Many consumers in the market are choosing the more space-efficient and clear flat TV. In addition to computer displays and other applications, it can be said that plasma technology is developing very fast.
But there is another type of flat TV that is clearer, especially in terms of viewing angles. Plasma TVs are better, and the contrast and grayscale are better.
Philips TV manufacturing is one of its main businesses. After Feng Yu exchanged shares with Changhong, he had entered the TV manufacturing industry. Although Changhong is producing LCD displays for PCs, their profits are higher.
Changhong is China's first manufacturer to enter the plasma technology market, and Philips is also researching plasma technology. But Feng Yu had to admit that the Japanese manufacturers are better in plasma technology.
For example, Hitachi, Panasonic, Pioneer, etc., followed by Korea's Samsung Group, LG, etc. Their plasma and LCD technologies are not the best in the world, but they are not too far off. Following them are Japan's Sony, Toshiba, etc., and some Taiwanese companies.
After that, it will be Thomson, Philips, Changhong, TCL, etc. As for the US, they only sell products from Asia and Europe.
The current plasma technology is better than LCD technology. At least, it is more suitable for TV, and it is better than LCD TVs in terms of eye protection.
But plasma TVs have a few shortcomings.
First, plasma TVs can only be made bigger and cannot be smaller. The smallest size must be at least 40 inches! This will stop plasma TVs from entering the PC display industry. At least not many people use such a big screen in PC. Even before Feng Yu's rebirth, it is rare.
This is because most people are too close to the monitor, and it will be uncomfortable to look at it.
Secondly, plasma TVs have an advantage in processing moving images, but it is not as good as LCD TVs for still images. The static resolution is about the same as LCD TVs now, but in the future, it will be left behind.
Lastly, when a still image is displayed on the same spot for a long time, the screen might burn. That means when using a plasma TV to watch a DVD, it is not suitable to pause the TV for a long time. Plasma uses voltage to activate the special gas in the display unit, and if it is used for a long time, it will burn. Liquid crystal uses electric current to change the crystal structure of the transistor, and it is more stable.
Therefore, when the plasma TV was switched off, one would often find that there was still a shadow on the screen even though it had been switched off.
The LCD battery was stable, and the plasma would dynamically adjust the wattage according to the intensity of the external light. In other words, the wattage of a plasma TV is a range, not a fixed number.
Most importantly, Panasonic and the other companies had monopolized the upstream resources of the plasma industry in order to ensure profits and technological advancement. They refused to share the entire industry chain with other companies. They believed that they could get a higher profit this way.
Indeed, the current plasma TV is more expensive than the LCD TV, and the profits are naturally higher.
Philips and Thomson are also giants in the European TV industry. Now, they are facing a choice. Should they give up on plasma and focus on LCD? Or should they follow the Korean companies and focus on both? Or should they give up on LCD and focus on plasma?
Philips had cooperated with Wind & Rain Electronics to develop plasma technology that was already the world's leading. They had established several production bases in Hua Xia and Europe. Of course, they couldn't give up on liquid crystal technology. Not only TVs, but there was also a huge market for computer displays.
However, Thomson felt that the plasma TV was more advantageous and should be used for flat-screen TVs. This is equivalent to dividing the flat-screen TV industry into two camps.
The Korean companies will not be able to make a lot of money if they are two-timing!
In Feng Yu's previous life, Thomson was one of the supporters of plasma. But the profits from plasma decreased, and Thomson suffered losses. In the end, he collapsed during the 2008 financial crisis.
Feng Yu does not want to lose Philips as his partner. Without them, he will not be able to maintain the advantages of his plasma technologies. Color display, viewing angle, response time, resolution, etc., will require a large amount of funds and technology to develop.
Feng Yu had persuaded Philips to give up on plasma and focus on LCD. Currently, plasma is not as good as LCD TV. But Feng Yu told Philips that PC technology will develop faster in the future, and the market here will overtake the TV market.
There are traditional fluorescent TV and flat-screen TV, and flat-screen TV is further divided into LCD and plasma. We only need to maintain our advantage in one area, and we will not lose.
Furthermore, as they increase their production, their cost will decrease. Plasma's prices will be high due to the low production, and LCD will have a better price advantage. As other technologies improve, LCD will be able to replace plasma.
If Philips wants to do both, then Feng Yu can only choose to leave Philips behind in LCD TV technology. Even if he has to invest more, he will do it himself. Anyway, he still has Changhong's technicians, and he can pull TCL in.
Gage heard Feng Yu's question and replied. "General Manager Feng, I represent Philips to give you a definite answer. We will give up on plasma technology and focus on LCD technology. "
"What about your cooperation with Thomson?"
"Thomson is doing it alone, and if there are any results, we can buy their patent authorization. Thomson is one of the companies with the most patents in the consumer electronics industry, and they can make a lot of money from the patent authorization. "
Thomson is going down the same path, and Feng Yu wonders if they will go bankrupt again in this life. But Philips agreed to Feng Yu's suggestion to give up on plasma technology and focus on LCD technology. Feng Yu is relieved.
This way, it will be easier for Philips to maintain the lead in LCD technology. Their competitors are only Sony, Toshiba, Samsung, and other Japanese and Korean companies. As for Taiwanese companies, they are in the second tier.
Feng Yu does not know that Thomson had cooperated with TCL to set up a factory in China and set up TKK to focus on plasma TV technologies. Changhong also followed Feng Yu's suggestion to focus on LCD TV technologies. As for plasma TVs, Feng Yu decided to let TCL do it. Anyway, not many people in China are buying LCD TVs, and they can stop the Japanese and Korean companies from entering the market. Most people wouldn't be able to tell the difference between liquid crystal and plasma.
Feng Yu told them not to worry. Plasma technology is not popular. If no one responds, more manufacturers will enter LCD, and it will be the doomsday of plasma TVs!
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