had worked hard this year, and we should get a higher year-end bonus. The company had made so much money, and we should give our employees more benefits.
Hmmm … which store should we go to tonight? Let's go to that maid's clothing store. Just thinking about it makes me feel good!
Three days later, Norio Ohga went to work. As usual, he turned on his PC and browsed the local and international news. But suddenly, he saw a piece of news that gave him a huge shock!
What? Wind and rain Mobile, Aiwa Mobile, and Philips Mobile had introduced a 65,000-color screen phone? Last night, Hua Xia had held a press conference in Shanghai, and today, their phones were officially launched?
They had just developed their phones and were not in production yet, and their phones were already on the market!
How did this happen? They had been working hard on their phones and thought they were the first to develop their phones. But they were still lagging behind.
What made Norio Ohga depressed was they were lagging behind by less than a month!
Just a little bit more. If they were one month ahead, Sony's mobile phones and brand will be greatly boosted.
But now, it was too late.
If Norio Ohga had not accepted Panasonic's invitation and joined the research on plasma TV, they would have more people in the LCD technology department. Maybe they could have developed this color screen technology earlier!
Even if they were not in the lead, they should not be lagging behind by so much.
This time, Wind and rain Mobile phones were in the limelight again!
Oh, we still have digital cameras. Hurry up and hold a press conference to announce that our digital cameras had 65,000 colors on their screens!
Norio Ohga immediately called his assistant in and asked him to inform the marketing department to hold a press conference and produce a prototype.
But before they can produce the prototype, a piece of news in the afternoon made Norio Ohga despair!
China's Higou and Wind Phoenix brands had released new digital cameras with 65,000 color displays. This allowed consumers to appreciate the photos they had taken faster and better, instead of having to take them back to the computer to sort them out.
Norio Ohga did not expect these two companies, which had entered the digital camera industry only two years ago, to have such advanced technologies.
Their products had just entered the market, and they were already doing well. But now, they are making use of their screens.
Wait. This must be related to Wind & Rain Electronics. They must have gotten their authorization! Otherwise, digital cameras would mainly make breakthroughs in the optical field, and no one would focus on the display screen!
It's Feng Yu again!
Norio Ohga gritted his teeth. He did not expect it to be him again!
Every time Sony starts to rise, Feng Yu's company will appear and come up with something new to suppress Sony. It's the same every time!
If Norio Ohga did not know this was normal, he would have thought Feng Yu was purposely targeting Sony!
The cell phone was a step slower. This time, even the digital camera was a step slower. Just this screen is enough to make those two Chinese digital cameras sell well, even if their optics are not as good as China's!
Next time, Sony must be faster than you all. I must advise the board to increase Sony's technology investment next year!
… …
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